Legal Talk Network - Law News and Legal Topics How Much Marketing Is Enough? – Legal Marketers Explain
Jun 26, 2024
Marketing in law isn't optional; understanding its basics is crucial for accountability. The hosts explore how lawyers can effectively market multiple practice areas and allocate resources wisely. They discuss the recent $9.5M funding for Hona, highlighting its innovative case update tools. Listen in for insights on managing marketing knowledge based on your role, the pitfalls of trusting misleading data, and why consolidating your online presence is essential for building authority. Resource allocation and strategic growth goals are key for impactful marketing.
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Hona’s Big Raise And App-Free Updates
- Chris described Hona raising $9.5M and offering an app-free case update tool for clients.
- He explained clients liked its app-free communication as a key differentiator from Case Status.
LSA Brand Opt‑Out Caused Impressions Collapse
- Chris shared a client example where opting out of branded Local Service Ads dropped impression share from 15% to one impression.
- Guy used this anecdote to illustrate how LSA settings and response time affect ad visibility.
Know Marketing By Your Role
- The amount of marketing you need to know depends on your role in the firm and whether you hire or do the work yourself.
- Owners must know enough to hire or vet vendors while hands-on doers need deep tactical skills.