
The Sound Off Podcast
The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio. ⚡️mattcundill@getalby.com
Latest episodes

Jan 4, 2022 • 45min
284: Mary Anne Ivison: The Power of The Pivot
A few times a year, the radio grim reaper makes its rounds and kills off another round of talented people. Depending on the sociopathic behaviour of the company who executes the plan, it is described as "dislocation" or "restructuring". To those that are on the receiving end, it feels more like a mob-hit. Mary Anne Ivison was let go in February of 2021, and spent the rest of the year pivoting away from the profession that was her livelihood for 12 years.In this episode, you will hear how the Tilbury, Ontario native got her start in radio, listened to Dave and Chuck the Freak in Windsor and later WRIF across the river. Also how she wound up falling in love with Ottawa where she worked on Country radio at Rogers and Bell. We will also discuss what lies ahead in the world of voiceover and why she is doubling down on audio.Thanks to our sponsors!PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 25, 2021 • 40min
283: The Sixth Very Terry Christmas
Every year, Terry Dimonte and I get together for some Christmas cheer. This year we wound up talking a little more about podcasting as he and Ted Bird have recently launched their new show. Terry has recently moved to British Columbia with his wife Jessica and Terry recounts his first few weeks in the area battling torrential rains. As tradition has it, if there is a weather event, Terry will find it.We also made mention of voiceover professional and awesome cousin of mine, Geoff Allan who is the voice of their show.I hope you enjoy our annual conversation and from everyone here that works on the show, Taylor, Courtney, and Evan - Merry Christmas!And a Merry Christmas from the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 21, 2021 • 46min
282: Gillian Foote: Going Back to Hali
Last April. Gillian Foote returned to her home province of Nova Scotia after spending the better part of two decades in Edmonton at 100.3 The Bear. Along with her co-hosts Paul Brown an Yukon Jack, they were authors of some pretty amazing radio over the course of 13 years. Gillian has now relocated to Q104 in Halifax where she is writing the next stanza with BJ Wilson and Bobby Mac.In this episode, you will hear how Gillian was inspired by the late night airwaves featuring Andy Frost on Overnight on the Rock Radio Network, applied and got in to Kingstec (Now NSCC) where she was taught by Dave Bannerman., and how the Paul Brown show evolved and de-volved over the years. We also got into some of the challenges of radio life, raising a family and the decision to move home.Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 15, 2021 • 46min
281: Tom Bedell: Rocking the Atlantic
Tom Bedell is the afternoon drive host at Q104 in Halifax. His career started in the late 80's in Saint John, N.B at the legendary CFBC, and has been driving Metro Halifax home since 1998.In this episode, Tom recalls those early days in New Brunswick and his early stints in Woodstock, NB, Halifax and later on up in Kentville, Nova Scotia working at Annapolis Valley Radio. We recall fondly how the area and the station and the people at those stations shaped both our radio careers, We also get into the history of Q104 and its durability as one of North America's premiere rock stations.There are a few other episodes featuring Maritimers, all of whom were mentioned by Tom in the episode, including: Dave Bannerman, Darin Harvey, and JC Douglas.To listen to Tom's show in Canada, use the Radioplayer Canada app.There's always more on our episode page here.Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 1, 2021 • 42min
280: James Cridland: A Trip Through Podland
We loved having James Crildland on our show back in 2018 when we fussed about podcast discovery when there were a half million podcasts in the universe. There are now 2.5 million and we have so many more questions to ask.In this episode, I get a little help from my Podcast SuperFriends Jag in Detroit and Catherine O’Brien who are heavy consumers of James’ Podnews and Podland, the latter now into its second year. we discuss Apple v. Spotify, what Indie podcasters are still missing out on, and how North America radio is faring overall. We also get into the weeds on some ad tech stuff that should fascinate you, even if terms like “dynamic ad insertion” and AI make your eyes glaze over.You get a lot of junk email everyday, but this will not be one of them Subscribe to Podnews and get the latest on everything happening in the world of podcast. There's also a companion podcast available everywhere... I listen to it daily in a flash briefing via an Alexa Skill.We also discussed the first year of Podland, which is co-hosted by James and Sam Sethi. My thanks also to Jon Gay From Jag in Detroit Podcasts and Catherine O'Brien From Branch Out Programs for lending some questions to the episode. There's always more on our episode page here.Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 2021 • 47min
279: The Return of Matty Staudt
We had Matty Staudt back on the show in July of 2019, when he was heading up Jam Street Media after leaving iHeart as the head of podcasting. In that episode, we talked about his early podcast career, which dates back to Stitcher in 2008, how he produced the G. Gordon Liddy Show, and played the hits on great radio stations across America. Since then, he has been building some of the best branded podcasts out there for clients like Ford, Nissan, and MAC Cosmetics. And then came the news that Jam Street had been acquired by Amaze Media Labs. Cool! Matty is now the chief development officer at Amaze Media Labs, and we caught up with him to talk about our two favourite subjects…. podcast and broadcast. This show was recorded using Streamyard and there’s a video version for those who like to consume their podcasts that way.Check out some of the great stuff happening at Amaze Media Labs here. Also there is a video version of the show here. Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 17, 2021 • 1h 3min
278: Sharon Hyland: La Reine Du Rock
Around Montreal, mention the words "Queen of Rock" and that title goes to Sharon Hyland, longtime on air host at CHOM-FM. Last month she eclipsed 25 years of broadcasting at the legendary radio station. And while her name might not get lumped in with the CHOM Alumni who came before her, (just yet) her knowledge of rock and the station's more recent history is second to none. In this episode, you'll hear why Sharon went into radio, and how her path from Algonquin College led her to Ottawa's legendary rock station CHEZ 106, and then later to CHOM. We break down the various eras of ownership and throw a few PD's under the bus along the way. We also talk about the friendships along the way including that with Steve Anthony and Pete Marier, and also how cancer has touched her family deeply. Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 10, 2021 • 34min
277: Callie and Jeff: All Upside
The copy just screams off the page: She was a blogger and social media maven. He, a former morning radio host. Together they struck out on their own and created The Upside. Callie and Jeff Dauler started their podcast when Jeff's radio career abruptly changed in 2019 from Star 94.1 in Atlanta. Their success could be considering "overnight" by podcast standards.In this episode, you'll hear how Callie and Jeff met, and how they transitioned both their skill sets into creating a show that supports their family. You'll hear how they monetize not just the show, but their social media handles, and how they engage with listeners beyond the RSS Feed. We also discuss how they have used conventional and unconventional podcast strategies to support their brand. They will also tell you how you are doing your merch incorrectly. (Secrets get shared)Do you want to know what I really love? How well they have covered off the details. A nice website. A phone number where I can all and participate in the show. (Try it... 1-800-434-5454) Nice Merchandise. And within the show, care and consideration for the listener when it comes to production.Callie and Jeff were apart of Podcast Business Journal's How to Make Money in Podcasting series last July. You can read a recap of their session right here. You can connect with the show here.Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 2, 2021 • 50min
276: Ryan Jespersen: Real Talk About Real Talk
Ryan Jespersen is one of the great broadcast to podcast success stories. After being relieved from the coveted 9 to noon position at the venerable 630 CHED in Edmonton last year, Ryan hatched a plan to move his audience from terrestrial to digital, and at the same time fill a need for real talk in the digital space.In this episode, you will hear how Ryan got into radio i(and later TV) n Red Deer, Alberta, moved north to Edmonton where he hosted Breakfast television and eventually on to Corus owned 630 CHED. We spoke about Alberta politics and how it compared to when I was there in 1990's when Ralph Klein's Conservatives held a 40+ year stranglehold on the province - and how it devolved. We also talked about how he monetizes the show, how he moved people to digital, and what the goals of the show are in the future.You can find more about Real Talk with Ryan Jespersen on our episode page.We also spoke about my friend Christian Zyp who was a guest on the Sound Off Podcast a few months ago. Zyp appeared on Ryan's show and you can see appearance here. Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 26, 2021 • 59min
275: Mike Goral: Excessive Talking
Mike Goral is someone I have only met once, haven't seen in 7 years but we have a long track record of working together. Long before the pandemic taught us to work apart, Mike and I, along with Jamie Watson and Evan Surminski would all collaborate to make audio magic in radio. Since then, all four of us have continued on creative paths that involve voiceover. Albeit, Evan produces still, and Matt started a podcast company. Mike's career in entertainment began at as a part-time assistant at Energy 108 under the guidance of Scot Turner. After several years as a full-time commercial producer and getting to work with amazing voiceover talent like the late Bumper Morgan and Dude Walker, Mike became a voice actor himself.In this episode, you'll hear us share some voice and imaging tips for radio and beyond. I asked Mike what he's been up to and why he moved to Arizona. Ironically, it's one the places I enjoy traveling too, and I shared a few of my favourite food stops on the episode page.If you would like to have Mike Image your radio station.... you can reach him through his website. Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.