Legal Talk Network - Law News and Legal Topics

Transcription technology has existed for a while now, but its accuracy has never been that high. Now, artificial intelligence could make automated transcription even more accurate. As the tech becomes better and better, is it possible that it could eventually replace human court reporters? Learn more about your ad choices. Visit megaphone.fm/adchoices

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list.____________________________Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google’s Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google’s February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don’t seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google’s Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land’s What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there’s a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid. Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte’s books, including Building a Second Brain and The PARA Method for organizing your digital life. Mentioned in this Episode:LHLM Office Hours are coming March 15th! Register or View HereThe Game Changing Attorney Podcast: The Brutally Honest Guide to Public SpeakingLeave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Experts discuss the vast funding gap in legal tech. LSC President Ron Flagg hosts the conversation with guests Bob Ambrogi, lawyer and award-winning legal tech journalist, and Cat Moon, director of innovation design for the Program on Law and Innovation at Vanderbilt Law School. Inspired by Ambrogi’s recent LawSites article, they discuss how tech companies, big law firms and corporate law departments could step up to help close the justice gap. Learn more about your ad choices. Visit megaphone.fm/adchoices

Since its inception in 2017, the Committee on Disciplinary Rules and Referenda has been charged with the examination of Texas Disciplinary Rules of Professional Conduct and Rules of Disciplinary Procedure to determine rule adequacy and necessary changes. After extensive evaluation of existing rules, the committee proposed 12 new rules between 2021 and 2023 which Texas attorneys will now have the opportunity to vote on from April 1-30, 2024. Rocky Dhir talks with committee members Lewis Kinard (Chair), Judge Phyllis Martinez Gonzalez, and Scott Brumley, and former member Claude Ducloux about the proposed rules to help Texas legal professionals gain a better understanding of the purpose and implications of the suggested changes. For more information, including links to background information on each rule proposal, go to texasbar.com/rulesvote. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode’s discussions around the Community Table: We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to say no to a new potential client. (Plus, find out what Christopher calls a “bull$#!* plan”).  What happens when you haven’t explored new ways to market and you fall behind? No use crying over spilt milk, but honestly, get on it. You start from where you are. Understand what you’re doing, what’s working, and what’s failing. A swift kick in the pants may get you motivated. And how do you help a long-standing employee establish some metrics, mainly a minimum billable hour requirement? Be straightforward, but it’s a balancing act. Sometimes you gotta be cruel to be kind (in the right measure). Mentioned in this Episode:Empirical360BlueShark Digital MarketingWhat are LSAs? (Local Service Ads)Join the next Community Table live. What’s on your mind? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode:The Growth Gears by Art SaxbyConnect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

It is important to attorneys to build a rich career, but just as important is the time they put into life outside of legal practice. Molly Ranns and JoAnn Hathaway talk with Kevin McGoff about his recently published book, Find Your Landing Zone: Life Beyond the Bar. Kevin shares his personal experiences and discusses effective ways to manage transitions both during and at the close of a legal career. Kevin believes attorneys should commit to reflection and take charge of the many fulfilling opportunities retirement has in store. Kevin McGoff is an author, travel writer, speaker and lawyer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Creative thinking and design elements can help you elevate your legal practice and develop more meaningful solutions for clients. Dennis and Tom welcome Tessa Manuello to discuss her insights on legal technology with a particular focus on creative design adaptations for lawyers. Tessa discusses the tech learning process for attorneys and explains how a more creative approach for both learning and implementing tech can help lawyers make better use of current tools, AI included. As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.Tessa Manuello is founder and CEO of Legal Creatives, an internationally recognized speaker, and a leading expert in the world of legal design. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adjusting to the new and persistent presence of AI in the legal world isn’t easy, but it is necessary. Jared welcomes brothers Justin and Luc Cary, an attorney and software engineer, respectively, to unpack the current state of AI in business and legal uses. They discuss current safety issues, emerging guardrails, best practices for research, AI in legal tech software, and more. Later on in the Rump Roast, the guys play “Brother Up”, where Justin and Luc must identify famous brothers in history and pop culture. And, should you be entering confidential information into generative AI tools? Well, there are layers, folks, but in the current AI environment, lawyers should never assume their data is secure. That being said, Jared doesn’t want to throw a wet blanket on the AI revolution, he just wants you to know the three simple things that will enable you to use these tools safely and ethically. Justin Cary is an attorney at Drummond Woodsum.Luc Cary is associate director of machine learning at Invitae._______________________________________________________Since we have the Cary brothers with us this week, here's a playlist all about siblings!_______________________________________________________Our opening track is Two Cigarettes by Major Label Interest.Our closing track is Promised Land by Brian Brown Learn more about your ad choices. Visit megaphone.fm/adchoices

You own a law firm and have amazing thoughts, ideas, and stories to share. So, what’s holding you back from writing that book? In today’s episode, Stephanie talks with best-selling author and speaker Sharai Robbin about why and how you can write that book.  Links from the episode:  Freebie - 7- Figure Secret Case Study  Upcoming Masterclass - "The 3 Critical Mistakes Stopping Coaches & Experts From Getting Their Books Done" If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!  Learn more about your ad choices. Visit megaphone.fm/adchoices