

The Product.Live
Omar Sallam
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Welcome to The Product.Live where we immerse ourselves in the world of product management alongside industry leaders and experts. I'm your host, Omar Sallam, and I'm thrilled to guide you through profound discussions, revealing insights, and actionable wisdom shared by the brightest minds in the field.
Welcome to The Product.Live where we immerse ourselves in the world of product management alongside industry leaders and experts. I'm your host, Omar Sallam, and I'm thrilled to guide you through profound discussions, revealing insights, and actionable wisdom shared by the brightest minds in the field.
Episodes
Mentioned books

Mar 15, 2024 • 35min
Book Review of "The Design of Everyday Things" on The BookClubبالعربي with Nael Shaker (Arabic)
نسألكم الفاتحة والدعاء للمرحوم نائل محمد شاكر مؤسس سلسلة BookClub بالعربي و مستشار لبودكاست The Product.Live منذ اليوم الأول
اللهم اجعل مساهماته و عمله في نشر علمه و خبرته العملية في ميزان حسناته علم ينتفع به الناس لا ينقطع به عمله الصالح من الدنيا
١٤ مارس ٢٠٢٤ - ٤ رمضان ١٤٤٥
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آخر حلقة قام نائل شاكر بتسجيلها.. كتاب مميز يحكي قصة "مبادئ التصميم العظيم والمعنوي"، اللي شارك فيه أحد أعظم المصممين في العالم. وقال تيم براون، إن الكتاب "أكثر أهمية اليوم مما كان عليه عند نشره لأول مرة".
حتى الأذكياء فينا بيحسوا بالعجز لما بنحاول نفهم نشغل لمبة الضوء أو شعلة الفرن، أو نفكر ندفع، نجر، أو ندور علي باب.
الكتاب بيقول إن المشكلة مش فينا، المشكلة في تصميم المنتج اللي بيتجاهل احتياجات المستخدمين ومبادئ علم النفس الإدراكي. المشاكل بتتنوع من الضوابط غامضة ومخفية إلى العلاقات التعسفية بين الضوابط والوظائف، وعدم وجود ردود فعل أو مساعدة أخرى ومطالب غير معقولة بالحفظ.
الهدف من الكتاب هو توجيه المستخدم بسهولة للعمل الصحيح في الوقت المناسب، بالاستفادة من القيود وجعل الأشياء مرئية واستغلال العلاقات الطبيعية بين الوظيفة والضبط.
"The Design of Everyday Things" دليل قوي على كيفية - ولماذا - تحقق بعض المنتجات رضا العملاء بينما تحبطهم الأخرى.
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One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
Stay tuned, to The Product.Live
YouTube: https://youtu.be/iIQf9ZgYd6w
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#BookClubبالعربي #BookClub #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Mar 11, 2024 • 50min
The Future of Product Management with Carlos Gonzalez de Villaumbrosia, CEO of Product School
🎙️ Join us in an insightful conversation about the "Future of Product Management" with Carlos Gonzalez de Villaumbrosia, CEO of Product School. Discover the trends shaping the product management landscape and gain expert insights into the strategies and skills that will define the future. 🚀 Don't miss this episode filled with wisdom for both aspiring and seasoned product managers! #ProductManagement #FutureOfProduct #Podcast
3 Main Takeaways:
🌐 Global Shifts in Product Management: Carlos shares his perspective on the global evolution of product management. Explore the impact of technological advancements, changing work dynamics, and the growing significance of diverse markets in shaping the future of the field.
🚀 Navigating Change with Strategic Agility: Gain practical strategies for navigating the dynamic nature of product management. Carlos delves into the importance of strategic thinking, adaptability, and continuous learning, offering valuable insights for professionals aiming to stay ahead of the curve.
