
Don't Write That Book
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Latest episodes

Dec 12, 2024 • 38min
Marketing Assets You Need
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Friction, by Roger DooleyLINGO, by Jeffrey ShawJohn DeMato, Photographer (tell him AJ sent you)Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Dec 5, 2024 • 44min
Planning the Year Ahead
Dive into the importance of setting intentions for personal and professional growth. The hosts reflect on creative processes sparked by memorable moments at a cafe, and share strategies for effective book marketing, including the power of social media. They discuss simplifying commitments to enhance well-being and the critical aspects of planning a successful book launch. Emotions run high in career navigation discussions, revealing the highs and lows of public engagement and self-acceptance in the journey of authorship.

Nov 21, 2024 • 45min
Page One Desire
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:The Year I Lived Constitutionally, by AJ JacobsThe Obesity Code, by Dr. FungDuct Tape Marketing, by John JantzThe Six Types of Working Genius, by Pat LencioniUnicorn Team, by Jen KemBoundary Boss and Too Much, by Terri ColeConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Nov 14, 2024 • 52min
How to Manage Your Inner Critic
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:AJ’s Writing Sprint CommunityBuyer First, by Carole MahoneyConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Nov 7, 2024 • 50min
Amazon Ads VS Tik Tok
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:TCL Publishing Book Sales CalculatorBookshop.org TikTokSystemology, by David JenynsShadow Work Journal, by Keila ShaheenConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Oct 31, 2024 • 48min
Mapping the Reader Journey
Discover the importance of understanding your target readership and the impact of community on a book's success. Explore the emotional complexities readers face, especially with financial topics, and learn how to map out their journey effectively. Gain insights into the hero’s epiphany and how it can lead to a deeper self-awareness for readers. Plus, uncover strategies for harnessing feedback to refine your manuscript and hints at marketing tactics that can boost visibility on platforms like Amazon and TikTok.

Oct 24, 2024 • 54min
You Need an Author Community
This discussion humorously dives into the importance of names, showcasing how personal identities shape writing journeys. The speakers emphasize the vital role of author communities, sharing anecdotes about connections formed through storytelling and shared experiences. They touch on challenges faced when addressing sensitive topics and the need for supportive networks. A whistleblower's gripping tale highlights the risks of speaking truth, while the episode also explores the creative benefits of structured retreats that foster productivity and collaboration among authors.

Oct 17, 2024 • 57min
How to Document Ideas for Books You Will Write in the Future
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:The Artist’s Way, by Julia CameronConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

Oct 10, 2024 • 50min
Writing Season Begins
Dive into a humorous start with amusing anecdotes about a puzzling building! The talk shifts to the importance of writing seasons and the vibrant literary community. Discover tips on crafting compelling narratives through interviews, alongside personal finance dynamics in relationships. Surprise stories from unproductive interviews add a twist. Learn collaborative strategies for boosting authors' visibility and dive into creative tools for successful writing. An engaging workshop on book proposals awaits aspiring writers!

Oct 3, 2024 • 44min
Should You Do a Live Launch Event?
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:In Search of You, by Kasey ComptonI See You, by Amy KempEverything is Figureoutable , by Marie ForleoHow to Work with (Almost) Anyone , by Michael Bungay StanierNever Lose an Employee Again , by Joey ColemanConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn