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The Marketer Show

Latest episodes

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May 6, 2024 • 20min

How Morgan Ingram uses subject matter experts to grow B2B companies

On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.
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Apr 29, 2024 • 20min

How Brianna Doe drives millions of impressions with B2B influencer marketing

On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.
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Apr 22, 2024 • 19min

How Sam Omidi builds high-performance fractional marketing teams

  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.
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Apr 15, 2024 • 17min

How Jeremy Scott drove $500k in revenue for Donovan's Dish in 4 months

Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics.Here’s what you’ll learn:- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.- How Jeremy thinks about testing new creative and where he gets ideasAnd much more!
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Apr 8, 2024 • 21min

How Mark Kilens grows revenue by millions with people-first GTM

On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.In this episode, you'll learn:What people-first GTM isHow most companies are thinking about GTM the wrong wayHow to implement a people-first GTM motion in your companyAnd much more!
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Apr 1, 2024 • 20min

How Danil Saliukov sets influencer marketing up for FTC compliance

Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content.You’ll learn:- How to build and vet a network of 30,000 creators and influencers- What the future looks like with FTC regulations on AI and UGC content- How Danil thinks about AI (the good and the bad)And much more!
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Mar 25, 2024 • 18min

How Brayden Cruz spent $450M on client ads in 7 years

Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying.Here's what you'll learn:• Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buyingAnd much more!
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Mar 18, 2024 • 17min

How Janky Patel drove $50M in revenue with effective ad creative

Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder.Here’s what you’ll learn:Interactive vs static: The effectiveness of interactive product adsThe fresh and promising ad formats she’s excited aboutThe future of ad creative and what to expect in 3-5 years And much more 
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Mar 4, 2024 • 19min

How Chelsea Castle led content marketing at two different A+ startups

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.Here’s what you’ll learn: Unlocking the power of journalism in marketingStrategies for exponential organic traffic growthCreating high-performing content at scale
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Feb 26, 2024 • 18min

How Lucas Ballasy helps CPG brands increase conversions

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.Here's what you'll learn:How to think about client experience as an agencyHow CPG brands can launch new products the right wayMetrics your eCommerce brand absolutely needs to trackAnd more!

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