The Sound Off Studios are being renovated this week, so I took unloading some house keeping. Namely, I answer questions that I get asked a lot about podcasting. Can I make money podcasting? Should I do a podcast? How long should a podcast be? Also, I play two never before heard stories from two of our most popular episodes. Charles Adler recounts the story of how he almost became Terry Dimonte’s co-host at Whom in the late 80’s. And Broadway Bill Lee reminds radio never to give the listener programming that they don’t expect. Seems simple right? But yet it happened. The show is brought to you by Promosuite. Please visit their site and go paperless. http://www.promosuite.com/mattcundill I also promised you a lot of podcast information. That has been posted on the show blog for this episode here. http://bit.ly/2z7RskP Evan’s Voiceover site: http://www.evanvoiceovers.com Amanda’s New Website: http://www.amandaloganVO.com The Audience surveys is here http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard Another voice you heard was my partner’s, Avery Rich. She doesn’t do voiceover but has a really cool website and blog. http://www.averyrich.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sheri Lynch bought her own show. Yes, I know that sounds really weird considering that her name is in the Marquee, but she essentially got tired of trying to manoeuvre her branding through radio station filters, that she take ownership of the whole thing. In this episode, Sheri will share the reasons why you might want to start down a similar road; or at the very least understand just what digital properties you own, and which one belong to your employer. The Bob and Sheri show is headquartered at the studios of WLNK 107.9 in Charlotte, and airs on great radio stations across the United States listed here - http://www.bobandsheri.com/where-listen Links to the thing I referred to in this show: The Bob & Sheri Homepage - http://bobandsheri.com Bob & Sheri Podcast - http://www.bobandsheri.com/bob-sheri-podcast Bob & Sheri's Oddcast - http://www.bobandsheri.com/oddcast Other podcasts I mentioned: Gregr from 107.7 The End in Seattle - http://www.1077theend.com/podcast/our-dumb-podcast Mike Carruthers - Something you Should Know - http://www.somethingyoushouldknow.net/ Sponsored by NLogic - http://bit.ly/2oLHQmQ. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the NFL announced they had a partnership with a British company to carry what was NFL Sunday Ticket via streaming, major alarm bells sounded in my head. Not one to rebuff change, I welcomed our UK overlords and their streaming television idea because frankly - what choice did I have. After 5 weeks of Canadians paying for a service that often doesn't work, I reach out to Sean Meade, owner of the @DAZNSucks Twitter account, and defacto leader in our quest to bring NFL Sunday Ticket back to cable. So far, two cable companies have struck deals. After 5 weeks of NFL action, Canadians are wondering how they are going to cope with this for the next 5 years; while I try to answer the obvious question: How does this even happen? This episode is powered by Promosuite - check them out here. http://www.promosuite.com/soundoff Take our audience survey. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Donna Halper is an associate professor of media at Lesley University. She is also in the process of leading an incredible life in radio as a music director, later as a consultant, and now as a professor of media. She is largely credited for breaking new bands including Rush when she was the music director of WMMS in Cleveland. We spent our time reconnecting as I had e-mailed her back in the 90’s to discuss radio. Our conversation dove-tailed to religion and ironically, I had no idea about the vital role she played in propelling the career of my favourite band, Rush. It wasn’t until 1999 when I finally made the connection. This week, I decided that it was time to meet her for the first time and talk about some of the subjects that have been at the center of my life… religion, radio and Rush.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Hunter from Sonic 102.9 in Edmonton is in the hot seat this week. Apart from a brief stint in Kelowna, she has been in Edmonton her whole life and knows the city well. We talk about everything from how to tackle the social media beast, to what makes a post go viral, and, of course, Connor McDavid and the Connor McPortrait. This episode is brought to you by Promosuite, who has been proudly shredding paper for over 25 years. Tackle the pile of paper on your desk by visiting http://promosuite.com/soundoff Production imaging is provided by Core Image Studios http://www.jd2.ca/ Voiceover by Amanda Logan. http://www.amandalogan.ca/voicework/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jason Barrett from Barrett Sports Media joins us after a tumultuous summer that saw Sports and Politics further collide. There were also a number of sports personalities making the news for all the wrong reasons, and