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The Business of Meetings

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May 6, 2025 • 7min

269: Clarity in Uncertain Times: Three Moves Every Business Owner Should Make Now with Eric Rozenberg

In times of uncertainty, like we are facing now, small business owners must stay focused and be proactive.  Today, Eric shares three of his tried and tested strategies for helping small business owners remain steady during times of uncertainty within the industry. Stay tuned to learn how to turn uncertainty into opportunity with three proven strategies to keep your business moving forward in unpredictable times. 1. Review Your Finances Start by examining every expense in your business, line by line. Go through all your credit card statements and monthly charges, especially those auto-pay items you may have forgotten. Cancel anything that is not essential. Then, take a broader look at your fixed costs and plan to adjust if your revenue drops.  Being prepared now can help you avoid making tough decisions later.  2. Reconnect with Clients and Prospects Now is the time to be visible and proactive. Many people pull back during uncertain times, but staying in touch with your clients and prospects will set you apart. Check in with your clients, reach out, and start conversations with them. Even if there is no possibility of immediate business, showing genuine interest in clients or potential prospects will strengthen your relationships. 3. Tackle Whatever You Have Been Avoiding Focus on everything you have meant to do but have not done. Whether you update your business model, learn a new skill, or explore new services, take advantage of the slower pace and reflect on how you can apply your experience in new ways. Keep on looking for opportunities you may have overlooked. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter  
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Apr 29, 2025 • 42min

268: The Business Case for Joy: Amanda Gore on Building High-Impact Teams

Today, we are delighted to welcome Amanda Gore, an Australian powerhouse from the Speaker Hall of Fame, as our guest. Amanda is a phenomenal communicator who blends her sharp insights with humor and heart, offering fresh perspectives on joy, emotional intelligence, change, management, and leadership. Get ready to laugh and learn as Amanda shares her story and powerful insights that have inspired her audiences worldwide. Emotional Intelligence Emotional intelligence (EQ) is more important than technical skills in leadership and life. EQ helps people navigate conflict, build trust, and maintain strong relationships. If someone feels psychologically safe, they will be more productive, creative, and loyal. The Brain Reacts First, Thinks Later The brain is wired for survival. So, when people feel threatened by someone's tone, body language, or words, they shift into fight-or-flight mode, making calm conversation almost impossible. Understanding that can help you lead with compassion and avoid escalation. Emotional Contagion  Your emotional state does not stay with you. It spreads. The heart's magnetic field changes as your feelings change, which affects everyone around you. That is why a calm leader can anchor a room, and a stressed leader can wreck it. Lead Yourself First Leadership starts with managing your internal world, knowing what triggers you, and regulating how you respond in stressful situations. Self-awareness is the key because if you are emotionally reactive, you cannot guide others effectively.  Simple Tools Regulate Big Emotions Regulating your emotions helps you stay grounded when things get tense. You do not need complicated methods to self-regulate. Breathing slowly and deeply while focusing on your heart area or just naming what you feel will allow you to shift your state almost instantly.  Everyone Carries Invisible Baggage Most conflict stems from unmet emotional needs. People tend to react out of fear that they are not good enough, not safe enough, or do not belong. Keeping that in mind helps you respond with empathy instead of judging. Stay Connected in Conflict Instead of turning someone into the problem, it is better to externalize the issue. That way, both individuals can stay connected and tackle the problem together. So you can protect the relationship while still addressing what needs to change. Joy  Culture starts with energy, not strategy. Joy is not just a nice-to-have feeling- it fuels performance. You can create more joy in your team by starting your meetings with gratitude, recognizing the wins, and being intentional about how you show up.  Reframing Change The brain resists change because it does not like uncertainty. However, change is necessary for growth. Reframing change as a challenge instead of a threat will help you adapt faster and stay open to new possibilities. Focus Shapes Reality Your area of focus rewires your brain and shapes your relationships. Where your attention goes, your energy flows. Focus on the good in people; you will likely find more of it. If you focus on threats, however, you will create a defensive environment. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Amanda Gore On her website Email Amanda: Amanda@amandagore.com LinkedIn  
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Apr 22, 2025 • 32min

