The Freakonomics Radio Book Club

Robert Cialdini, the social psychologist and pioneer in the science of persuasion, gives a master class on the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. Topics include the power of reciprocity, authority, commitment and consistency in influence, and the challenges of promoting a new book.

In a word: networks. Once it embraced information as its main currency, New York was able to climb out of a deep fiscal (and psychic) pit. Will that magic trick still work after Covid? In this episode, hear Thomas Dyja, author of New York, New York, New York: Four Decades of Success, Excess and Transformation, tell us about the past and future of the Big Apple. Hosted by Kurt Andersen.

New York Times columnist Charles Blow argues that white supremacy in America will never fully recede, and that it’s time for Black people to do something radical about it. In his new book, The Devil You Know: A Black Power Manifesto, he urges a “reverse migration” to the South to consolidate political power and create a region where it’s safe to be Black. Hosted by Stephen Dubner.

Caitlin Doughty is a mortician who would like to put herself out of business. Our corporate funeral industry, she argues, has made us forget how to offer our loved ones an authentic sendoff. In this episode, Doughty shares insights from her book Smoke Gets in Your Eyes: And Other Lessons From the Crematory. Hosted by Maria Konnikova.

As beloved and familiar as they are, we rarely stop to consider life from the dog’s point of view. That stops now. In this episode, we discuss the book Inside of a Dog with author and cognitive scientist (and dog devotee) Alexandra Horowitz. Hosted by Stephen Dubner.

Netflix co-founder Reed Hastings came to believe that corporate rules can kill creativity and innovation. In this episode, Hastings talks about his new book, No Rules Rules, and why for some companies the greatest risk is taking no risks at all. Hosted by Maria Konnikova.

Before she decided to become a poker pro, Maria Konnikova didn’t know how many cards are in a deck. But she did have a Ph.D. in psychology, a brilliant coach, and a burning desire to know whether life is driven more by skill or chance. She found some answers in poker — and in her new book The Biggest Bluff, she’s willing to tell us everything she learned. Hosted by Stephen Dubner.