This is Product Management

Lydia Timlin-Broussard, Senior Strategic Designer at BCG Digital Ventures, shares how ethnographic research can be used in the product development process to empathize with consumers, gain insight into their behaviors, and build better products. Get the latest updates from the show at www.thisisproductmanagement.com.

Susan Lindner, founder and CEO of Emerging Media, brings her expertise in storytelling to the forefront. She discusses the transformative power of narratives in business growth and product development. From her journey in public health to tech, she underscores how effective storytelling can influence perceptions and drive adoption. Lindner also highlights the importance of customer-centric narratives and aligning core values to create compelling messages. Finally, she shares insights on engaging employees as brand ambassadors to foster innovation.

Ross Mitchell, co-founder of WHOA, dives into the vital role of customer-centric research in brand and product design. He shares how ethnographic insights can shape effective strategies, particularly in industries like pharmaceuticals. Ross discusses the challenges of navigating stakeholder needs while balancing engineering demands in product development. He highlights the importance of lean approaches and questioning assumptions to truly understand customer requirements, ultimately leading to innovative solutions.

As technology reshapes entire industries and consumer expectations evolve, companies must adapt to modern trends and find new ways to build and sustain innovative businesses. What are some common and effective innovation strategies that organizations should consider? Get the latest updates from the show at www.thisisproductmanagement.com.

Many authors, educators, founders, and executives have come on This is Product Management to reflect on their leadership successes and failures. From their perspectives, what makes for an impactful leader and what fundamental skills should aspiring leaders practice to take their careers to the next level? Get the latest updates from the show at www.thisisproductmanagement.com.

Over the years, This is Product Management guests have shared the methodologies and tools they use to gain customer insights and conduct research throughout the product development process. This episode covers the best market research lessons from leaders at Gen2 Advisors, GreenBook, AARP, Cambia, and Humana. Get the latest updates from the show at www.thisisproductmanagement.com.

Anuraag Verma, Global Head of Strategic Transformation at Alpha, shares how large organizations can use experimentation principles to de-risk decisions, test critical assumptions, and get innovation to stick -- and scale. Get the latest updates from the show at www.thisisproductmanagement.com.

Adam Judelson, VP of Product at Deloitte Consulting, and Chris Kluesener, Director of Strategic Partnerships at Alpha, discuss how to build a product startup within a global management consulting firm, and how that fits into the context of the massive transformation taking place in professional services today. Get the latest updates from the show at www.thisisproductmanagement.com.

Sherry Zhang, founder and CEO of GenoPalate, joined us live from Fall Experiment in Milwaukee to discuss the future of health tech and healthy eating, including how product management and genetic data come together to bring personalized nutrition and better health outcomes to consumers. Get the latest updates from the show at www.thisisproductmanagement.com.

Taso Du Val, CEO of Toptal, discusses how remote work improves employee retention, leads to more productive teams, and allows companies to draw from a larger talent pool. Get the latest updates from the show at www.thisisproductmanagement.com.