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The Sound Off Podcast

Latest episodes

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Apr 29, 2020 • 34min

Sheryl Worsley: KSL Radio, Hit Podcasts, and Post-Pandemic Broadcasting

This week, Sheryl Worsley from KSL Radio in Salt Lake City. While being a news director for around 20 years, she shifted in 2015 to audio and audience development in the Bonneville cluster's digital space. Sheryl and her team saw the value in podcast when a news series they were putting together was better suited for podcast than radio. Thus the hit podcast COLD— a true crime series covering the case of Susan Powell, was picked up by podcast powerhouse Wondery and soared up the podcast chart rankings. The podcast series covers every aspect of the case, every detail, every piece of evidence.In this episode, we spoke about the nature of working on a hit podcast like COLD, the early plans, the numbers, and what's next. Also, COVID-19’s impact on listenership on both podcast and radio. Finally, we wondered what the radio workplace is going to look like post-pandemic.Sheryl also tipped shared that KSL is working on some new podcasts - keep this page bookmarked to see their latest. Two podcasts of note that the station produces that are thriving in this COVID-19 era include Corona Virus Q&A andAnd hey Canada - This podcast is one we love. Because. Hockey. Jay Stevens has the Utah Puck Report. There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 22, 2020 • 37min

A Mass Shooting During A Pandemic

This episode is a little different. Over the weekend, a 22 people lost their lives in a mass murder spree that covered 100 kilometers in Nova Scotia. Monday morning, Q104 in Halifax and a number of Stingray radio stations came together to pivot programming towards the hearts of their listeners. To understand what it takes to make those changes, you need to understand the people affected. Nova Scotia has had more than its fair share of disasters in the last century, and radio has been there to weather every storm and see its listeners through.This is what radio does best.In this episode, I shelve my original plan of talking about the 1,000,000th podcast to go into Apple Podcasts and react to the great radio I listened to on Monday on Q104 in Halifax, and 89.3 K-Rock in Kentville. We explore how connected Maritimers are to one another, using myself as an example having lived there for 5 years. There are about 2 degrees of separation in every relationship - or at least it feels that way. We also speak with Q104 program director Trevor Wallworth spoke to me about how he and senior management at Stingray, Steve Parsons and Steve Jones formulated a plan to get the Maritimers healing. Also Darrin Harvey who appeared on this podcast episode recently, shared parts of his show from Monday too.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 14, 2020 • 38min

Steve Reynolds: Coaching Through Crisis

There I was flipping through Facebook and seeing Steve Reynolds comment about hearing something he felt was out of place on the radio in the era of COVID-19. This is not to be confused with the non-COVID comments about Sirius Yacht Rock playing a lot of crappy B-Sides on their channel. (He's right. No one wants to hear B-Grade Little River Band song. Ever. With so many radio people and radio shows in flux Steve is good person to bring on right now to talk about our new surroundings.We also got into some great discussions on the role of social media and how important it is "go live" more than ever. Also this might be a time to adjust your personal brand rather than doubling down on the emotions that may not matter to many people right now. And what happens when the two or three person morning show starts to struggle with the "at home" dynamics that have been put upon them?FREE! Inside this podcast Steve offers up a free promo idea for your radio station. It's like a prize in the Cracker Jacks box!Bonus material:Steve made mention of a great bit from Hawkeye & Katelyn at KSCS in Dallas featuring Sam Hunt and his wife buying a bidet. Also Steve said he was feeling the "weight" from staying home. Here's a podcast episode you might want to check out if you're feeling heavy. Lianne Laing and Eliza Kingsford talk about managing your Quarint-eating.Finally, if you have any drink recipes for Steve, please e-mail him. He is not a cocktail kinda guy generally, but he has the time to see what all the fuss is about. Personally, I think a caesar is a good drink before a carnivorous meal. All the ingredients on the page are fair game - My favourite magical ingredient is HP Sauce.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 7, 2020 • 27min

Kipper McGee: Brandwith on Demand

It's no wonder that Kipper McGee wound up in radio have grown up in between two great radio markets in Milwaukee and Chicago. He's a broadcast consultant, author and host of the Brandwidth on Demand podcast alongside David Martin. The show has been in production for as long as this show has, and it has an A list of broadcasters appearing for what turns out to be, "not your average quarter hour".In this episode, Kipper and I spoke about his years in places I have never been to. Des Moines, San Diego, and Orlando which I just recently went to for the first time. Asking innocuous questions about those places gave me some insight into the radio that was made. You won't be able to see Kipper in his usual places this summer because like the rest of us - he's at home. But you can connect with the podcast.I was a guest on the podcast back in August of 2018.... (Where does the time go?)There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 31, 2020 • 26min

