Mark McGrath on Using Twitter to Build His Business and the Impact of His Deeply Personal Tweet That Went Viral

Guest: Mark McGrath, CFP®, an advisor with Sweeney Bride Strategic Wealth Advisory in Squamish, British Columbia.

In a Nutshell: Back in March, I saw a tweet from Mark that had gone viral. In it, he shared a very personal story about the hidden challenges of retirement that really struck a chord. As I write this, Mark's tweet has racked up 3,034 retweets, 900 quotes, 17.6K likes, 5,401 bookmarks, and an incredible 5.2 million views. We talk about that powerful story and how Mark uses social media to connect to his community and turn clicks into new clients.