What measures of success matter most when it comes to marketing efforts and lead conversion?

How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?

Joining me for this conversation is Mark Graban.

Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT.

Mark gives listeners actionable tips on:

[2:00] The traditional definition of performance metrics and the clean operational experience
[5:15] The Japanese Kaizen Model
[10:40] What we should be measuring and why it matters
[14:55] Using intake forms to measure success rates
[24:35] The statistics you don’t need to pay attention to
[37:45] Mark’s book review

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What measures of success matter most? with Mark Graban