The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

Michelle Weinstein - The Pitch Queen, Sales Strategist
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May 1, 2020 • 32min

039 | How To Use Value-Based Pricing to Sell High-Value Services With Denise Mandeau

Many people tend to underestimate the power of owning their value in the different parts of their lives, and this holds true for value-based pricing. This is important because creating a price based on the way you perceive your value also affects the way your customers will perceive your value, so you've got to show them you're worth their investment. Denise Mandeau is a renowned business growth strategist. She sits down with Michelle Weinstein to discuss the inherent value in value-based pricing. Thinking of taking your business to the next level? This is a great step to start! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Apr 15, 2020 • 32min

038 | Tips For Marketing Your Firm When You're Busy With Seth Greene

Despite being a practical need for many, marketing your accounting firm may prove to be a difficult task. Without marketing, you don't get a lot of sales. And without sales, you don't get revenue. Today, Seth Greene joins host Michelle Weinstein to demystify the process of getting your accounting firm out there well in view of many more people. Stay tuned to this episode for more actionable tips for marketing your firm that won’t take up a lot of time OR a lot of money! This is perfect for any accountant or CPA who wants to spread awareness of their firm so they can help more people!   This episode was brought to you by Xero. With Xero’s cloud accounting software, small businesses and accountants can work together and collaborate anytime, anywhere. With real-time financials, bank connections, unlimited users, and online invoicing, it’s beautiful accounting software that’s powered by people. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. Learn more at www.xero.com Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Apr 9, 2020 • 33min

How to Adapt Your Firm During the COVID-19 Crisis, Part 2

In this bonus episode, we’re continuing our conversation on how to adapt your firm to not just survive but thrive during the ongoing COVID-19 crisis with special guest, Femke Hogema. Femke Hogema is an author, speaker, entrepreneur and owner of of ProfitFirst Professionals in The Netherlands. Her new book, The Profit Advisor, is available on Amazon.com. Her mission is to help accountingpreneurs become financially healthy and profitable.   Here’s what we talked about: The first thing you should do to set yourself apart, and what you should focus on (instead of numbers and paperwork) Two questions you should be asking your clients before you talk about anything else How to get clients out of fear and into possibility Why you definitively shouldn’t lower your rates right now and what you should do instead Tips to get your information and services online so that you can reach more people while saving yourself time and resources   Watch Femke’s video, 3 Mindset Tips for Entrepreneurs Who Want to Thrive During Corona.    If you’re feeling lost or stressed about the future of your firm right now, this episode is for you! And if you know anyone who may benefit from this episode, please share it with them.   If you’re having a challenging or stressful time in your firm right now, we’re offering complimentary coaching sessions to help you through it! Visit theabundantcall.com to learn more and schedule.   This episode was brought to you by Xero. With Xero’s cloud accounting software, small businesses and accountants can work together and collaborate anytime, anywhere. With real-time financials, bank connections, unlimited users, and online invoicing, it’s beautiful accounting software that’s powered by people. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. Learn more at www.xero.com. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Apr 6, 2020 • 38min

How to Adapt Your Firm During the COVID-19 Crisis

So many of us are facing new challenges and a lot of uncertainty right now amid the COVID-19 pandemic. In this bonus episode, sales expert Michael Fisher joins me to talk about how to transition through these uncertain times, what mindset shifts you need to make to not only survive but thrive over the next few months, and how focusing on opportunities to help others will get all of us through this together.   If you’re feeling stuck, stressed or overwhelmed in your firm right now, this episode is for you! And if you know anyone who may benefit from this episode, please share it with them.   Mike Fisher has over 30 years experience in sales, starting out selling books door to door to pay his way through school. As an experienced sales trainer and consultant, working with companies like Abbot Labs, Johnson & Johnson, Coca Cola and Quest. He lives in Tennessee with his wife and two children. In his free time he loves golfing, running, and spending time with his family.   If you’re having a challenging or stressful time in your firm right now, we’re offering complimentary coaching sessions to help you through it! Visit theabundantcall.com to learn more and schedule.   This episode was brought to you by Xero. With Xero’s cloud accounting software, small businesses and accountants can work together and collaborate anytime, anywhere. With real-time financials, bank connections, unlimited users, and online invoicing, it’s beautiful accounting software that’s powered by people. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. Learn more at www.xero.com Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Apr 1, 2020 • 37min

037 | How To Say No To Clients With No Budget With Denise Mandeau

Do you feel frustrated by having to constantly deal with those clients who are price shoppers? If so, then this episode is for you. Michelle Weinstein brings over Business Growth Strategist, Denise Mandeau, to help guide you on how to say no to clients with no budget. Familiar with the pains and difficulties this situation brings, Michelle and Denise share three tips that will help you stop wasting time on these clients and to finally get paid what you are worth, never a penny less. Tune into this great conversation to move your way up to becoming the Abundant Accountant that you know you should be.   This episode was brought to you by Xero. With Xero’s cloud accounting software, small businesses and accountants can work together and collaborate anytime, anywhere. With real-time financials, bank connections, unlimited users, and online invoicing, it’s beautiful accounting software that’s powered by people. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. Learn more at www.xero.com Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Mar 15, 2020 • 27min

036 | 10 Ways To Get Paid In Advance For Accountants

As an accountant, you have to aim for having clients pay you upfront to prevent any troubles in payment which might actually lose you some money in the long run. You have to know your value and train your clients to realize your worth because you offer them the best service in return. In this episode, host Michelle Weinstein shares the 10 ways you can get paid in advance for your accounting services. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Mar 1, 2020 • 27min

035 | How To Differentiate Yourself From Other Accountants With Ron Saharyan

Being an accountant or starting your own firm in accounting and bookkeeping requires good marketing to set yourself apart from your competition. You have to speak to your audience about what you do, what you focus on, and what differentiates you from others who do more or less the same job. In this episode, host Michelle Weinstein interviews the Co-founder and Managing Partner of Profit First Professionals, Ron Saharyan, about how to differentiate yourself as an accountant and having the right image and strategies to be more specialized and focused. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Feb 15, 2020 • 29min

034 | The Accountant's Guide For Managing Time Around Tax Season With Jackie Meyer

Work around tax season can give you as an accountant a lot of stress if you don't manage your time wisely. Time management is about putting in the right time for your top priorities through scheduled time blocking, regularly engaging in stress-relieving activities for you and your team, and sometimes by cutting down on clients. In this episode, host Michelle Weinstein asks accountant coach and Meyer Tax Consulting Founder and President, Jackie Meyer, about some tips on managing time and stress. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Feb 1, 2020 • 28min

033 | How To Stop Giving Tax Tips Away For Free with Mike Meilinger

Greater accountability is needed in giving away free information, free tax tips per se. Not only that you have to be 100% sure that your information is correct, but you also have to ensure that it is not hurting you and your business. Mike Meilinger, an owner of a CPA firm focused exclusively on litigation support, forensic services, divorce accounting, and business valuation, recalls how giving away tax tips and other information for free hurt his business and firm in the past. Mike shares what kind of information is safe to share with your client. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube
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Jan 15, 2020 • 31min

032 | 10 Qualities You Must Have As An Accountant

Being an accountant does not only require the right amount of technical expertise, it also important to have certain qualities that would give you an edge in having better client relationships. These qualities are simple enough to understand yet can be vital in expanding your clientele and further improving yourself as an accountant. In this episode, Michelle Weinstein shares with us the 10 qualities that a good accountant should have. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Abundant Accountant Community today: theabundantaccountant.com LinkedIn Twitter Instagram Facebook YouTube

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