Don't Write That Book

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:On Writing, Stephen King: https://a.co/d/hYTMnA6On Writing Well, William Zinsser: https://a.co/d/04sdUOrIn Search of You, Kasey Compton: https://a.co/d/1tK7DSqEmbrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources_:_ https://writeamustread.com/toolsMike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Be sure to visit https://dwtbpodcast.com for more information and add your name to startreceiving their newsletter. If you’d like to support this show, rate, subscribe and leave a reviewon your podcast app. Books/Resources Mentioned:Embrace the Power of You, by Tricia Timm: https://a.co/d/2CVB7Hq Moneyball, by MichaelLewis: https://a.co/d/deRHAOJThe Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4EThe Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYVBenBella Books: https://benbellabooks.com/Writer Beware: https://writerbeware.blog/Good e-Reader: https://goodereader.com/blog/Query Tracker: https://querytracker.net/Jane Friedman: https://JaneFriedman.comPublisher’s Marketplace: https://www.publishersmarketplace.com/Savanah Bananas: https://thesavannahbananas.com/James Clear: https://jamesclear.com/Page Two Publishing: https://pagetwo.com/Connect with AJ & Mike: AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books:  https://mikemichalowicz.com/books/Socials:  IG:  https://www.instagram.com/mikemichalowicz/FB:  https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn:  https://www.linkedin.com/in/mikemichalowicz/

“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGjConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comMike Michalowicz:Profit First:  https://mikemichalowicz.com/profit-first/Toilet-Paper Entrepreneur:  https://mikemichalowicz.com/the-toilet-paper-entrepreneur/All In: https://mikemichalowicz.com/all-in/Surge: https://mikemichalowicz.com/surge/Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/Get Different: https://mikemichalowicz.com/get-different/Fix This Next: https://mikemichalowicz.com/fix-this-next-book/Clockwork: https://mikemichalowicz.com/clockwork/Mike Michalowicz resources: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials:  IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz focus on how they came to write Mike’s best-selling book, Profit First, using the “reader first” method. They self-published the book as their publisher didn’t believe it could sell and wanted them to write a different book entirely. (The book went on to sell over a million copies…) AJ and Mike explain how they came to understand what their readers needed after The Pumpkin Plan as opposed to the book the publisher pitched, then set out to write that book.In this episode, you’ll learn that a must-read book not only must be compelling, but that it must deliver on its promise. They’ll touch on using the Hero’s Journey to not only keep the reader on the page, but how it can help authors structure their books and ultimately build trust.(You’ll even get some insider baseball knowledge on how to accurately track book sales and some of Mike’s gonzo methods for marketing!)Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Other Books Mentioned:The Coaching Habit, by Michael Bungay Stanier: https://boxofcrayons.com/boc/the-coaching-habit-book/Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comMike Michalowicz:Profit First:  https://mikemichalowicz.com/profit-first/Toilet-Paper Entrepreneur:  https://mikemichalowicz.com/the-toilet-paper-entrepreneur/All In: https://mikemichalowicz.com/all-in/Surge: https://mikemichalowicz.com/surge/Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/Get Different: https://mikemichalowicz.com/get-different/Fix This Next: https://mikemichalowicz.com/fix-this-next-book/Clockwork: https://mikemichalowicz.com/clockwork/Mike Michalowicz resources: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials:  IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

The hosts discuss their mission of helping authors fulfill their potential and share their journey of working together. They explore the challenges of writing in less-than-ideal cabin surroundings. Writing a book can transform authors by giving them clarity and raising their confidence. Engaging the reader from the beginning is crucial. They reflect on a trip that inspired a book idea and discuss the importance of being an author as spokesperson for their work.

On this episode, AJ Harper and Mike Michalowicz discuss their challenges and lessons learned from their least successful book, Surge. They also talk about the mindset shifts they had to make to keep working together after a partnership break. The chapter explores their difficulties with the title and cover design of a book. Additionally, they reflect on their personal relationship and partnership, and express excitement about their upcoming release.

Each year, roughly four million books are published. Four million. Considering that staggering number, how can an author hope to make it—make a living, make their mark, make a difference? First and foremost, by avoiding the “better business card” and other shortcut approaches to writing and publishing a book. In their podcast, Don’t Write That Book, writing partners Mike Michalowicz (Profit First, Clockwork, The Pumpkin Plan, and more) and AJ Harper (Write a Must-Read) offer a rare behind-the-scenes look into what it really takes to write a must-read book—and sell the heck out of it. Building on their decades of experience in publishing, Mike and AJ share frank conversations and deep dives about every aspect of authorship in the hopes of inspiring you to write a better book—the book you were called to write.Subscribe now and listen now on Apple Podcasts, Google Podcasts, Audible, Spotify, or Pandora.