The Marketer Show

On today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media.Here’s what you’ll learn:Marketing strategies that work through the eyes of a venture capitalistAI’s influence on the future of startups and entrepreneurshipHow to promote and grow a podcast

On today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing.Here’s what you’ll learn:How branding is evolving in 2023Hot takes about the future of social mediaWhy events are the ultimate marketing channel

On today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share.Here’s what you’ll learn:How to assess your B2B digital presenceHow to make sure your website is actually contributing to pipelineWhy fractional marketing work has become a big deal

Anna Furmanov, former Head of Marketing at two Series A b2b tech startups and Groupon's growth marketing team, discusses B2B startup marketing, customer voice, GTM customization, positioning and messaging for B2B, content strategy wedge, and the importance of case studies, social proof, and a unique angle in B2B marketing.

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.Here’s what you’ll learn:What opportunity exists for B2B companies in the HubSpot ecosystemHow to go to market as an integration of a bigger productArrows’ unique strategy for producing content without SEO

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.Here’s what you’ll learn:Should you focus on short- or long-form content?How B2B content has changed over the yearsHow to manage creative chaos as a content marketer

Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.Here’s what you’ll learn:What life will look like in a cookieless worldWhy this is the best case scenario for marketersWhat the future of attribution looks like

Mary Keough, Head of Marketing at Map My Customers, talks about increasing high intent leads, measuring marketing impact, and not relying on AI. Future trends in B2B marketing, understanding dark social in branding, and how to increase high intent leads vs generic ones are discussed.

Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging.Here’s what you’ll learn:The best way to determine your product’s position in the marketHow to translate your positioning into great messagingThe key to unlocking a great value proposition

John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%.Here’s what you’ll learn:How ABM is changing in 2023How AI integrates into all marketing efforts going forwardWhat paid media tips you should use for your business