The Liquid Lunch Project

How important is it to show up as the best version of yourself, whether with clients, with your colleagues, or with your family at the dinner table? Living up to your potential doesn’t just happen. It requires intention, action, dedication to your mission, and an attitude of relentlessness. Mike Claudio is a speaker, leadership and sales coach, founder of WinRate Consulting and the host of Big Stud Podcast. Through his content and coaching, he helps contractors scale their business, manage leads, and plan for a successful future. Alongside their other pursuits, Mike and his wife Tiffany run A Champion’s Shoes, a nonprofit that focuses on giving shoes (and confidence) to underprivileged children. In this episode of The Liquid Lunch Project, Matthew and Luigi get together with Mike to dig into Mike’s growing range of businesses and service opportunities, how he built the structure and discipline that make him a successful leader into his daily life after hitting physical and mental rock bottom, the mission behind Champion Shoes and how Mike and his wife are gathering momentum for the organization, actionable advice for anyone running a business in the contracting world, and how to stop hiding from your finances so you can get them on track. Tune in for mindset secrets and life-changing insight from a leader who’s going after his goals with both discipline and drive.   What You’ll Learn: Why no amount of conforming to everyone else’s expectations will help you sleep at night if you haven’t set (and stuck to) expectations for yourself How Mike maximizes his productivity, keeps his priorities straight, and sets his nonnegotiables using time blocking What people who ask their coaches or consultants for help with trivial issues like sales are really struggling with - and how to shift their perspective to give them the help they actually need And much more!   Favorite Quote: “My mindset is, I want to work my mind, my body and my soul every morning to prepare myself and get going so that I can be the best steward of my business and especially as a business coach, there's a lot of people that look to me for advice… I got to be prepared to bring that value on a regular basis. I take my job very seriously. For me, that balance comes into intentionally creating routine.”   Mike Claudio   Connect with Mike: WinRate Consulting on Instagram Big Stud Podcast (Go subscribe and drop a rating and review!) Mike on YouTube A Champion’s Shoes A Champion’s Shoes on Instagram   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

How many of the Internet entrepreneurs who preach about hustle actually know what it’s like to fight your way up from the bottom? It may not sound like an advantage, but those who started with nothing are the ones who will stop at nothing to win and keep winning. Jon Briseño is an entrepreneur, podcast host and business owner who leveraged his own skills as a salesman to build up a successful venture of his own. Now, Jon puts all of his focus on living the “HG [Hustle and Grind] Lifestyle” and bringing others to the top with him. In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Jon to dive into how Jon went from sitting in a prison cell to creating outrageous success for himself as an entrepreneur, the challenges of selling as an employee and the lessons you can take from the process if you’re willing to push boundaries, and how Jon is taking the sum of his own hardships and struggles and building a better future for himself and everyone around him. Tune in for an inspiring, empowering story which proves that nothing is out of reach for those willing to simply move forward.

What does it take to go from where you are today to the industry giant you’re aiming to be down the road? Growth comes down to more than just a few extra ads or one more mastermind event. Luckily, there are those out there who have business growth down to a science.   Adam McChesney is the owner and CEO of Auto Glass Repair and Mizz Marketing, an agency that provides small businesses with ROI-driven lead generation to get their message in front of the right people. Adam is also a “digital landlord” and a longtime serial entrepreneur.   In this episode of The Liquid Lunch Project, Matthew, Luigi and Adam break down the importance of dialed-in process and systems for anyone who wants to scale, Adam’s background and entry into the entrepreneurial world, why every business needs both lead generation and a way to track what works, and how Adam is making his individual vision of success a powerful reality. Listen in for an interview that will help you remove all the roadblocks between you and the business growth you’re after.   What You’ll Learn:   How Adam achieved major growth in his ventures simply by removing himself from them entirely (and why it worked) What taking action on several healthy programs - in business and in his own life - has helped Adam realize and improve about himself Why surrounding yourself with people who understand and cheer you on is the best way to counteract all the external negativity that comes with making progress And much more!   Favorite Quote:   “Creating a business structure around the lifestyle that I want to live... for me, that is success. There's not a particular dollar amount, there's not a particular amount of businesses, it's, ‘Am I happy and is everything connected?’ And it's always going to be a work in progress. But if I can keep on that projection of getting there, then to me that's going to be successful.”   Adam McChesney   Connect with Adam:   Mizz Marketing   Facebook   LinkedIn   Cell: 314-540-9092   How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!  