Sunni Puric: From War Torn to Washington

Sunni Puric works weekdays apart of the Joe Clair Morning Show on Rhythmic/CHR radio WGPC 95.5FM. Her journey to radio is unlike any other. This marks the first time I have asked what it was like spending your teenage years in a refugee camp in Bosnia. While the world saw a picturesque Yugoslavia during the 1984 Sarajevo Winter Olympics, it was 12 years later that th country fell into civil war. Sunni was open about sharing her times in the camp, and about her family's pathway to America.In this episode, we spoke about moving from Bosnia to Hamtramck, Michigan where she caught the radio bug listening to WJLB in Detroit. learned English watching Mama's Family, and found her way into WJLB as an intern at the age of 18. Sunni moved to Miami to work at Power 96, then went to New York before landing in the midday spot at WGPC and then on to the morning show with Joe Clair and Guy Lambert. Sunni also does a weekly hit with Fox 5, and is great Twitter and Instagram follow.The Washington Post wrote a very extensive piece on Sunni back in 2014.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 24, 2020 • 27min

Susie Erjavec Parker: Content Creation in Social Isolation

Susie Erjavec Parker knows lots about social media, blogs, communication strategy and working from home. At one point she had 3 children under 5 years old in the house while juggling clients, and appointments and everything else that comes with running a business. With so many people working from home for the first time in radio, I though it would be a good time to bring Susie on to talk about working from home now - and planning a marketing strategy as it pertains to your recovery strategy. Her company, Sparker Strategy Group has does media and marketing planning, and she says there is no better time for radio than right now.In this episode, we also talked about a lot of the social media changes that have occurred over the last week. There are more people going live on Facebook and Instagram than ever before. For example at 3pm Eastern, Noon Pacific, my Instagram lit up with 5 live conversations from Bachelor and Bachelorette cast-offs that suddenly had a lot of free time on their hands. Susie has also been tracking social media behaviour and the whole internet appears to be going full throttle at 9pm Eastern.Susie also made mention of a post on her Winnipeg Mom Blog about scheduling recess using "Zoom" that her kids loved, along with their classmates. That blog post is here.Also totally useful are her full tips for working from home in the COVID-19 era in case you failed to take notes during this podcast.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 19, 2020 • 13min

Hey Radio, This is it.

It's been nearly 20 years since radio has had to shift into crisis mode. The Corona Virus or COVID-19 has arrived and broadcasters find themselves having to write rules, redo formats, get more information sourced, while dealing with staffs that have children coming home and everyone faced with the challenge of working from home. In this episode, I spoke about the importance of working from home, and get down to the nitty gritty of what it means to be a broadcaster during a pandemic.Here’s the article from Perry Michael Simon I was talking about.I also made made mention of the Jacobs Media one which is coming up on March 26, always an important survey because it really serves as radio's report card.The Infinite Dial Study was released March 19th by Edison Research. You can get a copy here.Also Coleman Insights has this very handy list of tips. ========There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 10, 2020 • 48min

Josie Dye: Bringing The Fun

Josie Dye is the morning host at Indie 88 in Toronto. The longtime 102.1 The Edge personality who also did hosting duties for Cosmo TV, and W Network took a chance on jumping to Indie 88. It has paid off well. You can hear it in Josie's voice. She is having more fun than ever at a station that has all the sounds and feels of any successful alternative radio station.In this episode, we spoke about her early days studying at Ryerson while working at Mix 99.9, which was at its peak with an 8 share. Rather than head out to a smaller market, Josie found her way to the Edge where she eventually found her way to middays; working for great programmers like Ross Winters and Dave Farough. We reminisce about those old knock 'em down and drag 'em out music meetings over adding a song to the playlist.We also spoke at great length about life at home, that time she fucked up the national anthem, and why she is so heavily involved in public speaking. There's additional stuff on the Episode Page Here. There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 3, 2020 • 43min

Dave Jackson: School of Podcasting

Dave Jackson is the Owner/Headmaster at the School of Podcasting and also a support specialist at Libsyn. He was there back in the early days of podcast and has helped thousands launch their podcasts with his talks, online tips and podcasts. Dave is a Hall of Famer and a regular contributor to Podcast Business Journal. In this episode we discussed some of the many stages of podcasting's evolution including its early days, the advent of iTunes, Serial, radio's entry into the podcast space, the gradual rise of listenership and the recent announcement on the creation of the Podcast Academy and the feathers that were ruffled in the process. We also dug into monetization and the value of video to podcasters.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 25, 2020 • 49min

Carlos Benevides: Jacked on Radio

Radio is a lot like the mob: "Just when you thought I was out, they pull me back in." Okay, that's an exaggeration but for Carlos Benevides, leaving 91.5 The Beat in Kitchener and transitioning to Conestaga College to teach radio just made sense. So does his new lunchtime show for the Jack radio stations "Jack Up the 80's". which can be heard in Halifax, Calgary, Smith Falls, London and Victoria. As we recorded this episode, Carlos had been a dad for one week and was settling in to life post morning radio.In this episode we riffed on working the overnight shifts in large markets, making the jump away from Toronto to Kitchener, and eventually pivoting from radio to teaching. Be sure to check the blog page for some great podcast recommendations that Carlos made.Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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