Course Creators HQ...All About Online Courses

Julie Hood
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6 snips
Feb 14, 2023 • 14min

E133: Sell Like the Super Bowl Ads – Use These 9 Key Marketing Secrets

Companies spend millions of dollars on Super Bowl ads... how do they make sure their marketing messages stick? Use these 9 secrets from the 2023 Super Bowl to reach your online course students and sell more courses! Get the scoop & all the show notes at https://CourseCreatorsHQ.com/133  LINKS MENTIONED  Topic and Title Challenge - Come join us!  https://coursecreatorshq.com/PodcastTTC  OTHER RELATED EPISODES  E082: Sell Your Online Course Like the Super Bowl Commercials  E029: Sell Your Course with Secrets from the Super Bowl      KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Secret #1: Build Anticipation   Secret #2: Work with Really Good Partners   Secret #3: Know Your Audience   Secret #4: Capitalize on Holidays   Secret #5: Consistent Messaging Across Your Channels   Secret #6: QR Codes as the Calls to Action   Secret #7: Free Gifts Always Win  Secret #8: Have a Consistent Message   Secret #9: Rethink a Classic  COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ 
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Feb 7, 2023 • 15min

E132: Re-Launching Your Online Course: Remember These 8 Things

What does it take to re-launch your course? It should be easier the 2nd time around, right? Probably. Be here are some ideas to make your 2nd, 3rd or even 4th launch even better! Get the full show notes at https://CourseCreatorsHQ.com/132. LINKS MENTIONED  Topic and TItle Challenge - Come join us!  https://coursecreatorshq.com/PodcastTTC  Joint Venture Secrets for Course Creators - get your copy here or get it for free when you join 24 Hour Course Creator Daily - starting March 15, 2023!  Rebrandly - https://coursecreatorshq.com/rebrandly  Clickmagick - https://coursecreatorshq.com/clickmagick   Pretty Links (only for Wordpress sites) - https://coursecreatorshq.com/prettylinks   We talked about these tools in E055: Tracking – The Secret Sauce of Course Creators  For recording Demo Videos for your team -  https://coursecreatorshq.com/loom       KEY TAKEAWAYS FOR ONLINE COURSE CREATORSHere are 8 ideas to make re-launching easier:  1.  If your easiest buyers bought the first time around, what can you say this time to catch the rest of your buyers?2. What do you need to change with this launch?3. What worked really well the first time around?4. Where can you find new leads for this launch?5. Can you add joint venture partners this time around?  Give them plenty of warning ahead of time. 6. Make sure you update all the dates and images!7. Advanced tip: Use shortlinks so you don't have update the links everywhere. Just update the shortlinks. 8. Plan out your re-launch during your regular launch (so you don't have to remember 6 months later!) Create to do lists and record demo videos for your team so they can do most of the work for you!Good luck with your re-launch!COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ
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Feb 1, 2023 • 16min

E131: Are You Using Microlearning for Your Online Course Business?

In this week's episode, host Julie Hood discusses the concept of micro-learning and how you can apply it. This new trend was spotted by Thinkific in their Digital Learning Trends for 2023 Report. Get the full show notes at https://CourseCreatorsHQ.com/131.   LINKS MENTIONED  Download your copy of the 2023 Ultimate Course Creators Planner here:https://coursecreatorshq.com/2023planner  Download the Thinkific Digital Learning Trends for 2023 Report here:https://coursecreatorshq.com/2023TrendsKEY TAKEAWAYS FOR ONLINE COURSE CREATORSThe e-learning industry is expected to be worth more than $460 billion by 2026 (according to ReportLinker.com)Thinkific put together the report with 2023 trends after surveying over 2,000 people in the US. "Microlearning emerges as a solution for life on the go"What is it? The report defines microlearning as anything under 10 minutes – sobite-size classes — anything under 10 minutes in length counts, but think closer to the 30- to 60-second mark. Benefits: Easy way for students to discover new topics (discover you and your courses!)Easier to absorb the messageAs our attention span decreaes and we have constant distractions, shorter content will be better for your studentsIt's also easier and faster for creators to create shorter videos.If you have lots of short videos, make sure you group them into modules or sections.Microlearning for Course Marketing20% of TikTokers are already using the platform for education and learning. Can you use TikTok, Instagram Reels, or YouTube Shorts to help find your students? 2nd part of the trend: Mobile DevicesMore than twice as many people (68%) prefer consuming digital content on mobile devices like phones and tablets than on desktop computers or laptops (29%)Does your course hosting tool have a mobile app? Where can you add mobile options to the mix? How do your emails look on mobile? The age of your audience is also part of this trend, but even Baby Boomers love to use their iPads. How can you grow, engage and nurture your audience with micro-learning? One last stat... the survey showed 57% of people decided to learn about a topic after seeing short form content about it on social media!COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ
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Jan 24, 2023 • 15min

E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!

Want to make it easier to send out your weekly emails? Use these 3 Tips and 3 Secrets from host Julie Hood. Get the full show notes and links at https://CourseCreatorsHQ.com/130. LINKS MENTIONED  Tools for email newsletters:ConvertKit Free Trial - https://CourseCreatorsHQ.com/ConvertKit  Kajabi 30-day Trial - https://CourseCreatorsHQ.com/KajabiSignup  Drip - https://CourseCreatorsHQ.com/Drip   Copy Creator - https://CourseCreatorsHQ.com/CC  ChatGPT - https://coursecreatorshq.com/ChatGPT  Searchie - https://CourseCreatorsHQ.com/Searchie  Hey Girl You Can and Tara Gehrehty - https://HeyGirlYouCan.com KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   To make your email marketing easier, use these 3 tips and 3 secrets (listen in for all the details!): TIP 1: Create a list of topics and ideas - and keep it handy!TIP 2: Duplicate your previous emails and just update. Don’t start from a blank slate. TIP 3: Create content in your favorite (and easiest!) way. SECRET 1: Make it a routine. SECRET 2: Use a really good tool that makes it easy for you to create and send. SECRET 3: Are you a pro? BONUS SECRET: Reuse! Note: Some of the links in this podcast are affiliate links. This means if you click on the link and purchase the item, the owner will receive an affiliate commission. We only recommend products or services that will add value to the readers, and be sure to do your own due diligence also. COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Get the replays of the Course Profits Workshop for only $17 (regulary $97)- https://coursecreatorshq.com/CPW  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ 
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Jan 17, 2023 • 16min

E129: 6 Move-The-Needle Steps for Your Online Course Business

In this episode, you'll discover 6 steps you can take to move the needle on your course business in the year ahead. Follow through and you'll be amazed at how much more you accomplish!  Get the full show notes and access to the planner at https://CourseCreatorsHQ.com/129.   LINKS MENTIONED  Get your copy of the Ultimate Course Creators Planner at  https://CourseCreatorsHQ.com/PodcastPlanner   To add fillable boxes to your PDFs, use:   https://www.PDFescape.com        KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   The 6 move-the-needle steps and their pages:  Take better notes from the training you attend – and actually follow up with action steps! Page 29 of Part 2.   Brain dump your project list and review it each week. Page 42 of Part 1.   Plan some 90 day sprints using the Quarterly Calendars on pages 15-18 of Part 1.   Design your course AND your launch with the documents in Section 3 of Part 2.    Track those really important numbers in Section 5 of Part 2. Revenue Estimator, Income, Expenses, Bills, Subscribers, Savings, Mileage.   Make sure you follow up with potential JV partners. Pages 27 and 28 of Part 2.     Get the full index of pages in the planner here:   https://CourseCreatorsHQ.com/129     COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Get the replays of the Course Profits Workshop for only $17 (regulary $97)- https://coursecreatorshq.com/CPW  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood. Website https://www.CourseCreatorsHQ.com Facebook https://www.facebook.com/CourseCreatorsHQ Instagram  https://www.instagram.com/CourseCreatorsHQ Twitter https://www.Twitter.com/CourseHQ 
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Jan 10, 2023 • 17min

E128: Create Online Course Videos More Quickly

Discover tips and tools to create online course videos more quickly, including using PowerPoint templates, efficient organization strategies, and software like Loom, Zoom, Camtasia, and Searchie. Learn about the importance of captions, pre-outlining learning outcomes, and exploring alternatives to video content for course creators.
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Jan 1, 2023 • 20min

