The Liquid Lunch Project

What are the effective rules of managing your finances? Dwight says, “I have specific procedures that I help people out with so that they can take charge of their life and live a life where they're not spinning on a hamster wheel.” Here is a way out if you are failing miserably at handling your finances. Dwight Heck is the founder of Give a Heck Financial, where his mission is to empower people with financial education. He is a coach, the Amazon best-selling author of the book 'Give a Heck’, and the host of the Give a Heck podcast. His story is relatable as he spent many years in trials and tribulations while financially supporting five kids as a single dad and living a life of “quiet desperation” to turn things around in a significant way. In this episode of The Liquid Lunch Project, Mathew, Luigi, and Dwight discuss the significant financial issues leading to stressful life and the possible ways of solving those. The guest breaks down the paths of creating more abundance, reinventing yourself, finding your purpose, getting out of debt, creating a successful budget, and much more. Tune in to listen to a story with loads of authenticity and gain insight on living life with intention.   What You Will Learn: What challenges Dwight faced in his initial career while living paycheck to paycheck as a single dad of five children, and how he overcame them. Why it is essential to have at least ‘80% overlap’ in core values and belief systems if you consider one as a mentor. How to balance inflow and outflow of money effectively. And much more!   Favorite Quote: “I want to help people not live in quiet desperation. I want people to live a life that's on purpose and not by accident.”           -          Dwight Heck   Connect with Dwight: Website Instagram Facebook   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!  

Are you able to make good decisions with your money? Are your finances taking you where you want to be? It can all happen with ease following a few essential tools. Jon and Joe, the DeGroff brothers, have spent their entire tenure in the finance industry. They started DeGroff Financial where they provide financial services and counsel. Phase Zero online course is the first iteration of their online program on enlivening money, providing a way for you to gain new tools to strengthen your finances. Their programs will help you master your cash flow. The guests point out, “Good financial planning is not just about accumulating wealth. It's about structuring the finances that can help you grow, become more into one chasing your passions and ambitions. And the more that you're able to do that, the more value is created, and money is created as a byproduct of that.” In this episode of The Liquid Lunch Project, Mathew, Luigi, Jon, and Joe engage in a fascinating conversation about structuring finances wisely, making intentional decisions with money, building a healthy financial future, and much more. Tune in for instruments you need to manage your money and take it to the next level.   What You Will Learn: How to do proper financial planning, allocate money in what you need, where you need, and not make decisions based upon something lucrative with short-term benefits. Why, in their initial journey, they found a lot of financial decisions becoming obstructive. What do the DeGroff brothers intend to deliver through their online programs with a mission statement of ‘Enlivening Money’, and how do people avail them. Why it is essential to follow a structure for not only good financial planning but also keep a balance between family and work. And much more!   Favorite Quote: “The purpose of financial planning is not just to build money, but to ensure that money always exists when you need it.”   Joe DeGroff     Connect with Jon and Joe: DeGroff Financial website Phase Zero Online Joe DeGroff LinkedIn Jon DeGroff LinkedIn   How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

We’re all taught by society to enjoy our lives, and we would need to go to school, get a job, and retire first. Lisa Williams has discovered that this couldn’t be further from the truth. As a digital nomad, Lisa has learned first-hand what it means to live a fearless life to the fullest extent. As a child, Lisa often threw herself into entrepreneurial opportunities, trying her best to profit. As an adult, she realized that she longer wanted to have side gigs. She began the necessary journey of self-growth that led her to where she is today. Now she is a digital marketing nomad, free to live and work where she chooses.  In this episode of the Liquid Lunch Project, Mathew, Luigi, and Lisa explore where digital marketing is going and how trust and connection with clients are fundamental. Lisa also shares what it means for her to thrive and succeed as an entrepreneur. “You learn..you grow..you fail..you experience,” she says. Tune in to learn more.   What You’ll Learn: How Lisa designed a life of travel and freedom after having triumphed through tragedy and heartache.  Why we no longer can depend on metrics to be the best bang for our buck.  That success for Lisa is measured by the experiences she’s had and the people she’s helped along the way.  And much more!   Favorite Quote: “I don’t need to be in the place where I run my business physically…I spent six weeks in Costa Rica, a couple of weeks in Nicaragua. I’m leaving again for Mexico in a couple of weeks…I don’t want to let my work define my life, but my life defines how I work. I Want to experience things while I get to work at the same time.”   Lisa Williams   Connect with Lisa: Linkedin It’s Simply Digital Website   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