267: From Token to Transformative: Making Boards Work with Marc Stockli

The Business of Meetings – Episode 267: From Token to Transformative: Making Boards Work with Marc Stockli We are thrilled to welcome Marc Stockli, an accomplished entrepreneur from Switzerland, as our guest today.  With over 20 years of business experience, Marc has chaired the Global Board of the Entrepreneurs Organization and has also become an author.  Join us as Marc shares his journey and gives us a sneak peek into his upcoming book, Make Boards Work. Bio: Marc Stockli: Marc O. Stockli has benefited from a unique perspective for many years in developing and writing this book. Marc has also been a public speaker to thousands of entrepreneurs in more than 30 countries. Marc has been exposed to board work from early on in his career. First, as a young investment banker, and later a strategy consultant for world-renowned professional services firms. Later on, as an entrepreneur and investor. In sum, he has prepared for, attended, and reflected on about 200 board meetings overall. This profound experience has been gained globally, allowing Marc to provide unique insights and disclose hidden opportunities. Marc O. Stockli is a co-founder and former CEO of Totemo, whose cybersecurity products are used by 1,500 corporations and more than 3.5 million licensed users. Totemo was sold to Palo Alto-based Kiteworks in December 2021. Marc is an active investor, board member, and coach for entrepreneurial companies and teams in technology and financial services. He acts in such capacity for Amwell (IPO on NYSE in September 2020), Beekeeper, Merantix, Lucy Security (sold to ThriveDX in February 2022), Vara, CleanHub, or Format Vermögen & Anlagen, to name but a few. Previously, Marc worked in corporate finance in Hong Kong, Tokyo, and New York, as well as strategy consulting with BCG. He holds a law degree from the University of St. Gallen HSG and an MBA from the Wharton School at the University of Pennsylvania. Marc recently served as the Global Chairman of the Entrepreneurs’ Organization (“EO”, more than 19,000 members in more than 70 countries). Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Marc Stockli On LinkedIn
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Apr 15, 2025 • 31min

266: Automate, Optimize, and Thrive: Ari Meisel’s Blueprint for Entrepreneurs with Ari Meisel

We are delighted to welcome Ari Meisel, the king of efficiency and productivity, as our guest today. Ari has written a book called Less Doing More Living. Everything he writes and shares is about efficiency, and there is always something relevant for small business owners to apply.  So, if you own a small business and are looking for ways to increase your productivity and operate more efficiently, stay tuned. You are in for a real treat! Bio: Ari Meisel I Help Entrepreneurs Become Replaceable Brooklyn, New York, United States Summary:  Hello, I'm Ari Meisel- a world-renowned productivity expert, author, and passionate advocate for optimized living. My journey began with my own struggles against chronic illness, leading me to develop the Less Doing, More Living productivity system. Today, I'm fortunate to share my insights with thousands of individuals and organizations worldwide, empowering them to achieve more by doing less. Authorship: Published works in the field of productivity, efficiency, and stress management. My writing serves as an influential guide for those aiming to reclaim their time and energy.  Woodworking Enthusiast:  Beyond my professional life, I have a deep-rooted love for woodworking. The craftsmanship involved is not just a hobby; it's a practice that also informs my philosophy about the importance of focus, detail, and dedication in all pursuits. Community Service: As a volunteer EMT and Lieutenant at our local rescue squad in Princeton, New Jersey, I'm committed to giving back to the community. These experiences have imbued me with valuable leadership and crisis-management skills.  Future Ambitions:  I plan on running for local office to drive transformative changes at a community level. My vision includes improved healthcare access, innovative education programs, and sustainable practices that can make Princeton an example for other cities to follow. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter Listen to The Business of Meetings podcast Connect with Ari Meisel On LinkedIn Website Buy a copy of Less Doing, More Living: Make Everything in Life Easier by Ari Meisel
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Apr 8, 2025 • 48min