Money makes the world - and your business - go 'round. So, how should you go about getting the funds you need to operate and scale?  In this episode of The Liquid Lunch Project, Matthew and Luigi tackle the subject of financing, covering the 4 C's of finance that every business owner needs to know as they scope out ways to get funding, playing the long game, and knowing your business' strengths. Listen in for the financial details that will help you fuel the growth you're planning.   What You’ll Learn: What to know about the relationship between your business credit and your credit, and the role each one plays in securing business funds How to build some solid credibility with the right people, both on your own and with your team Why you don't need every one of the four C's, and how to pick the one (or more) that suits your business best And much more!   Favorite Quote: "Make sure you have one of those four C's. If you have one of those four C's, there's somebody out there that can help you get the capital you need to grow."   Matthew Meehan   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!  

"When and how should I start building my business credit?" It's a question the guys hear almost daily - and they're here with an answer, once and for all. In this episode of The Liquid Lunch Project, Matthew and Luigi drop some wisdom on building your business credit, including the I.O.W.A. pillars, ways to boost your credibility, and why you hands-down have to have a professional email address. Tune in for a quick-but-vital rundown on setting your business, and its credit, up for success.    What You’ll Learn: What lenders want to see when they look at your business, whether you're just starting or well-established How an office space contributes to the success of your enterprise (and why a PO box won't cut it) Why you should never use a mobile number as the primary contact point for your business And much more!   Favorite Quote: "It's something that is overlooked by every single business owner, whether it's the guy that's starting or the multimillion-dollar corporation. We never give enough credence to how important it is to build business credit, especially when you're starting."   Luigi Rosabianca   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

Ever noticed some vast, well-known company on the cover of Forbes and thought to yourself how unattainable that level of success would be for a small business owner like you? Here’s the truth: It isn’t. All you need is a little advice and a few insider tips from the guys who’ve played in that arena before - and a whole lot of follow-through.   Matthew Meehan and Luigi Rosabianca are the founder/CEO and Operations Manager, respectively, of Shield Advisory Group. This organization gives small and midsize business owners the resources and information they need to rise to the level of Fortune 500 companies and other industry heavyweights. With decades of experience in venues ranging from Wall Street to architecture and law, Matthew and Luigi are well-equipped to tackle all the complications and challenges of transforming a small business into a force to be reckoned with.   On the first episode of The Liquid Lunch Project, Matthew and Luigi dive into how they worked their way up from humble beginnings to the heights of business advising, how networking has changed throughout the years (including why the old “water cooler talk” methods shouldn’t be abandoned), the origin story of Shield Advisory Group, and what future episodes of the show have in store. Listen in to get in on the ground floor of a podcast you literally can’t afford to miss. What You’ll Learn:   What a little persistence - and the art of “stoop talk” - did for a couple of boys from humble, hard-working immigrant families as they developed their idea of success How Matthew got his first serious job in finance with an ill-fitting suit, no resumé, and sheer stubbornness Why just getting access to capital isn’t enough, and how to translate the funding you do get into opportunities to scale And much more! Favorite Quote:   “There is a formula: Clients need to find efficiencies, clients need to scale their business, because in this competitive dynamic economy if you're not growing, you're shrinking. So, it's a classic shark theory. If you're not swimming forward, you're sinking. What we try to do all day long is to create scale opportunities and efficiencies of scale, where a small business has the opportunities that the large American businesses may have.”   Luigi Rosabianca    How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

Your hosts, Matthew Meehan and Luigi Rosabianca, are here to tell their stories and how it all led to the creation of The Liquid Lunch Podcast. They’ll tell you what this podcast is about, who it’s for, and what you can expect in the episodes to follow. The resources you’ll gain from this podcast can be implemented whether you’re just starting out or have been in business for years. Together, Matt and Luigi run the Shield Advisory Group, a consulting company that helps business owners to find efficiencies and scale their business. They get a lot of questions on a daily basis and hope to reach the masses with the answers using this podcast.   Both men came from meager beginnings, but through hard work and persistence, they’ve risen to the top. Matt and Luigi met at a networking event in 2011 and decided to start a consulting business in 2015. Through Shield Advisory Group, they help their clients with everything from finding the right lending to developing growth mindsets. They believe there is an art to finding efficiencies that will help you to scale your business. So tune in to learn and leverage the experiences of Matt, Luigi, and their many expert guests.    What You’ll Learn: What this podcast is about and who it’s for. What Luigi learned growing up in a first generation immigrant family.  How Matt went from barely graduating from high school to working on Wall Street. What Tony Robbins calls the ultimate failure and how to avoid it.   Favorite Quote: “We’re bringing small and medium size businesses in America up to the level of corporate 500 companies and their opportunities.” -Luigi Rosabianca    How To Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.   Get in touch with the guys at ShieldAdvisoryGroup.    You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.   Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!