🎓 Key Insights for Aspiring Product Managers: Whether you're just starting or looking to advance your career in product management, Carlos provides key advice on skill development and staying competitive in the ever-evolving landscape. Discover the traits that set successful product managers apart and prepare for your journey in this exciting field. #CareerDevelopment #ProductLeadership #PodcastInsights
Stay tuned, to The Product.Live
YouTube: https://youtu.be/2-HD_iZZeo4
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Mar 4, 2024 • 32min
Book Review of "Working Backwards" on The BookClubبالعربي with Nael Shaker (Arabic)
"العمل للوراء: رؤى وقصص وأسرار من داخل أمازون" هو كتاب جذاب ومفيد يأخذ القراء إلى خلف الكواليس لأحد أنجح وأكثر الشركات الابتكارية في العالم. يتناول الكتاب من تأليف كولن براير وبيل كار، اللذان كانا مسؤولين تنفيذيين سابقين في أمازون، منظورًا داخليًا حول مبادئ الأعمال الفريدة، وثقافة الشركة، وعمليات اتخاذ القرار.
أحد المفاهيم الرئيسية التي يتناولها الكتاب هو ممارسة "العمل للوراء"، حيث يبدأ الفريق بالتفكير في العميل ثم يعمل للوراء لتطوير المنتجات والخدمات. يستعرض الكتاب تفاصيل السرد الشهير البالغ ست صفحات في أمازون، الذي يُستخدم لخلق رؤية مشتركة وتوجيه الفرق نحو هدف مشترك. هذا النهج، بالاقتران مع التركيز الشديد على العميل، لعب دورًا حاسمًا في قدرة أمازون على تقديم منتجات وخدمات رائدة باستمرار.
علاوة على ذلك، يقدم "العمل للوراء" نظرة على ثقافة الشركة في أمازون، حيث يسلط الكتاب الضوء على التركيز الكبير على الابتكار، والتفكير بالمدى الطويل، والسعي الدؤوب نحو التميز. يناقش المؤلفون ممارسات التوظيف الفريدة في أمازون، وأهمية اتخاذ القرارات استنادًا إلى البيانات، والالتزام بالحفاظ على روح اليوم الأول، حتى وقد نمت الشركة إلى حجم هائل على مستوى عالمي.
في حين أن الكتاب غني بالحكايات والنصائح العملية، يتناول أيضًا الانتقادات الموجهة إلى ممارسات العمل في أمازون والتحديات المتعلقة بالحفاظ على ثقافة أداء عالٍ بهذا الشكل. يضيف ذلك عمقًا للسرد ويقدم رؤية أكثر شمولا للشركة.
في ختام المطاف، "العمل للوراء" هو كتاب مكتوب بشكل جيد ومفيد يقدم نظرة مفصلة وصادقة على الأمور الداخلية لأمازون. سواء كنت قائد أعمال، رائد أعمال، أو مجرد مهتم بفهم كيفية عمل شركة تكنولوجية ضخمة، يقدم هذا الكتاب دروسًا قيمة ومفيدة يمكن تطبيقها في مجموعة واسعة من الصناعات.
"Working Backwards: Insights, Stories, and Secrets from Inside Amazon" is a compelling and insightful book that takes readers behind the scenes of one of the world's most successful and innovative companies. Authored by Colin Bryar and Bill Carr, both former Amazon executives, the book provides an insider's perspective on Amazon's unique business principles, culture, and decision-making processes.
Moreover, "Working Backwards" provides a glimpse into Amazon's corporate culture, highlighting the company's emphasis on innovation, long-term thinking, and the relentless pursuit of excellence. The authors discuss Amazon's unique hiring practices, the importance of data-driven decision-making, and the commitment to maintaining a Day 1 mentality, even as the company has grown into a global behemoth.
While the book is rich in anecdotes and practical advice, it also addresses criticisms of Amazon's workplace practices and the challenges associated with maintaining such a high-performance culture. This adds depth to the narrative and provides a more holistic view of the company.
In summary, "Working Backwards" is a well-written and informative book that offers a detailed and candid look at the inner workings of Amazon. Whether you're a business leader, entrepreneur, or simply interested in understanding how a tech giant operates, this book provides valuable lessons and takeaways that can be applied to a wide range of industries.
Stay tuned, to The Product.Live
YouTube: https://youtu.be/iIQf9ZgYd6w
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#BookClubبالعربي #BookClub #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Feb 25, 2024 • 1h 7min
Supercharge Your Productivity with AI Tools for Product Managers (Arabic)
Omar Sallam dives into a discussion with Mohamed Essam about the AI technology boom, and how could product managers leverage the massive volume of AI tools of all types and functions to supercharge their productivity
Key Takeaways:
AI Technology, what is it, and how it could change the way of doing Product Management
AI tools that would help you in your product management job to support
How to convince your leadership to invest in AI productivity tools and integrate it into the company product practices
Mohamed Essam is a product leader with 19 years in the digital space. At CEQUENS, he advanced communication channels for notable revenue gains. At Xische, he unified government services on TAMM app, elevating its UAE ranking. In emaratech he introduced the first self-service app for Dubai visas and residencies. Co-founded Vytru, which saw a 30% YOY growth. Holding a Master's in S.W. Engineering. Connect with Mohamed on LinkedIn: https://www.linkedin.com/in/mohamedessam/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://youtu.be/w5JsZuk19Zo
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
قم بتعزيز إنتاجيتك بواسطة أدوات الذكاء الاصطناعي لمديري المنتجات (باللغة العربية)
عمر سلام يستعرض مع محمد عصام حول انفجار تكنولوجيا الذكاء الاصطناعي، وكيف يمكن لمديري المنتجات الاستفادة من الحجم الهائل من أدوات الذكاء الاصطناعي من جميع الأنواع والوظائف لتعزيز إنتاجيتهم.
نقاط مهمة:
تكنولوجيا الذكاء الاصطناعي، ما هي، وكيف يمكن أن تغير طريقة إدارة المنتجات
أدوات الذكاء الاصطناعي التي ستساعدك في عملك في إدارة المنتجات للدعم
كيفية إقناع القيادة بالاستثمار في أدوات الذكاء الاصطناعي لتعزيز الإنتاجية ودمجها في ممارسات منتجات الشركة
#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Feb 11, 2024 • 1h 5min
How Product-Led Growth could Supercharge your Organization with Mirela Mus, Founder & Chief Product Office of Product People
How Product-Led Growth could Supercharge your Organization with Mirela Mus, Founder & Chief Product Office of Product People
Omar Sallam hosts Mirela Mus to talk about the essence of being Product-Led where she explains the business background of how this perspective evolved over the last several years and how to apply this framework on different types and sizes of business in different industries
Key Takeaways:
1. Why Is Product-Led Growth (PLG) Relevant Now?
2. If It’s So Great, Why Isn’t Everyone Doing It?
3. How Can I Supercharge My Organization?
Mirela Mus is the Founder and Chief Product Officer of Product People, the premier destination for Product Management services in Europe. We're at 50 employees, mostly Product Management Consultants of various senioritis. Mirela has personally served clients from Zalando to Omio, and The World Health Organization. With a background in Computer Science and an MBA, Mirela has been doing Product Management for over 12 years, half of them in a leadership role. Connect with Mirela on LinkedIn: https://www.linkedin.com/in/mirelamus/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://youtu.be/YtMekCMgxfU?si=GLCk7mFZI0ETPrBBSpotify: https://podcasters.spotify.com/pod/show/omar-h-sallamWebsite: http://theproduct.liveApple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037Instagram: https://www.instagram.com/theproduct.live/LinkedIn: https://www.linkedin.com/company/the-product-live/#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Jan 29, 2024 • 1h 13min
Design Thinking: Method & Jargon vs. Essence & Practice with Rana Hegazi, Group Product Manager at Talabat Delivery Hero ME (Arabic)
“Design Thinking: Method & Jargon vs. Essence & Practice” with Rana Hegazi, Group Product Manager at Talabat Delivery Hero ME (Arabic)
Omar Sallam hosts Rana Hegazi where she gives an overview about what Design Thinking truly means and how this framework helps to identify problems accurately and build solutions that are most impactful for the customer and also the business
Key Takeaways:
3Ps, what is and what isn’t Design Thinking
Design Thinking from the perspective of product ICs & product leaders
Methods & Jargon vs. Essence & Practice
00:00 - Introduction
An intrapreneur, an economist and foremost an innovation executive, I thrive rolling my sleeves building innovative products that impacts lives and disrupts industries. I am strongly passionate about product strategy, service design, innovation & sustainability. I am constantly working on developing depth and expertise in the area of user-centric innovation through design thinking. I am in an agile learning process building expertise in cross-functional product leadership and service innovation. Over and above, an avid learner, a conscientious executor, a curious researcher, I opt to learn and do all what it takes to foster entrepreneurial mindsets and help fellow entrepreneurs to leverage their skills, talents and passions to create value and build enterprises that represents their vision for a better world.
