The Marketing Misfits Why Most Brands Fail (And How Yours Won’t) | Janelle Page | MMP #021
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples.
This episode is brought to you by:
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Timestamps
0:00 Intro
4:57 Skip the Banter
8:28 Simplifying Concepts
12:44 When Time Disappears
20:18 What is a Brand
28:13 Understanding Your Audience
34:50 Story of a Brand
44:09 Don't Be Left Behind
53:54 Being Silent
1:00:20 Understanding Your Brand
1:10:20 Janelle's Misfit
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Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.
Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!
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