Legal Talk Network - Law News and Legal Topics

Admittedly, Tara M. Stringfellow became an attorney simply because her first book of poetry didn’t sell and she needed an income. But after a few years at Crown Castle in Chicago doing family and real estate law, she left, heading straight to the Master of Fine Arts program in creative writing at Northwestern University to get back into the writing game—this time with a lawyer’s sharpened pencil. Learn more about your ad choices. Visit megaphone.fm/adchoices

No matter where you are in your career, your time and experience can benefit a younger attorney. But if you think mentorship is all about giving, hear how a recent mentorship experience inspired us, and why reaching out and giving back will reinvigorate you too. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is more than billboards and blogs. Your own genuine interest in the people you interact with every day can be your most effective marketing tool. John and Erich discuss simple, low-cost ways to turn clients and colleagues into marketing opportunities for you and your firm. Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. -----Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm. Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn’t IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising. The News: From the Googly Googs at Google: Something’s up with the Local Pack. Gyi’s thoughts on what to do about Google’s core algorithm update and AI policy changes.  ClioCon is coming, and LHLM has swag! Mentioned in this Episode:Target Markets: Why They Aren't Just for Marketers [A Quick Guide] The Geotargeting Mishaps of a Pennsylvania Lawyer Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Even though AI has been around for a very long time, it seems that it is suddenly everywhere, with AI-powered technology at the forefront of nearly every innovation of late. Why is this the case? Lindsey Dean talks with Dr. Chris Mattmann about why AI is having this watershed moment and what lawyers need to do to stay informed about AI tech and its uses in legal practice. Learn more about Dr. Mattmann at: mattmann.ai Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s talk about production and winning cases. It’s not only about acquiring new clients, but also acquiring new clients that can deliver results. A potential breakthrough using Artificial Intelligence, AI.How do we frame, understand, and implement the best of AI’s capabilities? Lawyers need to tread lightly, even as AI is becoming increasingly important in the field of law. Data is often “dirty,” unstructured, not built to serve. A properly “trained” AI program organizes these fields into useful information.  Guests Evyatar Ben Artzi and Gila Hayat are co-founders of Darrow.AI. Darrow's AI-powered Justice Intelligence Platform scans real world data to detect harmful events, determine the number of potential victims, predict the legislative outcome, and assess the financial value of a case to help firms locate and organize potentially important cases. No more chasing your tail or casting the widest net possible.Across the law, from financial misconduct to environmental protection to pharmaceuticals, there is data out there that creates patterns if you know where and how to look. Properly managing raw data may allow firms to find new clients and tell better stories more efficiently. Producing results starts before a case even walks through the door. Mentioned in this Episode:Join The Un-Billable Hour Community TableDarrow.aiDarrow blog Learn more about your ad choices. Visit megaphone.fm/adchoices

Pioneers of New Mexico’s court scribe program discuss how the program makes the courts more accessible on the latest episode of LSC's “Talk Justice.”Language access has long been a priority of New Mexico courts, but the recent addition of court scribes has taken this push for court accessibility to new levels. The scribing initiative allows people in qualifying situations to make an appointment with court staff or a trained volunteer who assists them in filling out their legal forms. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience.Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.Mandy gives listeners actionable tips on: [0:00] Intro [2:00] Finding where your audience is [3:40] How do you figure out where your audience is most present and comfortable [7:30] Turning audience data into a strategy and action plan [18:10] How to determine if social media is what will help your business [24:30] Your audience is looking for honesty from you [27:00] Captioning your videos and youtube shorts [36:10] Mandy’s book review [43:00] One key takeaway from this episode Resources mentioned in this episode:Positioning by Al RiesConnect with Mandy here: https://www.instagram.com/mediamandy/ https://www.linkedin.com/in/amandahoskinson/ https://twitter.com/mediamandy/  http://mandyhoskinsom.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com    Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a liaison between different practice areas is what the Law Practice Management Section is all about. Catherine Stock and Gabriela Cubeiro talk with section Chair Joy Murao about her mission to offer resources and education to lawyers in need of technology to suit modern legal practice. Joy highlights the Technology Demo Lab, which helps lawyers understand the problems they face in legal practice and discover new solutions. Learn more at: Law Practice Management and Technology - California Lawyers Association   Learn more about your ad choices. Visit megaphone.fm/adchoices

When lawyers hear the term "LLM," their first thought may go to a master of law degree that a person earns after law school. However, the acronym also stands for “large language model,” which is technology that generates and creates writing for offerings that include ChatGPT and Google Bard. The technology doesn’t know what is accurate—that’s where lawyers come in—but the writing is impressive, it could make legal writing better and you could even use it as a writing coach, says Greg Sarab, a technologist and a lawyer. Learn more about your ad choices. Visit megaphone.fm/adchoices