On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.
In this episode, you'll learn:
- What people-first GTM is
- How most companies are thinking about GTM the wrong way
- How to implement a people-first GTM motion in your company
And much more!