Connect with Rana on LinkedIn: https://www.linkedin.com/in/ranahegazi/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://youtu.be/SxvJcjuI_I0
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Jan 14, 2024 • 56min
The True Essence of Product Management with Christian Idiodi, Partner at Silicon Valley Product Group SVPG
Omar Sallam hosts Christian Idiodi, Marty Cagan’s “Most interesting product person”, to discuss what is the true essence of Product Management, what are the differences in product management practices between developing and developed countries and closing by an interesting sneak peek to the highly anticipated book he is co-authoring “TRANSFORMED”
Key Takeaways:
What is the trues essence of Product Management
What are the biggest Product Management misconceptions out there
Unique challenges facing Product work in developing countries in contrast to more developed markets
00:00 - Introduction
01:00 - Career Progression
04:58 - Embrace Failure as a Learning Opportunity
11:00 - The True Essence of Product Management
16:12 - The Biggest Product Misconceptions
32-33 - Developing vs Developed Markets
50:10 - Sneak Peek into TRANSFORMED
Christian Idiodi has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as Microsoft, Starbucks, and Squarespace. Christian teaches product management and innovation at Virginia Commonwealth University in Richmond, VA. He also gives back to his local product community each year by supporting and advising two student-led startups from conceptualization to product delivery.
Connect with Christian on LinkedIn: https://www.linkedin.com/in/nael-shaker-8b6040a1/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://youtu.be/SxvJcjuI_I0
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Dec 31, 2023 • 1h 41min
Book Review & Analysis of "Build" by Tony Fadell on The BookClubبالعربي (Arabic)
Kicking off the BookClubبالعربي series where I host various guests to present a thorough discussion analyzing some of the most popular product management and business books in the market with a localized flavor more relevant to the Middle Eastern market and try to the best of our abilities to transfer the book knowledge
The first book featured in this series is “Build” by Tony Fadell, this book is a guide on how to build anything and it works whatever your goals are , it teaches you how you build yourself to the best version possible. Then Building the right career for you then building products , Building your business, building your team up the moment in career where you need to learn about Being a CEO
Tony is a leader in the product building world from General Magic to Philips to Apple to Nest to Google he worked on products like that you all know like the iPod, iPhone and Nest
نبدأ سلسلة BookClubبالعربي حيث أستضيف العديد من الضيوف لتقديم مناقشة مستفيضة لتحليل بعض أشهر كتب إدارة المنتجات والأعمال في السوق بنكهة محلية أكثر صلة بسوق الشرق الأوسط ومحاولة بذل قصارى جهدنا لنقلها معرفة الكتاب
أول كتاب ظهر في هذه السلسلة هو "البناء" للكاتب طوني فاضل، هذا الكتاب عبارة عن دليل لكيفية بناء أي شيء وهو يعمل مهما كانت أهدافك، فهو يعلمك كيف تبني نفسك بأفضل نسخة ممكنة. ثم بناء المهنة المناسبة لك، ثم بناء المنتجات، وبناء عملك، وبناء فريقك، حتى اللحظة التي تحتاج فيها إلى التعرف على كيفية كونك رئيسًا تنفيذيًا في حياتك المهنية
توني هو رائد في عالم بناء المنتجات من General Magic إلى Philips إلى Apple إلى Nest إلى Google، وقد عمل على منتجات مثل تلك التي تعرفونها جميعًا مثل iPod وiPhone وNest.
