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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 227 - đ©·WICKED MOVIE Marketing Collabs!đ(Jonas Brothers DENIED!)đ§- LinkedIn SHARES What NOT TO DO! Goodbye Hashtags on INSTAGRAM?đHoliday Meals = GROSS PEOPLE! Whatâs Up THIS WEEK
Nov 26, 2024
Discover the clever marketing strategies behind the movie Wicked and how brand partnerships with giants like Target are driving foot traffic. Uncover the audition drama between the Jonas brothers for the role of Fiero. Learn about LinkedIn's new insights on engaging content, emphasizing humor's impact. Dive into Australia's potential social media ban for young users and the upcoming removal of hashtag following on Instagram. Plus, get a funny take on the quirks of Thanksgiving gatherings and the changing relevance of hashtags!
08:55
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Quick takeaways
- The film 'Wicked' has successfully utilized collaborative marketing, resulting in over 400 partnerships that drive consumer engagement and foot traffic.
- LinkedIn highlights the importance of adding substantial commentary to posts for better engagement, discouraging direct requests for likes to optimize algorithm performance.
Deep dives
Cultural Phenomenon: The Marketing Impact of 'Wicked'
The film 'Wicked' has become a significant cultural phenomenon, driving a surge in collaborative marketing efforts across various brands. Over 400 partnerships have emerged, with retailers like Target and Starbucks experiencing a substantial increase in foot traffic thanks to these collaborations. For instance, Ulta Beauty features 69 unique products tied to the movie on its website, showcasing how effectively this tie-in marketing strategy resonates with consumers. Additionally, the film's dedication to authenticity is highlighted by its use of over nine million real tulips in one of its scenes, demonstrating a commitment to detail that can engage audiences on another level.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode