
Don't Write That Book
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Latest episodes

Jul 18, 2024 • 55min
New Book Updates
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Get Signed, by Lucinda HalpernLaunch, by Jeff WalkerTest Drive Your Content, evergreen workshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jul 11, 2024 • 57min
AJ's Monetization Strategies
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:In Search of You, by Kasey ComptonGood Team Bad Team, by Sarah Thurber and Blair MillerStreet Smart Safety for Women, by Laura Frombach and Joy FarrowThe Coaching Habit, Michael Bungay StangierConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll booksMike’s Socials: IGFBLinkedIn

Jul 4, 2024 • 54min
Mike's Monetization Strategies
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jun 27, 2024 • 46min
Ghostwriters
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Jun 20, 2024 • 36min
Front Loading
Home podcast studio setups bring comedic challenges, leading to a discussion on enhancing audience engagement through YouTube. The hosts delve into the evolution of content creation, sharing humorous anecdotes about new strategies and advertising successes. They highlight the importance of voice in communication and support for authors, discussing the essential practice of front loading to captivate readers. The conversation shifts to the balance of sharing creativity and innovation, ultimately embracing the audience's role in the writing journey.

Jun 13, 2024 • 53min
Pain Versus Promise
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Jun 6, 2024 • 34min
The Truth About Amazon Bestseller Lists
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Publisher’s RocketKindleprenuerConnect with AJ & Mike:AJ HarperWrite A Must-ReadFree resourcesFacebookLinkedIn Mike MichalowiczAll booksInstagramFacebookLinkedIn

May 30, 2024 • 39min
Reasons Manuscripts are Rejected by Publishers
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Wool, by Hugh HoweyPublisher’s MarketplaceWriter’s MarketTop 5 Reasons videoConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-ReadFree resourcesSocials:FacebookLinkedIn Mike Michalowicz: https://mikemichalowicz.comAll booksSocials: InstagramFacebookLinkedIn

May 23, 2024 • 52min
Measuring Book Marketing ROI
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:In Search of You, Kasey ComptonBook PalPorchlightEO on FireHEROIC Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-ReadFree resourcesSocials:FacebookLinkedIn Mike Michalowicz: https://mikemichalowicz.comAll booksSocials: InstagramFacebookLinkedIn

May 16, 2024 • 28min
Writer's Block is Not Real
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:The Artist’s Way, by Julia CameronThe War of Art, by Steven Pressfield Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-ReadFree resourcesSocials:FacebookLinkedIn Mike Michalowicz: https://mikemichalowicz.comAll booksSocials: InstagramFacebookLinkedIn