Legal Talk Network - Law News and Legal Topics

First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And, book review—what you need to add to your Business Bookshelf.-----It’s that time of year again, time to grab your pumpkin spice lattes and start your firm’s marketing planning for the upcoming year. You do have a plan, don’t you? Well, it’s not too late to get started (but it’s getting there). Gyi and Conrad share their insights into setting business goals, tracking them, and nailing your execution.Last episode, Gyi and Conrad warned you about the metrics to avoid. This time, the guys focus on what you NEED to pay attention to. They rank the five most important metrics you need on your marketing dashboard. Don’t waste your time with unnecessary noise. Learn how to track your business like a boss.And, to wrap things up, as promised, Conrad shares his selection for this episode’s new segment, Business Bookshelf.The News: BREAKING: Don’t touch your Google Business Profiles (GBP). Businesses are getting suspended for really weird, silly reasons. Marketing in an economic downturn: what to do and how to win. Google Search On: take-aways for law firms Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a happy path from intake to invoice makes firm processes easy and efficient, but how do you get there? Hosts Laurence Colletti and Stephanie Everett talk with Adrian Francis and Raquel Trinidad about getting paid without the hassle. They outline the importance of meeting clients where they’re at, embracing flexible billing strategies, and using online billing for quick and easy payments. Adrian Francis is a Group Product Manager across Oil & Gas, Supply Chain, and Legal at Clio.  Raquel Trinidad is Manager of Product Marketing at Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avoiding busywork should be at the top of your to-do list, and automation is the best solution. Foojan Shabrang and Scott Hamilton offer tips for getting started with Zapier to smooth out your workflows. Foojan Shabrang is a Junior IT Specialist at Clio.  Scott Hamilton is a Data Migration Specialist at Clio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode’s discussion around the Community Table:How can a law firm effectively use the non-attorney salesperson in a way that meets client expectations? Learn more about your ad choices. Visit megaphone.fm/adchoices

Tips abound for both seasoned and beginner legal bloggers! Tune in for Teresa Matich, Iffy Ibekwe, and Kevin O’Keefe’s discussion on how blogging can help attorneys broaden their reach and promote firm growth. They share advice for understanding your audience, dispel common myths about writing, and give practical tips on crafting engaging, useful blog posts for readers.  Teresa Matich is senior content strategist at Clio.  Iffy Ibekwe is a trust wealth advisor at Arvest Wealth Management. Kevin O’Keefe is the founder and CEO of LexBlog, a pioneer company that helps lawyers with online marketing and blogs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Data contributed by tens of thousands of legal professionals has given us new insights into the workings of today’s law firms. Laurence Colletti talks with Joshua Lenon and Rio Peterson of Clio to learn more about the findings of the 2022 Legal Trends Report. They discuss how trends have changed between their pre- and post- pandemic data and examine how current events (i.e. a potential recession, changing work styles, hiring trends, etc.) are affecting law firm operations across all areas of the profession.Joshua Lenon is Lawyer in Residence & Data Protection Officer at Clio.Rio Peterson is Senior Affinity Partnerships Manager at Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why start your own law firm? –Freedom, a creative business model, providing a unique client experience… and the list goes on! Sharing highlights from their panel discussion, Austin Pantaleo, Lindsey Egan, and Joe Gibson talk through vital lessons learned while starting up their law firms and give their top strategies for success as a solo attorney. Austin Pantaleo is manager of Demand Generation at Clio. Lindsey E. Egan is the founder of Egan Law Center in Manchester-by-the-Sea on the north shore of Massachusetts.  Joe Gibson is founder and managing attorney of the Employment Law Center of Maryland. Learn more about your ad choices. Visit megaphone.fm/adchoices

Martha Minow joins LSC President Ron Flagg to discuss access to justice, law schools and her new role as the McArthur Foundation’s board chair on the latest episode of LSC's “Talk Justice” podcast.Martha Minow, 300 th Anniversary Professor, Harvard Law School; Co-chair of the Access-to-Justice Board at the American Academy of Arts and Sciences; Former Harvard Law School Dean; Former LSC Board Member. Learn more about your ad choices. Visit megaphone.fm/adchoices

Could a project management tool be the missing key in your law firm’s arsenal?In this episode, Zack talks with Joyce Brafford, a North Carolina attorney with over a decade of experience in the legal tech industry. She and Zack dive into the benefits of project management for law firms, how workflows and automations (even imperfect ones) can eliminate common woes, and how Rocket Matter legal practice management software can help. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free!About Rocket MatterRocket Matter is legal practice management software that makes the lives of lawyers a whole lot easier Schedule a Personal Demo Webinar: How to Get Paid Faster Top of Funnel: Guide for those looking to become more efficient as a practicing attorney Mid Funnel: eBook that is for those looking to buy practice management software. A must-read before buying. Learn more about your ad choices. Visit megaphone.fm/adchoices

What measures of success matter most when it comes to marketing efforts and lead conversion? How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?Joining me for this conversation is Mark Graban.Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT. Mark gives listeners actionable tips on: [2:00] The traditional definition of performance metrics and the clean operational experience [5:15] The Japanese Kaizen Model [10:40] What we should be measuring and why it matters [14:55] Using intake forms to measure success rates [24:35] The statistics you don’t need to pay attention to [37:45] Mark’s book review Resources mentioned in this episode: Understanding Variation by Donald Wheeler Book Yourself Solid by Michael Port Connect with Mark here: Instagram Twitter LinkedIn Facebook http://markgraban.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices