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Don't Write That Book

Latest episodes

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Feb 29, 2024 • 44min

Licensing Your Book and Brand

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Duct-Tape Marketing, by John Jantsch: https://a.co/d/0mrfDpgMotherhood, Apple Pie and All That Happy Horseshit, by Cyndi Thomason: https://a.co/d/57SlevvProfit First for Micro Gyms by John Briggs: https://a.co/d/eVCQug7Profit First for Real Estate Investing, by David Richter: https://a.co/d/bz88yA9Profit First for e-Commerce Seller by Cyndi Thomason: https://a.co/d/8gw9RIeProfit First for Minority Business Enterprises, by Susanne Mariga: https://a.co/d/1sRQjS7Profit First for Therapists, by Julie Herres: https://a.co/d/50lgB38Fix This Next for Healthcare Providers, by Kasey Compton: https://a.co/d/332qACh%20ISBN13%209781736211908In Search of You, by Kasey Compton: https://a.co/d/gqLz6S2Unreasonable Hospitality, by Will Guidara: https://a.co/d/dVsvTZgConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Feb 22, 2024 • 59min

The Next Steps: Post-Launch

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Atomic Habits, by James Clear: https://a.co/d/ivufoOlMiracle Morning, by Hal Elrod: https://a.co/d/74r4xtNE-Myth, by Michael E. Gerber: https://a.co/d/2nxvstQGiftology, by John Ruhlin: https://a.co/d/ben9bCeBlowback, by Miles Taylor: https://a.co/d/gNhUgULThe Long Game, by Dorie Clark: https://a.co/d/h4dcevBConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Feb 15, 2024 • 1h 8min

Creating A Successful Book Launch

IntroIn this episode of Don’t Write That Book, Mike and AJ continue to discuss the book launch process, with a focus on the week leading up to, the week of, and the week just after a book is released to the public, and everything an author should know.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Atomic Habits by James Clear: https://a.co/d/ivufoOlThe Long Game by Dorie Clark: https://a.co/d/h4dcevBTough, by Laura Belgray: https://a.co/d/gu6CF26BookPal.comPorchlightTCK Publishing Calculator: https://www.tckpublishing.com/amazon-book-sales-calculator/Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Feb 8, 2024 • 1h 6min

How to Prepare Your Pre-Launch

IntroIn this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:E-Myth, by Michael E. Gerber:  https://a.co/d/5JLnTXhNever Lose a Customer, by Joey Coleman:  https://a.co/d/dRlzfHGNever Lose an Employee, by Joey Coleman: https://a.co/d/fsH8pbgThe Coaching Habit, by Michael Bungay Stanier: https://a.co/d/gPxfNhpThe Mirrored Door, by Ellen Taaffe: https://a.co/d/isXMc4Uhttps://Kindlepreneur.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Feb 1, 2024 • 44min

Is Hybrid Publishing Right For You?

Episode 12 – “Is Hybrid Publishing Right For You?” - SHOW NOTESIntroIn this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Short Intro for WebsiteAJ and Mike share everything from soup to nuts about hybrid publishing—what to know, what to avoid, and how to move forward with confidence.Books/Resources Mentioned:IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisherPage Two: https://pagetwo.comWonderwell: https://wonderwell.pressShe Write Press: https://shewritespress.comIdeaPress Publishing: https://ideapresspublishing.comExactly What to Say, Phil Jones: https://a.co/d/6a2lNf6The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2TvConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Jan 25, 2024 • 48min

How to Self-Publish Like a Pro

Episode 11 – “How to Self-Publish Like a Pro” - SHOW NOTESIntroIn this episode of Don’t Write That Book, AJ and Mike pull back the curtain on self-publishing, sharing all the pros and cons, how to determine if that’s the right path for you, and what team you’ll need to build to publish like a pro. They’ll also share what crucial steps most authors skip and how those shortcuts hurt your book in the end. You’ll learn the key steps to ensuring your self-published book stands out in all the right ways, like a publishing pro.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Short Intro for WebsiteAJ and Mike will tell you everything you need to know to make your self-published book match the pros.Books/Resources Mentioned:Bowker: https://www.bowker.com/isbn-usIngram Spark:  https://IngramSpark.comSmashwords: https://smashwords.comDraft2Digital: https://draft2digital.comACX: https://acx.comConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Jan 18, 2024 • 59min

How to Vet and Pitch Traditional Publishers

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Moneyball, by Michael Lewis: https://a.co/d/deRHAOJThe Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4EThe Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYVBenBella Books: https://benbellabooks.com/Writer Beware: https://writerbeware.blog/Good e-Reader: https://goodereader.com/blog/Query Tracker: https://querytracker.net/Jane Friedman: https://JaneFriedman.comPublisher’s Marketplace: https://www.publishersmarketplace.com/  Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Jan 11, 2024 • 59min

Choosing A Publishing Path

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4JStart With Why, Simon Sinek: https://a.co/d/7fVZhPeIngram: https://www.ingramspark.com/Bowker/ISBNs: https://www.bowker.com/isbn-usPublisher’s Marketplace: https://www.publishersmarketplace.com/Page Two: https//PageTwo.comInspired Girl: https://inspiredgirlbooks.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
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Jan 4, 2024 • 49min

Creating A Second Edition

The hosts discuss the idea of releasing a second edition of a book and express their dislike for certain individuals in the industry. They explore the power of negative feelings as fuel and the importance of integrity in building a community. They also delve into the process and benefits of creating second editions of books, including when to publish one and how to go about it. Additionally, they talk about collecting and responding to reader feedback, including the impact of negative reviews.
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Dec 28, 2023 • 42min

Title Your Book to Sell

The hosts discuss the importance of book titles, the concept of a 'square squad', and examples of successful titles. They explore the significance of unique labels, combining solutions and promises, and transcending obvious titles. Factors in title selection, challenges in finding the perfect title, and the impact of book titles on success are also discussed.

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