Don't Write That Book

Episode 12 – “Is Hybrid Publishing Right For You?” - SHOW NOTESIntroIn this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Short Intro for WebsiteAJ and Mike share everything from soup to nuts about hybrid publishing—what to know, what to avoid, and how to move forward with confidence.Books/Resources Mentioned:IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisherPage Two: https://pagetwo.comWonderwell: https://wonderwell.pressShe Write Press: https://shewritespress.comIdeaPress Publishing: https://ideapresspublishing.comExactly What to Say, Phil Jones: https://a.co/d/6a2lNf6The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2TvConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Episode 11 – “How to Self-Publish Like a Pro” - SHOW NOTESIntroIn this episode of Don’t Write That Book, AJ and Mike pull back the curtain on self-publishing, sharing all the pros and cons, how to determine if that’s the right path for you, and what team you’ll need to build to publish like a pro. They’ll also share what crucial steps most authors skip and how those shortcuts hurt your book in the end. You’ll learn the key steps to ensuring your self-published book stands out in all the right ways, like a publishing pro.Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Short Intro for WebsiteAJ and Mike will tell you everything you need to know to make your self-published book match the pros.Books/Resources Mentioned:Bowker: https://www.bowker.com/isbn-usIngram Spark:  https://IngramSpark.comSmashwords: https://smashwords.comDraft2Digital: https://draft2digital.comACX: https://acx.comConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Moneyball, by Michael Lewis: https://a.co/d/deRHAOJThe Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4EThe Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYVBenBella Books: https://benbellabooks.com/Writer Beware: https://writerbeware.blog/Good e-Reader: https://goodereader.com/blog/Query Tracker: https://querytracker.net/Jane Friedman: https://JaneFriedman.comPublisher’s Marketplace: https://www.publishersmarketplace.com/  Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4JStart With Why, Simon Sinek: https://a.co/d/7fVZhPeIngram: https://www.ingramspark.com/Bowker/ISBNs: https://www.bowker.com/isbn-usPublisher’s Marketplace: https://www.publishersmarketplace.com/Page Two: https//PageTwo.comInspired Girl: https://inspiredgirlbooks.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

The hosts discuss the idea of releasing a second edition of a book and express their dislike for certain individuals in the industry. They explore the power of negative feelings as fuel and the importance of integrity in building a community. They also delve into the process and benefits of creating second editions of books, including when to publish one and how to go about it. Additionally, they talk about collecting and responding to reader feedback, including the impact of negative reviews.

The hosts discuss the importance of book titles, the concept of a 'square squad', and examples of successful titles. They explore the significance of unique labels, combining solutions and promises, and transcending obvious titles. Factors in title selection, challenges in finding the perfect title, and the impact of book titles on success are also discussed.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:On Writing, Stephen King: https://a.co/d/hYTMnA6On Writing Well, William Zinsser: https://a.co/d/04sdUOrIn Search of You, Kasey Compton: https://a.co/d/1tK7DSqEmbrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources_:_ https://writeamustread.com/toolsMike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Hosts AJ and Mike dive into the importance of defining your ideal reader, challenging common misconceptions like the outdated avatar concept. They discuss targeting readers through emotional and mental states rather than just demographics. Learn how to connect by sharing key moments from your journey and prioritizing the most pressing problems your readers face. The duo emphasizes creating content tailored to your primary audience while also understanding secondary readers. Plus, discover effective research tactics to enhance your writing and marketing strategies.

“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGjConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comMike Michalowicz:Profit First:  https://mikemichalowicz.com/profit-first/Toilet-Paper Entrepreneur:  https://mikemichalowicz.com/the-toilet-paper-entrepreneur/All In: https://mikemichalowicz.com/all-in/Surge: https://mikemichalowicz.com/surge/Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/Get Different: https://mikemichalowicz.com/get-different/Fix This Next: https://mikemichalowicz.com/fix-this-next-book/Clockwork: https://mikemichalowicz.com/clockwork/Mike Michalowicz resources: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials:  IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

The hosts discuss their mission of helping authors fulfill their potential and share their journey of working together. They explore the challenges of writing in less-than-ideal cabin surroundings. Writing a book can transform authors by giving them clarity and raising their confidence. Engaging the reader from the beginning is crucial. They reflect on a trip that inspired a book idea and discuss the importance of being an author as spokesperson for their work.