AI-Driven Marketer: Master Practical AI Marketing Skills

In this milestone episode of AI-Driven Marketer, Dan Sanchez reflects on a year of hosting the podcast and reaching 1,000  subscribers. Dan shares his journey of discovering the potential of AI in marketing, the challenges of finding a niche, and his unique "30-30-30 Plan" for mastering a new topic. He also discusses his recent pivot to joining Social Media Examiner as a Senior AI Marketing Strategist, what this means for the future of the podcast, and the exciting developments in store for 2025.Mentioned Resources: AI Explored Podcast Episode with Danchez: https://www.youtube.com/watch?v=luyVQyj6ohMEpisode Timestamps: 00:00 - 02:00: Welcome and celebrating 1 year of the podcast. 02:01 - 06:00: Reflections on the growth of AI-Driven Marketer and finding a niche. 06:01 - 14:30: Introduction to the 30-30-30 Plan and how it helps marketers establish expertise. 14:31 - 20:00: Why video podcasting is the most effective content channel. 20:01 - 28:00: Learning in the light: The benefits of public transparency in expertise-building. 28:01 - 35:30: Dan’s transition to Social Media Examiner and his new role. 35:31 - 42:00: Future plans for the AI-Driven Marketer and what’s next in 2025.

In this ai marketing podcast, Dan Sanchez teams up with cohost Travis Sanchez to dive into the current opportunities for marketers to leverage AI, comparing it to the formative days of social media. They discuss the novelty of AI as a low-hanging fruit for marketers, share creative content ideas like humorous or emotional music videos, and highlight the importance of early adoption. The episode also touches on the delicate balance between generalists and specialists in the age of AI, and previews exciting advancements in AI tools from OpenAI. Listen to this engaging episode to understand the evolving landscape of AI in marketing and get inspired with innovative strategies for your brand.Timestamps:03:48 Occasionally use AI for various casual inquiries.08:37 Developing strategic marketing insights with monthly subscription.10:03 Staged for buzz, costly to release professionally.12:57 Improved integration between models and canvas access.17:46 Inspired by Enneagram songs' emotional impact.19:18 Create music easily; tools enable limitless creativity.24:42 Execution trumps knowledge; AI empowers generalists.27:50 Unclear AI skills poll on LinkedIn perceptions.30:07 Cool creations result from independent experimentation, not courses.32:10 Uncertain growth, AI music creativity highlighted.37:00 Create songs with animals; explore humorous angles.

In this AI marketing podcast episode, Dan Sanchez shares how he used AI to create a full music album as an experiment in creativity and marketing potential. He delves into the step-by-step process, from generating lyrics with AI to producing music using tools like Suno and Runway ML. This hands-on case study serves as a blueprint for how marketers can incorporate AI-generated music into their strategies, from jingles to engaging social media content. Whether you’re a creative marketer or just curious about AI’s possibilities, this episode will inspire you to think differently about AI in marketing.Resources mentioned: Psalter Album on YouTube: https://www.youtube.com/watch?v=1gP5j_BYNUk&list=PLN0y_b-bqn-io3rlQJjZ_NtIh-xrlsERZ AI Music Tool: https://suno.com AI Video Tool: https://runwayml.com/ Newsletter: https://aidrivenmarketer.com/Episode Timestamps• 00:00 - 03:10: Introduction – Hitting buyer emotions and the power of AI in creativity.• 03:11 - 09:45: Case Study Overview – Creating the Psalter Workout Music album.• 09:46 - 15:30: The AI Process – Tools like Suno and Runway ML in action.• 15:31 - 20:15: Overcoming Challenges – Tips for generating quality AI music and refining prompts.• 20:16 - 24:00: Designing Album Art – From medieval inspiration to AI animations.• 24:01 - 29:20: Publishing and Presentation – Making the album accessible and visually appealing.• 29:21 - 33:55: Marketing Applications – AI-generated music as a marketing tool.• 33:56 - 37:42: Future Potential – How marketers can lead with AI creativity.• 37:43 - 39:00: Conclusion – Key takeaways and a call to action for marketers.

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape.Subscribe to the AI-Driven Marketer Newsletter at https://aidrivenmarketer.com/Resources Mentioned: Viral Rap Tweet: https://x.com/kyleshannon/status/1859462298944819576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1859462298944819576%7Ctwgr%5Eb9d51b41820d4a49adb9e71a6e7be2770af2d3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FAlex-Hormozi-Quote-143c946be26d80c08887ca422b4ec201%3Fpvs%3D3Timestamps:00:00 Helping marketers navigate AI: agents, ads, music.03:26 AI's novelty boosts marketing reach and headlines.07:20 "Agents are intelligent automation, not independent."12:41 Create AI character Glitch for fun brand engagement.15:31 Training limits delay ChatGPT 5 release speculation.18:36 Few companies use social media effectively.21:52 CEO-driven marketing decisions often waste money.23:34 Businesses adopting AI, but practical impact unproven.27:07 AI will impact life significantly, unlike social media.32:07 Comparing writing tools: GPT versus Claude reactions.34:04 AI music: fun, catchy, improved marketing potential.