265: ENCORE: Inside the Mind of an FBI Negotiator: Chris Voss

We are delighted and honored to welcome the legendary FBI negotiator, Chris Voss, as our guest today. Chris was the head of the hostage negotiations at the FBI, and he significantly changed their negotiation style. He has taught at various business schools and founded the Black Swan Group. He is also an author, having written Never Split the Difference, The Full Fee Agent, and more recently, Empathy and Understanding in Business. Join us to hear Chris’s fascinating story and to get his advice and actionable tips to implement in your life and business. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Chris Voss On LinkedIn The Black Swan Group website Books by Chris Voss: Never Split the Difference The Full Fee Agent Empathy and Understanding In Business
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Apr 1, 2025 • 33min

264: ENCORE The Amazing Story of the Savannah Bananas with Jesse Cole

We are excited to have the legendary Jesse Cole joining us today!  In today's episode, Jesse shares the incredible story behind how he and his wife, Emily, started the famous Savannah Bananas! He also gets into where they are today and how he leverages the Savannah Bananas for his projects! We hope you enjoy listening to today’s super-motivating conversation with Jesse Cole! Bio: Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas. He’s a fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour. Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and a not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He’s a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos. Jesse’s story Jesse was raised by his dad, who spent hours playing baseball with him and taught him the value of putting in the effort to create something special!  Jesse played baseball throughout his life. After getting into the baseball industry about fifteen years ago, he tore his shoulder, and his baseball career ended. So, he started working in the front office and began his journey to where he is today. Savannah Bananas  Before starting the Savannah Bananas, Jesse spent ten years with the team in Gastonia, North Carolina. He became their GM when he was twenty-three and had to figure out how to make people excited about going to a baseball game. It was much harder than he anticipated, so he tried doing some crazy things! Then, seven years ago, Jesse and his wife moved to Savannah, Georgia, and had the opportunity to take on an old and historic stadium. Jesse was not successful in selling the way everyone else did because no one took him seriously. So he tried something new.  A vision Everything we accomplish in life starts with a vision. Especially in business! Going into Savannah, Jesse and his wife truly believed they could change baseball games, make them fun, and create something people had never seen before! It was tough at first, but they knew their idea would work. Fans first Many companies focus solely on chasing customers. However, early on, Jesse and his wife became obsessed with creating fans and decided to focus on putting their fans first. So they named their company Fans First Entertainment. All-inclusive tickets They decided to make every ticket all-inclusive so that if the game was terrible, the fans would still get some value for their money because everything, including the food, was included.  Spicing things up They decided to spice things up and go all-in on creating an entertaining experience. They hired a dancing coach and choreographed dances for the players. They introduced a banana baby that they lifted, celebrated, and sang to at the start of the match. They even handed out roses to little girls in the middle of the game! No more marketing After that, they no longer had to do any marketing. They just shared what they were doing, and people told others about it! ESPN ESPN became aware of what they were doing. So they wrote an article about the Savannah Bananas, which did very well. Then their sports center did a feature on them, which also did very well. Then, Jesse and his wife approached ESPN with an idea they had for a show, and they agreed. The show was highly rated (and still does well today) and led to even bigger things! Making baseball more fun Leaning in on making baseball more fun, offering non-stop entertainment, storytelling, creating memorable moments for fans, and building an idea culture helped them get to where they are today! No more normal Doing normal things gets normal results. So they work from the premise of doing the exact opposite of whatever would be deemed normal. What if Asking what if and trying out new things motivates them to keep finding new and exciting ways to entertain their fans.  Secondary ticket sellers Jesse always refused to sell tickets to secondary marketing groups. One group even offered to pay twice the ticket value and buy more than a million dollars worth of tickets. But Jesse refused because that would inflate ticket prices, and hurting their fans goes against everything they stand for. Living the dream Jesse’s dream for the future is to continue chasing the energy they created, making people happy, and dancing in front of fans all over the world! Surrounding yourself with good people When you share your vision, what you stand for, and what you hope to accomplish, you will attract the best people to work for you! Connect with Eric LinkedIn Facebook Instagram Website Connect with Jesse Cole Fans First Entertainment: Bananas For Business The Savannah Bananas
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Mar 25, 2025 • 36min

