Course Creators HQ...All About Online Courses

Julie Hood
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Jul 30, 2024 • 16min

E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales

What should you price your course? That's the million-dollar question! In this episode, let's talk about some of the factors you should consider as you pick (and test!) your prices. Get the full links and show notes at https://CourseCreatorsHQ.com/203.RELATED EPISODESE049: The Price Is Right: How to Use the 3rd P of Course MarketingE106: High Ticket vs. Low Ticket Online CoursesE117: Is Your Market Different with Neil Thompson of TeachTheGeek KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   Things to consider: First, your students have to do the work to get the results (no matter what price you choose). And if they do at least 80%, you should get them results. Second thing that can happen - your course or program is not the right fit for the message or the audience. Third, your methods may not work for some students. So fourth... make sure you know who your methods work and do not work for. Fifth, pay attention to your students' experience-level and expectations from your marketing. Value vs. PriceHere are some of the things that are in-between today and the transformation of your course (the value to them):It’s just a dream or imagination right now. The student may not believe they can get there.They may not yet believe YOU can get them there.They may not believe THEY can get themselves there. Will they do the work? Have they done things in the past that didn’t work? Do they have the discipline?They may not believe in your program… yet.There may be other things they want (or need!) to spend their money on more. Especially right now, I see people being more careful about what they are buying.Practical pricing advice:You must be totally confident in your price!Work on your messaging to reinforce how do-able your program is. Help your potential students see themselves making the journey with you at their side.Use testimonials around all kinds of things – the way you work with them, the results people get, the confidence they built, even one step of your program. All those things build evidence and belief.How can potential students test-drive working with you?This one sounds a bit harsh… but especially if you are selling high ticket, are there ways to help people self-select what program is best for them. There’e more on this in episode 106, when I talked about how you want to sell.Include FAQs to help people decide if you are the right fit and whether it will be the right audience. Make sure you say who the program is NOT for.Stop focusing on what YOU would pay.Set expectations – balance them with sales messaging.Test, test, test! COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/ 
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Jul 23, 2024 • 20min

E202: How Chris McKee Sold Me Her Online Course - 6 Secrets You Can Use

Ever analyze why you buy something? Host Julie Hood did - and in this episode she shares the 6 secrets that led her to purchase a course last week. Get the full links and show notes at https://CourseCreatorsHQ.com/202   LINKS MENTIONED  Join the 200th Episode Drawing and you could win a prize package worth $4,229.00! Everyone who enters gets free courses + planner!  https://coursecreatorshq.com/200drawing    Sign up for Chris McKee’s emails here:   (not an affiliate link - scroll to bottom of page)  https://coursecreatorshq.com/DivineFarmerHealth         RELATED EPISODES  E059: Sales Page Design for Online Courses   E049: The Price Is Right: How to Use the 3rd P of Course Marketing    E071: Color Theory to Sell More Courses   E052: Email Marketing – The 6 Cs for Online Course Creators   E090: 7 Big Email Mistakes Online Course Creators Make   E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course        KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   Secret #1 - Timing was perfect.   Secret #2 - Referral from my friend.   Secret #3 - Price was right (and reasonable).   Secret #4 - Super simple Sales Page (I was already sold so it worked)  Secret #5 – So many good email techniques!  Emails every day?Really good subject lines – Question + SolutionLarge font?Huge “Sign Up Today” button3 parts to content: Question / Imagine if / Call to ActionRework your marketing messages to say the same thing, over and overSecret #6 - Good graphics        COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/
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Jul 16, 2024 • 18min

E201: How to Use a Webinar to Sell Your Online Course - use this checklist!

Learn how to effectively use webinars to sell your online course with tips on decision-making, engagement, and promotion. Also, explore ways to spice up your presentations and improve your PowerPoints with expert advice.
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Jul 9, 2024 • 23min

