The Business of Meetings 260: Elevating Engagement: Turning Events into Transformational Journeys with Eric Rozenberg
Would you like to know how to create a truly unforgettable business experience?
Today, Eric explores the power of engagement and explains how to design unique experiences, sharing insights from an inspiring conference and an example of a past touchpoint that left a lasting impact.
Stay tuned for valuable strategies to enhance your engagement and create unforgettable experiences.
Focusing on What Never Changes
Jeff Bezos focuses on what remains constant because Amazon customers always want lower prices and faster delivery. Applying that to the meetings and events industry, Eric identifies two unchanging factors- the need for in-person gatherings, as nothing replaces human connection, and the demand for unique experiences, as people constantly seek unforgettable one-of-a-kind moments.
Examples of Unique Experiences
Eric has organized events in over 50 countries, creating exceptional experiences that people will never forget. A standout example is the 1998 FIFA World Cup, where he ensured his clients had premium tickets, even amid the chaos of ticket fraud. The highlight was a Three Tenors concert under the Eiffel Tower. Another remarkable event he designed was a unique dining experience across multiple hotel locations.
Insights from the MMT Mastermind Conference
Eric recently attended his favorite annual conference, the MMT Mastermind Talk, founded by Jason Gaignard. This event is exceptional due to its year-round engagement, ensuring attendees stay connected beyond the conference. Personalized seating based on in-depth intake forms fosters meaningful conversations, while a carefully curated agenda balances inspiring keynotes with interactive sessions. The conference also offers abundant networking opportunities, leaving participants feeling deeply connected, motivated, and eager to return year after year.
Key Takeaways for Business Owners
Eric highlights the importance of being intentional about designing engagement. By curating thoughtful touchpoints and creating exclusive experiences, businesses can forge deep connections and ensure long-term success. He encourages business owners to break free from the cycle of short-term projects and focus on building sustainable, thriving enterprises.
Connect with Eric Rozenberg
On LinkedIn