ESPN found itself at the center of most national headlines for layoffs or damage control. With the new NFL season upon us, there is no better time to reach out to Jason Barrett to get us ready for the upcoming fall sports season. We spoke about the changes in NFL Sundays with the additional of Tony Romo, and the subtraction of Chris Berman. As well we try to make sense of the NFL's decision to sell all the Sunday Ticket and Gamepass Canadian rights to a digital company in England. aka. The DAZN Debacle. Please follow Jason @sportsradiopd on Twitter; his podcast on itunes here - https://itunes.apple.com/us/podcast/barrett-sports-media-podcast/id1203576506?mt=2 The podcast is brought to you by Nlogic - http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 If your radio station is in need of talent coaching or programming strategies, contact me at 1-204-414-5541. Production imaging is provided by Core Image Studios http://www.jd2.ca/ Voiceover by Amanda Logan. http://www.amandalogan.ca/voicework/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sometime around 2007, it became about websites and monetizing them. The company I was working for started to remove the digital parts our station was using. The preverbal shit hit the fan and I knew that the people in charge didn’t have a clue on how to use digital to monetize the future. Sadly, the problem persists to this day where there are people in charge who don’t have a digital strategy. Their stations were probably down in revenue from year to year; bolstering their profit margin with some cleaver cost-cutting that masks the problem. In the years after, I was honoured to work with the team at Socast to strengthen our brands via social media, website and the host of other tools. I found that brothers, Elliot and Sandy, along with others that I worked with including Eric Eisen and Sanford Lui, were excited about those who were in radio. In this week’s episode, I speak with Socast CEO Elliott Hurst about why his company LOVES radio and how your station needs to shift into the digital world. If your station is interested in getting a digital strategy, contact Elliott at 1-416-635-6678. Or email elliott@socastdigital.com This episode is powered by Promosuite - check them out here. http://www.promosuite.com/soundoff Take our audience survey. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jamie Watson is more than a station voice. He works with imaging producers, program directors, and morning shows. He started writing and voicing commercials, and parlayed those talents into becoming a leading voice for radio imaging, commercials and cartoons. In this episode, Jamie tells us about the writing and voicing process, and the importance of creating a promo that isn't going to waste the listeners time. I had the joy of working with Jamie for a number of years and over that time, I quickly learned the value of writing strong promos. This episode is brought to you by Promosuite Next! http://www.promosuitenext.com/soundoff To contact Jamie to be apart of your radio station - https://www.jamiewatsonvoice.com/ Take our audience survey. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Sutton worked with me in 2013 and 2014. On my trip home from Podcast Movement, we went to lunch.... and made a podcast at the same time. Matt Sutton is the afternoon host at Z95 in Vancouver. I got off the play just before 11am and we went to hit the Wicklow Pub where I pulled out my recorder and announced we were going to be doing a podcast. He didn't think it was for real. It was. We spent our time talking about the positives, perils and pitfalls of both broadcast and podcast. The podcast is sponsored by Promosuite. http://www.promosuite.com/soundoff Feel free to take our survey - http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wander the halls of Podcast Movement 2017 in Anaheim. I provide a few takeaways of things I have learned so far, plus catch up with some of the notables who have been on our podcast before, or are starting a new podcast shortly. I was speaking on a panel this year at the Jacob's Media sponsored, "Broadcaster Meet Podcaster" event. Radio had it's biggest turnout so far, and by all accounts are slowly find a place for podcast in the radio radio toolbox. Some of the people you will meet in this episode include: Perry Michael Simon from AllAccess.com - his new podcast is on Apple Podcasts and located here. https://itunes.apple.com/ca/podcast/the-evening-bulletin-with-perry-michael-simon/id1274500557?mt=2 Amber DelaGarza is the host of Productivity Straight Talk. Her new podcast is here. https://itunes.apple.com/us/podcast/productivity-straight-talk-how-to-improve-personal/id1239598006?mt=2 (By the way, that's Matt Cundill providing the voiceover) And Jessica Rhodes is one of the host's of Podcast Producers along with Corey Coates from Podfly, and she is the owner in http://interviewconnections.com - Jessica updates us on her progress since she appeared on Episode 6. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.