In this AI marketing podcast episode, Dan Sanchez explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan’s methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy.Timestamps: 00:00 – 03:33: Introduction to the evolving SEO landscape. 03:34 – 07:42: Key insights from Rand Fishkin’s cross-platform search data. 07:43 – 12:10: Dan’s personal journey into SEO success and lessons learned. 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content. 18:47 – 25:18: AI Content: Experimenting with automated content creation tools. 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with “The 3 Rs” (Roundups, Reviews, Rankings). 31:37 – 33:53: Practical steps to leverage AI for SEO success. 33:54 – End: Outro and final thoughts on the future of SEO.

In this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity.Get the AI CoachCustomGPT: To unlock your team’s AI potential, subscribe to Dan’s newsletter at aidrivenmarketer.com/aicoach and get immediate access to the AI Coach tool.Key Timestamps: 00:00 - Introduction: Why AI is the key to transforming a small team into a powerhouse. 00:20 - Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity. 01:06 - Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment. 02:44 - Step 1: Casting a Vision: How to communicate AI’s benefits and address team members’ fears. 03:51 - Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI. 05:37 - Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter. 07:11 - Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles. 09:32 - Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks.

In this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT’s new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you’re a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit.The Personal Prompt:I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time.Separate the HYPE From The HelpSubscribe to the newsletter to get the AI news that matters for marketers: https://news.aidrivenmarketer.com/Episode Timestamps:• 00:00 – Introduction to the episode and today’s focus on a game-changing ChatGPT prompt.• 00:14 – Why this single prompt can 10x your productivity with ChatGPT.• 00:40 – Overview of the prompt that helps ChatGPT learn about you holistically.• 01:12 – The importance of memory in ChatGPT and how it works.• 02:18 – Step-by-step: Implementing the prompt for customized support.• 03:53 – Benefits: How a personalized ChatGPT can streamline marketing and life tasks.• 05:47 – Real-world examples: AI asking about work habits, values, and family.• 07:35 – Practical tips for interacting with ChatGPT to make the most of memory.• 08:25 – How to optimize memory and make ChatGPT your long-term AI assistant.• 09:57 – How to find and manage your ChatGPT memories effectively.• 12:14 – Closing thoughts on empowering your marketing with AI-driven insights.Love these show notes? Check out how The AI-Driven Marketer makes the most of AI tools to transform marketing workflows at https://aidrivenmarketer.com/toolkit

In this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.Resources Mentioned: Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462Timestamps: 00:00 ChatGPT now allows searching your conversation history. 06:00 X excels in live content interaction; unique advantage. 06:56 Fast, ad-free with accurate info but flawed. 10:18 AI surpasses Google through hyper-personalized experience. 15:37 Perceived value depends on frequency of mentions. 18:41 SEO will evolve into AI priming term. 20:11 Create posts ecosystem; optimize for AI-driven searches. 23:50 AI-driven answers preferred over traditional search results. 26:41 Half use AI over Google; real estate event. 31:09 Google's main concern: evolving revenue strategy sustainability. 33:54 Search changes impacting SEO and Google Ads.

In this AI marketing podcast episode, Dan Sanchez takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a robust plan for the coming year.  Timestamps: 00:00 – Welcome and Episode Introduction 01:05 – The Power of Using AI for Strategic Thinking, Not Just Tactics 02:30 – Overview of SWOT Analysis in Business 04:20 – How ChatGPT Can Perform SWOT Analysis and Strategic Planning 06:15 – Steps to Prepare ChatGPT with Context for SWOT 08:05 – Practical Prompt Example to Train ChatGPT on Your Business Needs 09:50 – Customizing AI Insights for Trim Healthy Mama’s SWOT Analysis 11:35 – Adjusting AI Results for Real-World Applicability in Marketing 13:00 – Transforming SWOT Insights into a Strategic Action Plan 14:20 – Final Thoughts: Embracing AI to Think Smarter in Marketing

In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.Timestamps:00:00 Apple Intelligence launched with upgraded Siri, AI tools.04:45 Apple updates aren't crucial for marketers' workflows.08:31 True agents require more AI autonomy.11:42 AI's potential and challenges explored optimistically.15:39 Illustrator simplifies creating ads in different sizes.16:14 Marketers will become graphic designers using tools.22:03 Considering returning to improved, versatile AI tool.25:55 Assistant automates tasks via desktop terminal access.28:39 Compile Facebook testimonials, seek permission to share.29:53 AI executes ideas with detailed instructions efficiently.32:56 LinkedIn crawling: potential guest outreach tool.39:21 SEO strategies need adaptation due to ChatGPT.41:57 AI pushes organic search results down significantly.45:08 SEO impacts AI as reference-dependent training.48:57 Text analysis better suited than data crunching.51:04 ChatGPT helps troubleshoot Apple device issues.54:04 AI advice good; try cautiously, own risk.