The Marketing Misfits

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples.  This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 0:00 Intro 4:57 Skip the Banter 8:28 Simplifying Concepts 12:44 When Time Disappears 20:18 What is a Brand 28:13 Understanding Your Audience 34:50 Story of a Brand 44:09 Don't Be Left Behind 53:54 Being Silent 1:00:20 Understanding Your Brand 1:10:20 Janelle's Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking. Timestamps 0:00 Intro 2:31 Big Smoke 4:30 Find Your Niche 9:30 More Than Cigar 18:27 Stop Talking Business 25:20 Different Opinions No Problem 31:30 Big Moves in Vegas 40:35 Ronald McDonald 44:10 Be Different Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.   Timestamps 0:00 Intro 4:10 1 Person Business 7:20 AI Listening Tool 12:11 Is AI Good or Bad? 16:35 Podcast Newsletter 20:51 AI Writing Tools 32:33 AI Courses 40:33 AI Presentations 45:02 Downfall of AI 48:00 Dog Treats   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.   They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!   Timestamps 0:00 Intro 8:51 Skip The Banter 10:12 Zo and John's Backstory 13:35 How Airfairness Works 16:40 How Airlines Lie 18:24 Airline Delays 20:00 Airfare Compensation 25:50 Strict European Rules 34:10 Credit Card Points 43:35 Flight Price Spikes 53:21 The Most Powerful Loyalty Program 1:04:33 Pissed Off Customers 1:13:18 Zo and John's Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!   Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of leveraging affiliate marketing, and how she harnesses her "success monster" mindset to overcome obstacles and achieve her goals. This episode is packed with actionable insights for entrepreneurs looking to scale their businesses and push their limits. Tune in to learn how to apply Ashley's proven strategies to your own entrepreneurial journey and unlock your full potential.   Timestamps 0:00 Intro 0:30 Perfect Weather 1:54 Welcome Ashley 3:20 Ashley's Background 5:30 Start Up Mentality 7:35 Entrepreneurship Depression 13:33 Business in Sports 22:51 Its Okay to Fail 31:02 Crypto 37:55 The Secret to 57M 49:33 Make Money With AI 56:27 How to Protect Your Business 1:02:18 Success Monster 1:11:07 Ashley's Misfit Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.   Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity. Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world. Timestamps 0:00 Intro 0:30 Server Tips 3:45 Small Touches 8:28 SEO Steve 12:48 The Future of Search 14:27 Perplexity 23:45 Beat Your Competitor at AI Overviews 25:22 Doubling the Sales For Skechers 28:32 Chatgpt Prompt For Titles 33:45 Be Specific Or Cover Everything 38:20 Social Search & Discoverability 39:23 Google Prioritizing UGC & eCom 43:23 Good Content Worth it? 48:48 Videos & Images 51:47 Steve's Misfit 55:43 Thanks For Watching   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!   Timestamps 0:00 Intro 0:15 Heading Up 1:13 Tim Ash 3:03 Best Companies to Work For 5:22 Learning AI 6:40 Cold Dead Fish 10:11 Happy Happy Talk 14:03 Marketing is Simple 17:52 Unconscious Decisions 22:04 Trusting Brands 27:38 Experiential Marketing 32:33 Editorial Voice 38:30 Origin Myth 41:18 Nude Lady 46:30 Trump 48:51 Content Marketing 54:09 Primal Brain 56:29 Do You Know a Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.   This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.   Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Finding Passionate People 28:48 Find Your Audience 32:20 Who Are You Selling To 35:05 Truck Driver Story 43:53 The Perfect Webinar 47:00 How to Stand Out 49:50 Growing a Group 57:49 Looking at the Numbers   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media. Timestamps 0:00 Welcome to the Misfits 3:00 This Week’s Guest 6:28 Lauren Petrullo 9:45 Who is Lauren Petrullo 12:50 Working at Disney 15:14 Outside of the Box 19:50 Drill Down on Localization 24:10 Facebook Group Hack 26:14 AI Language Prompting 29:10 Reddit Link Building 33:33 Is Meta Still Worth it? 43:00 The Future of TikTok 48:03 Don’t Do Boost Everything 49:58 Commenting on Ads 52:53 Best Engagement 57:58 YouTube Ad Tips 59:45 Lauren’s Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.   Learn more about Steve here - https://stevensimonson.com/   Timestamps 0:00 Marketing Rocket Ship 0:26 Norm and Kevin 2:24 Wedding Day Horrors 3:00 Introducing Steve 5:10 Entrepreneurs Don't Fit In 8:25 Steve's First Business 14:50 Back In The Day 17:03 Buying First Order 21:03 Diet Coke is A Life Saver 26:19 China Misconceptions 36:28 Chinese Marketing 46:50 Poorly Made in China 55:00 Innovation & Marketing 1:02:00 Talking AI   Check out collectivemindssociety.com for networking events with Norm and Kevin.   Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted on Ausha. See ausha.co/privacy-policy for more information.