00:00 - Introduction
07:27 - Build Yourself
24:24 - Building Your Career
49:47 - Building Your Product
01:02:18 - Building Your Company & Being a CEO
Nael Shaker is a product leader with significant experience in product management and operations at early-stage e-commerce startups, he truly enjoys the hustle of the startup world. Having been one of the first product managers and early employees at multiple companies, he has been deeply involved in taking ideas from 0 to 1.
Connect with Nael on LinkedIn: https://www.linkedin.com/in/nael-shaker-8b6040a1/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://youtu.be/ikNO2b8ljt0?si=pmbvjG2djor3MpAn
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Dec 28, 2023 • 48min
Disrupting Markets 101, Lessons Learned from MaxAB & Kenz with Nael Shaker & Omar Sallam (Arabic)
Join Nael Shaker & Omar Sallam as they discuss how product management helps disrupting underserved markets and industries through reflecting on their journeys in two of Egypt’s best and most popular technology startups MaxAB (MaxAB is innovating the wholesale market, providing retailers with one place for on-demand delivery, finance solutions, and other value-added services securing $40M in Pre-Series B) & Kenz (E-commerce platform bringing shopping to the mass market in Egypt and MENA, raising $3.5M in seed fund)
Key Takeaways:
What is the definition of a “disreputable” market
Building trust & being truly customer-centric is the most efficient and effective way of a successful disruption
Competitive Analysis & Benchmarking
00:00 - Introduction
01:10 - What does “0-1 Product” mean?
02:00 - What does “Disrupting Markets” mean?
04:30 - Challenges for Product Managers/Founders
06:20 - First Steps to Disruption
10:17 - Being Close to Customer in MaxAB’s Culture
14:25 - Disrupting Behaviours by Educating Customers
20:20 - Building Trust to Maximize Adoption
31:35 - Creating a Playbook & Discovering Benchmarks
36:45 - There is Always Space for Customer Delight
41:00 - Don’t Look Down, Take a Look at Other Markets
Nael Shaker is a product leader with significant experience in product management and operations at early-stage e-commerce startups, he truly enjoys the hustle of the startup world. Having been one of the first product managers and early employees at multiple companies, he has been deeply involved in taking ideas from 0 to 1.
Connect with Nael on LinkedIn: https://www.linkedin.com/in/nael-shaker-8b6040a1/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam
Stay tuned, to The Product.Live
YouTube: https://www.youtube.com/@theproductlive
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live/
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Dec 28, 2023 • 59min
Kickoff & Develop Your Product Career with Reham Elhusseiny & Omar Sallam (Arabic)
Join Reham Elhusseiny & Omar Sallam as they discuss what's beyond the theoretical textbook knowledge of how to kickoff and develop your product management career. This session is conducted in Arabic
Reham Elhusseiny is a product manager with 7+ years of experience working in startups across various industries, and a proven track record of solving complicated customer problems. She is eager to use her expertise to assist achieving product-market fit and creating products that customers can't help but keep coming back to. Also, leveraging her experience and knowledge to guide startups on their journey to product market fit. She is currently working on Less than truck product within Amazon Freight EU, owning tour planning and scaling the business in the EU.
Connect with Reham on LinkedIn: https://www.linkedin.com/in/rehamelhuisseny/
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam/
Stay tuned, to The Product.Live
YouTube: https://www.youtube.com/@theproductlive
Website: http://theproduct.live
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037
Spotify: https://open.spotify.com/show/45rlYYeXtxcZYzF4pNX0by
Instagram: https://www.instagram.com/theproduct.live/
LinkedIn: https://www.linkedin.com/company/the-product-live