E127: Your Online Course Profits Plan & Templates for 2023

In this episode, host Julie Hood shares 8 questions to help you plan your year, get organized AND focus on profits. Get FREE templates and training at the links shared in this episode. Get all the links in the show notes at https://CourseCreatorsHQ.com/127  LINKS MENTIONED (plus more below in the Key Takeaways)  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  FREE Course Profits Workshop - https://coursecreatorshq.com/workshop  Kajabi Kickstart - https://coursecreatorshq.com/KK2023   KEY TAKEAWAYS FOR ONLINE COURSE CREATORS What are your plans for profits in 2023? 2023 and 1ST QUARTER PLANNING AND FREE TEMPLATES1. What worked well in 2022? 2. What didn’t work so well in 2022?3. What are your goals for 2023?Use the Planner above or this goal tracking sheet: https://coursecreatorshq.com/goals   4. What are your big projects for the year? For the 1st quarter? For each month?  Essentials to ask yourself:  What courses are you creating?When are you launching?What revenue are you hoping to create?How will you get in front of new people? 5. What are some next steps for each project? 6. What stats are you tracking? Set up or update your tracking stats for the quarter.   E055: Tracking – The Secret Sauce of Course Creators  Tracking Stats Spreadsheet - https://coursecreatorshq.com/TrackingStats   7. What is my content plan for each week? What am I promoting? Use this calendar.  Content Planning Calendar - https://coursecreatorshq.com/QuarterlyCalendar  E121: Do you have enough Long-Term and Short-Term content?  E123: Super Easy Way to Get Unique Content Ideas  Copy Creator - https://CourseCreatorsHQ.com/cc   8. What does my time map look like for a normal week?One of my biggest productivity secrets is time blocking my week. Time Map - https://coursecreatorshq.com/TimeMap   COME VISIT!  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood. Website https://www.CourseCreatorsHQ.com Facebook https://www.facebook.com/CourseCreatorsHQ Instagram  https://www.instagram.com/CourseCreatorsHQ Twitter https://www.Twitter.com/CourseHQ 
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5 snips
Dec 21, 2022 • 18min

E126: 5 Secrets to Actually Selling Your Online Course [Replay]

In this episode, catch a replay of one of the most popular episodes from 2022 when host Julie Hood busts some of the myths around selling & marketing your online course... use her 5 secrets to brainstorm your course launch and how to find your perfect students.Come check out the full show notes at https://CourseCreatorsHQ.com/126LINKS MENTIONEDCurious about Course Profits Accelerator? Get the scoop here: https://CourseCreatorsHQ.com/cpaThe replay for the full version of this masterclass (this episode is a very condensed version).  Listen in hereKEY TAKEAWAYS FOR ONLINE COURSE CREATORS Secret #1: It’s really, really good if someone else is selling a similar course, or if they are selling to the same audience as you!Secret #2: Your course has to be something people can and will pay for. (Listen in for the nuances on this one!)Secret #3: You probably won’t have a $10K launch the first time you launch. Secret #4: For a higher priced course, two things - you’ll probably need some kind of group coaching or 1:1 & it might change how you sell the course!Secret #5: Find Your Sweet Spot Among 3 Things: the Content You Create, the Way You Sell and How You Find Traffic.   COME VISIT!  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood. Website https://www.CourseCreatorsHQ.com Facebook https://www.facebook.com/CourseCreatorsHQ Instagram  https://www.instagram.com/CourseCreatorsHQ Twitter https://www.Twitter.com/CourseHQ 
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13 snips
Dec 14, 2022 • 55min

E125 - 7 Steps to Map Your Online Course Business in 30 Minutes

In this episode, the host shares 7 steps to map out an online course business, including coaching sessions, mini courses, email marketing, and content creation. They discuss the importance of starting with a mini course and using the right tools like Kajabi. They also emphasize the significance of choosing a niche and utilizing integrated tools for easy course creation. Additionally, they provide insights on content creation, organization strategies, and reaching the target audience.
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Dec 6, 2022 • 19min

E124 - Your Hidden Secret to Success with Online Courses!

Discover the secrets to success in your online course business, including setting goals, overcoming obstacles, and building your email list. Learn how to navigate distractions, focus on growth, and persist through challenges for a thriving business.

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