What’s your million-dollar idea? Entrepreneurs are innovators by nature, but so few of them take that creativity and apply it to an amazing product that fills a need in their market. It’s time to demystify product development for good. After witnessing a wide range of tactics, strategies, failures, and successes in product development and manufacturing, Callye Keen translated his experience into the Red Blue Collective framework.  Now, Callye guides brilliant misfits to generate $50k+ in 90 days of additional revenue without the use of complicated funnels, ads on Facebook, or “questionable tactics.” The Collective takes the strategies Callye built up to aid entrepreneurs in unlocking impactful opportunities, delivering valuable products, and multiplying their customer audience while cutting down on both time and investment. In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Callye to break down the business-scaling opportunities that open up when you introduce a physical product into your company, what makes one idea thrive while another fails, plus how Callye helps his clients successfully create, grow, and market products and businesses they actually love, and all the ways that Callye is using Clubhouse to gather content ideas and get a handle on what different sections of the market are looking for at the moment. Tune in to get your wheels turning on your next big idea.   What You’ll Learn: How Callye, his podcast, and his own business are combating the “fake guru” craze spreading around the Internet right now in favor of real advice and healthy, significant brand building and business growth Why great ideas often lose out to good ideas in the product world, and the different ways that we (and the market) perceive value What Callye’s schedule looks like between his different pursuits, and how he manages to stay productive while protecting his time And much more!   Favorite Quote: “I say everyone is an inventor and everyone is sitting on a million-dollar idea. And that's, like, not hyperbole… The people out there that are service providers, your coaches, you already have an existing business - you're missing a seven-figure revenue stream.”   Callye Keen   Connect with Callye: The End Hype Podcast (Subscribe, rate, and review!) Keep up with the Red Blue Collective   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

How important is it to show up as the best version of yourself, whether with clients, with your colleagues, or with your family at the dinner table? Living up to your potential doesn’t just happen. It requires intention, action, dedication to your mission, and an attitude of relentlessness. Mike Claudio is a speaker, leadership and sales coach, founder of WinRate Consulting and the host of Big Stud Podcast. Through his content and coaching, he helps contractors scale their business, manage leads, and plan for a successful future. Alongside their other pursuits, Mike and his wife Tiffany run A Champion’s Shoes, a nonprofit that focuses on giving shoes (and confidence) to underprivileged children. In this episode of The Liquid Lunch Project, Matthew and Luigi get together with Mike to dig into Mike’s growing range of businesses and service opportunities, how he built the structure and discipline that make him a successful leader into his daily life after hitting physical and mental rock bottom, the mission behind Champion Shoes and how Mike and his wife are gathering momentum for the organization, actionable advice for anyone running a business in the contracting world, and how to stop hiding from your finances so you can get them on track. Tune in for mindset secrets and life-changing insight from a leader who’s going after his goals with both discipline and drive.   What You’ll Learn: Why no amount of conforming to everyone else’s expectations will help you sleep at night if you haven’t set (and stuck to) expectations for yourself How Mike maximizes his productivity, keeps his priorities straight, and sets his nonnegotiables using time blocking What people who ask their coaches or consultants for help with trivial issues like sales are really struggling with - and how to shift their perspective to give them the help they actually need And much more!   Favorite Quote: “My mindset is, I want to work my mind, my body and my soul every morning to prepare myself and get going so that I can be the best steward of my business and especially as a business coach, there's a lot of people that look to me for advice… I got to be prepared to bring that value on a regular basis. I take my job very seriously. For me, that balance comes into intentionally creating routine.”   Mike Claudio   Connect with Mike: WinRate Consulting on Instagram Big Stud Podcast (Go subscribe and drop a rating and review!) Mike on YouTube A Champion’s Shoes A Champion’s Shoes on Instagram   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

How many of the Internet entrepreneurs who preach about hustle actually know what it’s like to fight your way up from the bottom? It may not sound like an advantage, but those who started with nothing are the ones who will stop at nothing to win and keep winning. Jon Briseño is an entrepreneur, podcast host and business owner who leveraged his own skills as a salesman to build up a successful venture of his own. Now, Jon puts all of his focus on living the “HG [Hustle and Grind] Lifestyle” and bringing others to the top with him. In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Jon to dive into how Jon went from sitting in a prison cell to creating outrageous success for himself as an entrepreneur, the challenges of selling as an employee and the lessons you can take from the process if you’re willing to push boundaries, and how Jon is taking the sum of his own hardships and struggles and building a better future for himself and everyone around him. Tune in for an inspiring, empowering story which proves that nothing is out of reach for those willing to simply move forward.