263: The Noble Profession: Sales & Leadership in Hospitality with Frank Passanante

It is a special day as we welcome a true industry icon to the podcast! Today, we are thrilled to have Frank Passanante, Global Head of Sales at Hilton, joining us for a conversation that has been a long time in the making. Eric has crossed paths with Frank through the MPI Foundation and has been looking forward to having him on the show to share his insights.  In this episode, Frank discusses his career, the art of sales, and the enduring strength of the Hilton brand. A Passion for Hospitality from a Young Age Frank's journey into the hospitality industry began in his early teens. While on a family vacation at the Hilton Hawaiian Village, he discovered a book by Conrad Hilton, Be My Guest, which ignited his passion for the hotel business. From that moment, he began working various jobs in hotels and restaurants before specializing in sales. He joined Hilton right after university and has remained in the industry ever since. Sales as a Noble Profession Frank believes sales is a noble profession centered on solving customer problems and providing value. He feels that true sales success comes from genuinely caring about customers and helping them find the right solutions. Frank integrates Lisa McLeod's Philosophy of Selling with Noble Purpose into his sales approach, focusing on customer impact rather than revenue alone. His mindset aligns with Hilton's founding purpose—spreading the light and warmth of hospitality. Building a Strong Sales Culture Recruiting the right people is essential to maintaining a strong company culture. Frank refers to The Ideal Team Player by Patrick Lencioni, which identifies three key qualities for success: humility, which prioritizes teamwork and continuous learning; hunger, which drives ambition and goal-setting; and emotional intelligence, which ensures strong interpersonal skills. At Hilton, hiring, training, and performance management are structured around those virtues to create a high-performing, customer-focused sales team. Adapting to Changing Buyer Behavior The landscape of meeting and event services has evolved in the post-COVID era. Modern buyers expect a seamless blend of self-service digital tools and personalized support for more complex needs. So, they developed a three-channel sales strategy at Hilton: digital self-service options that empower customers to research and book independently, direct sales for high-touch transactions requiring expert guidance, and voice-assisted support for critical moments in the buying process. Companies that fail to adapt to these shifting expectations risk missing valuable opportunities in today's rapidly evolving market. AI and Continuous Learning AI and automation are reshaping the industry, so Frank is committed to future-proofing the Hilton sales teams. The company promotes an always-learning mindset and prioritizes a coaching culture. Combining continuous learning with a strong coaching environment ensures that the Hilton sales professionals remain effective and adaptable. Building a Coaching Culture Frank emphasizes the power of coaching in leadership and business success. He stresses the importance of being coachable, asking the right questions, and seeking feedback to progress quickly. His organization holds monthly coaching sessions for leaders, focusing on practicing real-life coaching conversations to build communication skills. The Art of Difficult Conversations Having tough conversations is easier said than done. As a former SaaS CEO, Frank found that employees initially hesitated to voice their concerns. However, by welcoming constructive criticism and encouraging dialogue, he built a culture where feedback became a strength rather than something to fear. Continuous Learning & Expanding Perspectives Frank stays ahead by reading business publications, white papers, and research from Forrester and Gartner rather than constantly chasing new frameworks. He values learning from industries outside his own, believing that cross-industry insights spark fresh ideas. Year of the Travel Maximizer Hilton has identified 2025 as the Year of the Travel Maximizer. Their recent Meetings Maximizer report highlights trends like extreme preparedness, where attendees demand detailed agendas and networking guidance. Hilton developed resources to meet these evolving needs, including the World’s Most Welcoming Events playbook, to help planners create more engaging experiences. Looking Ahead Frank is excited about Hilton's rapid expansion, with over 800 new hotels added in 2024 and 500,000 rooms in the pipeline. Next year, they will celebrate significant openings, including the iconic Waldorf Astoria New York and new Waldorf locations in Sydney and Tokyo.  Bio: Frank Passanante Senior Vice President, Global Head of Sales and HRCC, Hilton Frank Passanante sets the B2B strategy for Hilton through all selling channels. He’s passionate about forging strong customer partnerships that drive mutual success, building winning sales teams through intentionally developing a coaching culture, and quickly adapting strategies to meet the continually evolving nature of B2B sales. In his current role as Senior Vice President, Global Head of Sales, and HRCC, Frank collaborates closely with commercial leaders worldwide on coordinated global B2B strategies. He takes great pride in his team of purpose-led sales professionals, who consistently develop meaningful customer relationships and consult on solutions. He describes his team as caring, committed to their clients’ outcomes, and striving to be the best in the business.  Frank built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various on-property, regional, and corporate roles. Actively engaged in industry organizations across all travel segments, he has served on the Professional Convention Management Association Board of Directors, the U.S. Travel Association Meetings Mean Business Coalition, and the Events Industry Council APEX Business Recovery Task Force. Currently, he is engaged with the US Travel Association Group Travel Network and the GBTA Allied Leadership Committee. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter   Listen to The Business of Meetings podcast Connect with Frank Passanante On LinkedIn Hilton Trends Report 2025 – The Vacation Maximized 2025 Hilton Trends Report – Special Section: The Meetings Maximizer – The Next Generation of Meetings & Events Books mentioned: Be My Guest by Conrad Hilton Selling with Noble Purpose by Lisa McLeod The Ideal Team Player by Patrick Lencioni The Advantage by Patrick Lencioni The Five Dysfunctions of a Team by Patrick Lencioni The Medici Effect by Frans Johansson Kitchen Confidential by Anthony Bourdain      
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Mar 18, 2025 • 8min

