226 Successful Storytelling is Product Management

Susan Lindner, founder and CEO of Emerging Media, brings her expertise in storytelling to the forefront. She discusses the transformative power of narratives in business growth and product development. From her journey in public health to tech, she underscores how effective storytelling can influence perceptions and drive adoption. Lindner also highlights the importance of customer-centric narratives and aligning core values to create compelling messages. Finally, she shares insights on engaging employees as brand ambassadors to foster innovation.