E200: 23 Tips for Course Creators Who Want to Podcast & Reach More Students

We're celebrating 200 episodes of the Course Creators HQ... All About Online Courses podcast! Come join us for 23 tips on using podcasting - and what we did to become a top 2.5% podcast worldwide! Thank you for your support! Get the full links and show notes at https://CourseCreatorsHQ.com/200!   LINKS MENTIONED  Join the 200th Episode Drawing and you could win!  https://coursecreatorshq.com/200drawing  To research podcasts:  https://coursecreatorshq.com/ListenNotes  To find podcast guest opportunities, consider:  https://CourseCreatorsHQ.com/PodMatch  To create a year's worth of social media posts:  https://CourseCreatorsHQ.com/MissingLettrDemo  To create a "bucket" of recurring posts:   https://CourseCreatorsHQ.com/SocialBee  To summarize and repurpose episodes:  https://CourseCreatorsHQ.com/Castmagic  To host your podcast:    https://coursecreatorshq.com/Simplecast  To get your equipment and microphone:  https://coursecreatorshq.com/PodcastEquipment  To listen on YouTube:https://coursecreatorshq.com/YouTubePodcast   RELATED EPISODES   E056: Should Course Creators Have a Podcast?E062: Podcast Secrets for Online Course Creators from the GurusE100: 100th Episode Celebration + Podcast Lessons No One Else Will Tell You! KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   23 Tips for Course Creators Who Want to Podcast & Reach Students1. Start by guesting on 3 podcasts - use ListenNotes.com or PodMatch.com  to find top podcasts2. Consider solo podcasts  3. Make a list of 52 episode topics4. Use SEO to find more listenters5. Add keywords to your titles and hashtags6. Promote, Promote, Promote (I use MissingLettr and SocialBee)7. Repurpose, Repurpose, Repurpose8. Use Castmagic to summarize content9. Add Transcripts10. Include related episodes  11. Create playlists around certain topics12. Review your analytics13. Post on the same day every week14. Make your show notes as summaries instead of teasers15. Keep episodes short (15-20 minutes)16. Get a good microphone17. Give yourself permission to just do audio (and not video)18. Use the same graphic19. Add the RSS feed to YouTube20. Have a launch party to kickoff21. Ask for reviews22. Monetize with your courses and coaching - and not ads23. The most important rule: Be committed to every week episodes COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/ 
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Jul 2, 2024 • 14min

E199: Feeling the Creator Economy Pinch? Try These 11 Ideas for Course Creators

Are you feeling the Creator Economy Pinch? Have you noticed that your marketing isn't working like it used to? Have you had a launch to crickets? What can you do about it? How can you boost sales? Let's discuss it in this episode - get the full links and show notes at https://CourseCreatorsHQ.com/199 LINKS MENTIONED   Come join us for Course Sales Launchpad Special Offer through July 7, 2024 – https://CourseCreatorsHQ.com/CPWspecialRELATED EPISODES   E137: You Don’t Have to Niche Your Online Course    E136: When To Hire Experts for Your Online Course Business     E129: 6 Move-The-Needle Steps for Your Online Course Business    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   What are some ways you can find some new students?Make more offers – July celebration!Make more niched offers – Mini-Course Magic to specific niches – helps with partnersTry new ways to get in front of more peopleKnow your numbers – what is the minimum $ you need to make and how can you add a recurring coaching or membership option to hit that minimumOffer something new – Client-Getting Funnel with direct messaging, Find new tools to make you more efficient – talks with an AI tool right nowTurn off the news – don’t need Read your testimonials again – to build your confidenceLearn (or expand) a new skill – Find new partners – I’m sharing new places for my students to swap their freebies and find new audiencesTarget a completely different audience – launching a new division COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/  
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Jun 25, 2024 • 16min

E198: 16 Video Recording Tools for Online Course Creators

Do you have a favorite tool for recording videos, especially course videos? In this episode, host Julie Hood goes through 16 different video recording tools you can consider using for your courses. Get all the links and full show notes at https://CourseCreatorsHQ.com/198      RELATED EPISODESE128: Create Online Course Videos More QuicklyE149: 12 Video Secrets from Lou BortoneE047: Improve Your Course Videos with These 5 SecretsE007: Videos, Audios and PDFs… Oh My! LINKS MENTIONED(Note: some of these are affiliate links.)Zoom - https://CourseCreatorsHQ.com/Zoom  Zoom Clips - https://coursecreatorshq.com/ZoomClips    Loom - https://coursecreatorshq.com/loom  Camtasia - https://coursecreatorshq.com/camtasia  Powerpoint - https://coursecreatorshq.com/powerpoint  Descript - https://coursecreatorshq.com/descript   Searchie - https://coursecreatorshq.com/searchie    Tella - https://coursecreatorshq.com/tella    Quicktime (Mac only) - https://coursecreatorshq.com/quicktime   Screen Flow (Mac only) - https://coursecreatorshq.com/Screenflow    IMovie (Mac only) - https://coursecreatorshq.com/imovie   Live streaming:Restream - https://coursecreatorshq.com/restream     Streamyard - https://coursecreatorshq.com/streamyard   ECamm Live (Mac only) - https://coursecreatorshq.com/ECamm   Podcast / Guest recording: Riverside - https://coursecreatorshq.com/riverside  Squadcast - https://coursecreatorshq.com/Squadcast   KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  How do you pick a tool? Use the one that you find the easiest, that fits into your budget and that you are the most comfortable with. Then you can always upgrade in the future!COME VISIT JULIE!  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/
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Jun 18, 2024 • 12min

E197: One Offer + One Lead Magnet + One List-Building Technique for Sales

What's your process tor each your students &  sell your online course? You really need just 3 things: Your Offer, One Lead Magnet and One List Building Technique. In this episode, we talk about what you need - and how to figure out where to focus! Get the full links and show notes at https://CourseCreatorsHQ.com/197    LINKS MENTIONEDIT'S OPEN!    Best offer ever to help you... Course Profits Accelerator 2.0. Let's figure out exactly where you should focus! And then implement like crazy!  You also get Mini-Course Magic! Come join us here before July 1, 2024:   https://CourseCreatorsHQ.com/CPA      RELATED EPISODESE130: 3 Tips and 3 Secrets to Make Email Marketing Easy!E181: 7 Steps to Launch Your Online Course Like a Pro  E106: High Ticket vs. Low Ticket Online Courses  KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Use your Customer Journey to find one early step in your process. That becomes your lead magnet. Something your subscriber can walk away with and feel like they can use whether or not they continue... but the  most logical step is to continue with your your full course and training. For list-building, start with one (quicker) technique and then expand.  COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/
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Jun 11, 2024 • 15min

E196: 5 Secrets to CONVERT and Reach More Online Course Students

What do you do to CONVERT potential students into paying students? Today let's talk about 5 secrets you can use to convert more - and to do it more easily! See full show notes and links at https://CourseCreatorsHQ.com/196COMING SOON!Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!LINKS MENTIONED    Come join us for the Course Profits Challenge! It's free -    https://coursecreatorshq.com/PodcastChallenge    RELATED EPISODES   E192: The Build-Nurture-Convert Framework for Online Course Creators     E193: BUILD Your Next Online Course… Where Do You Start?     E195: 6 Traits to NURTURE Your Community & Reach Your Perfect Students     KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Secret #1 - Use Persuasive Language!Secret #2 - Track Your ResultsSecret #3 - Pay Attention to Subject Lines & HeadlinesSecret #4 – Make More Offers (and Change Them Up!)Secret #5 – Work on Your Sales PagesCOME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/ 
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Jun 4, 2024 • 17min

E195: 6 Traits to NURTURE Your Community & Reach Your Perfect Students

How do you take your students from where they are today - to where you want them to go? These 6 traits will help you reach them in new ways, with new messaging - and build your authority and credibility. Get the full notes and links at https://CourseCreatorsHQ.com/195.COMING SOON!Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!LINKS MENTIONED    Come join us for the Course Profits Challenge! It's free -    https://coursecreatorshq.com/PodcastChallenge   Miss any episodes? Check out the full list here:  https://coursecreatorshq.com/calendar#podcastRELATED EPISODES   E192: The Build-Nurture-Convert Framework for Online Course Creators     E193: BUILD Your Next Online Course… Where Do You Start?          KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Use these 6 traits to nurture your students and connect with them in new ways!VulnerabilityConsistencyWisdomCompassion/EmpathyObsession (in a good way!)Communication COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/
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May 31, 2024 • 11min

E194: Braindumping to Sell More Online Courses

Do you ever get inspiration - and want to make sure you don't lose it? This quick episode will give you a braindumping process - to make sure you capture all those incredible ideas and don't lose them. Even if it's the middle of the night! Get the full links and show notes at https://CourseCreatorsHQ.com/194COMING SOON!Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!LINKS MENTIONED     Come join us for the Course Profits Challenge! It's free -    https://coursecreatorshq.com/PodcastChallenge   Sleepytime Tea -  https://coursecreatorshq.com/SleepytimeTea           KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  How to have a productive "braindumping session:"Use a new notebookDon't edit or evaluate your ideas when you are dumping themPut current do dos that pop up in your regular to do list systemList main ideas on separate pages and then write!I get more when I write than when I typeNumber the pages and make an index so you can return to specific topics easilyCome back later to evaluate and schedule   COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/  

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