262: The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg

The Business of Meetings – Episode 262 - The Power of Boundaries: Managing Teams and Clients Effectively with Eric Rozenberg Today, Eric shares his insights on setting boundaries with clients and within teams.   In this episode, he highlights examples of how boundaries impact business interactions, leadership, and workplace culture. Setting Boundaries with Clients Establishing boundaries with clients ensures professionalism and prevents burnout. Eric shares an example of a coaching client who declined a weekend meeting request from a prospect, reinforcing her limits. A more flexible approach could involve making an exception but ensuring it should not become the norm. Recognizing when a client repeatedly disregards boundaries is crucial, as it may signal a lack of respect for professional and personal time. Ultimately, business owners must define their availability based on their values and long-term goals. Work-Life Integration Over Balance Business owners must establish boundaries that create a sustainable work environment aligned with their values. Eric believes in work-life integration rather than strict balance. He suggests time-blocking to manage personal and professional commitments.  Setting Boundaries with a Team A strong company culture relies on clear expectations. Eric avoids evening and weekend calls and uses send later for emails to prevent after-hours disruptions. However, in true business emergencies, exceptions may be necessary. Generational Shifts in Work Expectations Workplace priorities have evolved. Eric recalls interviewing a trainee who asked about work-life balance, something older generations never considered and previous generations hesitated to address. Today, professionals expect clear boundaries and value companies that respect them.  Emergency Situations: When Boundaries Shift Boundaries should be clear, but they must be adaptable when necessary. Eric avoids interrupting personal time. However, urgent situations require flexibility.  Final Thoughts Setting and maintaining boundaries is crucial for long-term business success. Entrepreneurs must align their boundaries with business values to ensure professional growth and personal well-being, as limits foster respect and set the foundation for a sustainable and effective work environment. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website
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Mar 11, 2025 • 36min

261: Building Club Ichi: The Journey, The Growth & The Partnership with Liz Lathan & Nicole Osibodu