What does it take to go from where you are today to the industry giant you’re aiming to be down the road? Growth comes down to more than just a few extra ads or one more mastermind event. Luckily, there are those out there who have business growth down to a science.   Adam McChesney is the owner and CEO of Auto Glass Repair and Mizz Marketing, an agency that provides small businesses with ROI-driven lead generation to get their message in front of the right people. Adam is also a “digital landlord” and a longtime serial entrepreneur.   In this episode of The Liquid Lunch Project, Matthew, Luigi and Adam break down the importance of dialed-in process and systems for anyone who wants to scale, Adam’s background and entry into the entrepreneurial world, why every business needs both lead generation and a way to track what works, and how Adam is making his individual vision of success a powerful reality. Listen in for an interview that will help you remove all the roadblocks between you and the business growth you’re after.   What You’ll Learn:   How Adam achieved major growth in his ventures simply by removing himself from them entirely (and why it worked) What taking action on several healthy programs - in business and in his own life - has helped Adam realize and improve about himself Why surrounding yourself with people who understand and cheer you on is the best way to counteract all the external negativity that comes with making progress And much more!   Favorite Quote:   “Creating a business structure around the lifestyle that I want to live... for me, that is success. There's not a particular dollar amount, there's not a particular amount of businesses, it's, ‘Am I happy and is everything connected?’ And it's always going to be a work in progress. But if I can keep on that projection of getting there, then to me that's going to be successful.”   Adam McChesney   Connect with Adam:   Mizz Marketing   Facebook   LinkedIn   Cell: 314-540-9092   How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!  

Money makes the world - and your business - go 'round. So, how should you go about getting the funds you need to operate and scale?  In this episode of The Liquid Lunch Project, Matthew and Luigi tackle the subject of financing, covering the 4 C's of finance that every business owner needs to know as they scope out ways to get funding, playing the long game, and knowing your business' strengths. Listen in for the financial details that will help you fuel the growth you're planning.   What You’ll Learn: What to know about the relationship between your business credit and your credit, and the role each one plays in securing business funds How to build some solid credibility with the right people, both on your own and with your team Why you don't need every one of the four C's, and how to pick the one (or more) that suits your business best And much more!   Favorite Quote: "Make sure you have one of those four C's. If you have one of those four C's, there's somebody out there that can help you get the capital you need to grow."   Matthew Meehan   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!  

"When and how should I start building my business credit?" It's a question the guys hear almost daily - and they're here with an answer, once and for all. In this episode of The Liquid Lunch Project, Matthew and Luigi drop some wisdom on building your business credit, including the I.O.W.A. pillars, ways to boost your credibility, and why you hands-down have to have a professional email address. Tune in for a quick-but-vital rundown on setting your business, and its credit, up for success.    What You’ll Learn: What lenders want to see when they look at your business, whether you're just starting or well-established How an office space contributes to the success of your enterprise (and why a PO box won't cut it) Why you should never use a mobile number as the primary contact point for your business And much more!   Favorite Quote: "It's something that is overlooked by every single business owner, whether it's the guy that's starting or the multimillion-dollar corporation. We never give enough credence to how important it is to build business credit, especially when you're starting."   Luigi Rosabianca   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

Ever noticed some vast, well-known company on the cover of Forbes and thought to yourself how unattainable that level of success would be for a small business owner like you? Here’s the truth: It isn’t. All you need is a little advice and a few insider tips from the guys who’ve played in that arena before - and a whole lot of follow-through.   Matthew Meehan and Luigi Rosabianca are the founder/CEO and Operations Manager, respectively, of Shield Advisory Group. This organization gives small and midsize business owners the resources and information they need to rise to the level of Fortune 500 companies and other industry heavyweights. With decades of experience in venues ranging from Wall Street to architecture and law, Matthew and Luigi are well-equipped to tackle all the complications and challenges of transforming a small business into a force to be reckoned with.   On the first episode of The Liquid Lunch Project, Matthew and Luigi dive into how they worked their way up from humble beginnings to the heights of business advising, how networking has changed throughout the years (including why the old “water cooler talk” methods shouldn’t be abandoned), the origin story of Shield Advisory Group, and what future episodes of the show have in store. Listen in to get in on the ground floor of a podcast you literally can’t afford to miss. What You’ll Learn:   What a little persistence - and the art of “stoop talk” - did for a couple of boys from humble, hard-working immigrant families as they developed their idea of success How Matthew got his first serious job in finance with an ill-fitting suit, no resumé, and sheer stubbornness Why just getting access to capital isn’t enough, and how to translate the funding you do get into opportunities to scale And much more! Favorite Quote:   “There is a formula: Clients need to find efficiencies, clients need to scale their business, because in this competitive dynamic economy if you're not growing, you're shrinking. So, it's a classic shark theory. If you're not swimming forward, you're sinking. What we try to do all day long is to create scale opportunities and efficiencies of scale, where a small business has the opportunities that the large American businesses may have.”   Luigi Rosabianca    How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!