Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Discover innovative personalization tactics that can dramatically boost email open rates in marketing. Learn why using first names is passé, and how focusing on geography, interests, and past purchases can elevate engagement significantly. Dive into the awkward yet revealing hometown dates on reality TV and explore how family opinions shape romance. Finally, see how these insights translate into effective marketing strategies, emphasizing the importance of authentic connections in both love and business.

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer 1 million followers over $1 million(05:20) The most underutilized and easy way to leverage AI for marketing(06:16) Strategies for email re-engagement campaigns(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company(08:31) The biggest waste of paid media in marketing(10:10) Are marketers missing out on Reddit?(11:06) Navigating ad cost fluctuations around elections and holidays(13:15) How iOS 18's AI email categorization could shake up email marketing=================================================================Guest Bio:Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!=================================================================Best Moments:(01:04) Understanding email marketing metrics after changing email sending platforms(05:01) Identifying bot clicks in email marketing(06:38) Adulting skills assessment — Jay is STRUGGLING!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Discover the latest LinkedIn updates, including the new 'For You' section and the ability to edit scheduled posts. Explore how Apple's iOS 18 revamps email marketing with AI-powered organization. Dive into pop culture controversies, like the shock of Emily in Paris slipping to #2 on Netflix. Plus, hear entertaining commentary on recent twists from The Bachelorette. It's a fun blend of digital marketing insights and light-hearted entertainment!

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.=================================================================Best Moments:(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Jay Schwedelson welcomes his wife, a dermatologist specializing in skin health, for a lively discussion. They dissect platform-specific content strategies, revealing how beginner-level content shines on social media while advanced topics thrive in email marketing. Humorous anecdotes about Jay's skin treatment from his wife add charm, highlighting vulnerability and bravery. The conversation also touches on their shared love for dermatology shows, making for a delightful blend of marketing insights and personal stories.

Lisa Hake, VP of Marketing at Great Clips, shares insights from their groundbreaking back-to-school campaign. She reveals how they tapped into Gen Z and Alpha slang like 'glow-up' to connect parents with their children's hairstyle needs. The campaign included giveaways of 24,000 haircuts, influencer collaborations featuring Joey Fatone, and a focus on engaging content beyond traditional offers. Hake emphasizes the power of human-centered marketing and the importance of staying current with teenage slang to strengthen customer relationships.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!=================================================================Best Moments:(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?(02:05) The surprising psychology behind discounts, reviews, and pricing(07:16) The weirdest food combinations you’ll ever hear about—some of which Jay finds utterly disgusting!(09:13) Promo for the upcoming Guru Conference — don't miss out!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!=================================================================Best Moments:(00:40) The Democratic National Convention and its potential impact on email engagement(02:07) Instagram’s change in engagement metrics(03:33) Upcoming pop culture releases: Emily in Paris Season 4 and Bad Monkey(04:53) Jay’s favorite Vince Vaughn movies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.=================================================================Best Moments:(00:54) Daniel and Jay's sleep schedules and bedtime routines(01:44) Overview of the episode's topic: content curation vs. content creation(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)(03:04) The importance of having good taste in content curation(03:30) How Daniel fell into content curation on LinkedIn(04:24) Daniel's filtering process: "Would I share this in a group chat?"(05:24) The value of curation: saving time and finding the best content(06:36) Daniel's initial goal: amplifying other marketing voices(07:28) Curation as a foundation for building expertise and authority(08:21) Curation gets a bad rap, but it's a valuable practice(09:27) Curation should be part of growing a personal brand(09:30) Subjectline.com as an example of curation in the email marketing space(10:12) Finding early trends on platforms like Twitter and Reddit=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.