James Cridland is a radio futurologist. He will tell you he got that name because he printed it on his business cards, but he does possess a keen eye to where radio is headed. He is the man behind Podnews, a daily e-news letter and companion 2 minute podcast delivered daily. He also heads up the Next Radio Conference which will be taking place in London on September 17. In this episode, James and I talked about the accelerated pace the podcast industry is moving at, Google's impact getting into the space, and how much is radio's future is tied to podcast. We also did a little podcast marketing 101, discussing some best (current) practices and what's it going to take for podcasting to be on level footing with radio.

You know - the kind of thing that you would expect to hear from a radio futurologist on a podcast like this.

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Next Radio Conference Information

And the recent article James penned about Understanding Podcast Ratings. https://podnews.net/article/understanding-podcast-statistics

There's more about this episode on our show page!

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