Today, we are excited to welcome two of the most influential and high-energy leaders in the meetings and events industry. The dynamic duo, Liz Lathan and Nicole Osibodu are founders of Club Ichi. Individually, they are powerful, and together, they are dominating the market! Stay tuned as we explore their journey, the vision behind Club Ichi, and the incredible work they are doing to shape the future of our industry! Reinventing the Event Industry Liz and Nicole built their careers in experiential marketing, but they were not satisfied with how the industry operated. They saw a need for more community, innovation, and fresh ideas, and instead of waiting for change, they created it themselves. Through bold projects like Secret Family Reunion and Club Ichi, they are reshaping how event professionals connect, learn, and grow. The Journey to Club Ichi Their journey started with Secret Family Reunion in 2019, an experimental networking event where attendees signed up without knowing the destination. The inaugural trip to Tuscany was successful, proving that people craved immersive, meaningful connections beyond standard industry gatherings. By 2026, they plan to host one final edition to push the concept further. Realizing that the industry needed more than just one-off events, they launched Club Ichi in 2023. The goal was to create a thriving, engaged community of B2B event marketers. It began with a 12-hour digital marathon featuring 75 rapid-fire speakers designed to be high-energy and engaging. The event resonated, and Club Ichi quickly grew into a membership-based platform with thousands of subscribers. Building a Sustainable Business Initially, Liz and Nicole worked as consultants, taking on projects and advising clients. But they knew they needed a more structured, scalable business model. So, with the help of a business coach and tax strategist, they refined their focus, making Club Ichi their primary offering. Instead of chasing one-off projects, they built a long-term vision that serves their members and the broader industry. Evolving Club Ichi Club Ichi is evolving into a media-meets-community platform. Liz and Nicole have big plans, including an industry magazine and a reality show that provides a behind-the-scenes look at global events. They aim to create a sustainable, self-funded business that keeps the event industry fresh, innovative, and connected. Innovating and Supporting the Event Industry Liz and Nicole are actively pushing the boundaries of what is possible within the event industry. Through Club Ichi, they have created a dynamic space where B2B event marketers can connect, collaborate, and learn from each other. Their approach is not just about creating events but fostering an ongoing community of professionals who can rely on each other year-round. Beyond that, they aim to provide deeper insights into the industry with plans for a magazine specifically for insiders, featuring in-depth reports and analysis similar to Fast Company or Wired. They are also working on a reality show that will give event professionals a unique lens to see destinations and events, combining the fun of a travel show with event industry insights.  The Future of Club Ichi Next year, they hope to grow Club Ichi to 1,000 premium members, expand their team, and build a profitable, long-term business. Their vision is clear: they want to make the event industry even smarter, more creative, and more connected. Liz and Nicole are not just building a business- they are reshaping the industry! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Liz Lathan and Nicole Osibodu Liz Lathan on LinkedIn  Nicole Osibodu on LinkedIn Club Ichi  
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Mar 4, 2025 • 16min

260: Elevating Engagement: Turning Events into Transformational Journeys with Eric Rozenberg

Would you like to know how to create a truly unforgettable business experience? Today, Eric explores the power of engagement and explains how to design unique experiences, sharing insights from an inspiring conference and an example of a past touchpoint that left a lasting impact.  Stay tuned for valuable strategies to enhance your engagement and create unforgettable experiences. Focusing on What Never Changes Jeff Bezos focuses on what remains constant because Amazon customers always want lower prices and faster delivery. Applying that to the meetings and events industry, Eric identifies two unchanging factors- the need for in-person gatherings, as nothing replaces human connection, and the demand for unique experiences, as people constantly seek unforgettable one-of-a-kind moments. Examples of Unique Experiences Eric has organized events in over 50 countries, creating exceptional experiences that people will never forget. A standout example is the 1998 FIFA World Cup, where he ensured his clients had premium tickets, even amid the chaos of ticket fraud. The highlight was a Three Tenors concert under the Eiffel Tower. Another remarkable event he designed was a unique dining experience across multiple hotel locations. Insights from the MMT Mastermind Conference Eric recently attended his favorite annual conference, the MMT Mastermind Talk, founded by Jason Gaignard. This event is exceptional due to its year-round engagement, ensuring attendees stay connected beyond the conference. Personalized seating based on in-depth intake forms fosters meaningful conversations, while a carefully curated agenda balances inspiring keynotes with interactive sessions. The conference also offers abundant networking opportunities, leaving participants feeling deeply connected, motivated, and eager to return year after year. Key Takeaways for Business Owners Eric highlights the importance of being intentional about designing engagement. By curating thoughtful touchpoints and creating exclusive experiences, businesses can forge deep connections and ensure long-term success. He encourages business owners to break free from the cycle of short-term projects and focus on building sustainable, thriving enterprises. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

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