Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
May 10, 2020 • 22min
Leveraging Thought Leadership | Chris Clews | 220
Today's guest is Chris Clews, a speaker, marketing consultant, and author of What 80s Pop Culture Teaches Us About Today's Workplace. Chris takes us on a journey from having 23 years in corporate marketing to being a Thought Leader spreading his message using 80s pop culture to connect with audiences in ways they will retain. Three Key Takeaways: How to move from a corporate position to an independent Thought Leader. When to make the move from your day job to Thought Leader. What you need to do to test your Thought Leadership early on.
May 7, 2020 • 21min
Leveraging Thought Leadership | Anthony J. Algmin | 219
Today we sit down with Anthony J. Algmin, Founder and CEO Algmin Data Leadership and author of Data Leadership: Stop Talking About Data and Start Making an Impact! Anthony shares his journey of starting his company and writing his book. We discuss reasons to revisit your own book now and whether you should hold back your IP or make it fully accessible. Three Key Takeaways: · Why Thought Leaders should make their IP accessible. · How revisiting your own book can give you a fresh look at your own Thought Leadership. · Why Thought Leaders need to understand the data they have available to them.
May 3, 2020 • 19min
Leveraging Thought Leadership | Joan Driggs | 218
Today we interview Joan Driggs, the VP of Content and Thought Leadership at Information Resources Inc. She shares how to get buy-in on Thought Leadership from senior management and people in the field. We explore the idea of soft ROI and how to measure the return on your Thought Leadership. Finally, we wrap up by discussing spreading content across multiple platforms to suit the needs of various audience types. Three Key Takeaways: · How to measure the return on Thought Leadership. · What you can do to get buy-in for Thought Leadership in your organization. · How to move Thought Leadership to new modalities and new audiences.
Apr 30, 2020 • 23min
Leveraging Thought Leadership | Michael Watkins | 217
Today we have the pleasure of talking with Michael Watkins, Co-Founder of Genesis Advisors and author of Right from the Start and International Best-seller The First 90 Days. Michael discusses his switch from academic to consultant, Thought Leader, and author. We discuss his hit book and the difference in approach from his first book. Three Key Takeaways: · How academics differ from Thought Leaders. · Why being able to scale your Thought Leadership is the key to a successful business. · How Thought Leaders can take advantage of a test bed audience.
Apr 26, 2020 • 23min
Leveraging Thought Leadership | Jesse Finkelstein | 216
Today's guest is Jesse Finkelstein, the Co-Founder, and Principal of Page Two, an agency run by publishing veterans helping non-fiction authors navigate their full range of publishing options to achieve each client's unique goals. Jesse shares her experience in the publishing world, what to watch out for when signing a contract, how to avoid friction with your publisher and the type of control you can maintain by not going with a big publishing house.
Apr 23, 2020 • 19min
Leveraging Thought Leadership | Lee Colan | 215
If you're a thought leadership speaker looking to create real impact, you need to base your work on a strong content model. Don't know how? Then this episode's for you! Today's guest is Lee Colan, a leadership adviser, consultant, best-selling author of multiple articles, co-founder of the L Group, and author of 14 leadership books including his new release, The Power of Positive Coaching. He's here to talk to us about thought leadership speakership, creating content models, and providing actionable insights that move your audience to act - from the minute you leave the stage. If you're looking to create a strong content model for your thought leadership, TLL can help!
Apr 19, 2020 • 20min
Leveraging Thought Leadership | Carmen Fontana | 214
Is authenticity the most important part of your thought leadership? Authenticity is a major reason why clients listen - and a high factor in forging a strong, continued relationship! In today's episode, we interviewed Carmen Fontana, an organizational thought leader specializing in Cloud and Emerging Tech. She leads Centric's Innovation program, helping identify and cultivate new ways of solving clients' problems, and she's here to talk to us about authenticity, engagement, and how to get your thought leadership to resonate inside and outside of your organization. If you want your thought leadership to resonate, you need to distinguish between thoughts that are sand, clay, and bedrock!
Apr 16, 2020 • 20min
Leveraging Thought Leadership | Steve Anderson | 213
Do you know the difference between "accidental" and "intentional" risk? Are you taking enough risks to grow your business? Today's guest is Steve Anderson, sought-after speaker, influencer, and author of the widely anticipated book, The Bezos Letters. Steve has a Masters in Law, and for the last 20 years, he has crossed the nation speaking for state and national organizations, helping people make sense of rapidly changing technology, and learn how to effectively use these new tools. He talks to us about his new book, the process it took to write it, and how his book is opening doors! Steve also addresses the idea of "intentional" risk, and why businesses need to be able to take risks in order to survive and prosper. This is a great episode, so listen in! If you're writing a business book, you need to know the 3 Things Your Book Needs From You!
Apr 12, 2020 • 27min
Leveraging Thought Leadership | Digital Products | 212
Today's episode is a compilation of our favorite guests, talking to us about the ins-and-outs of digital products and online learning! John Tota, a pioneer in online education for corporate training, moved from a Wall Street career to founding his own company, Edulence, developing online training solutions for corporate educators. He talks to us about the trends in online learning, and what thought leaders need to understand to operate successfully in that space. Patricia Fripp, the first female president of the National Speakers Association and a Hall of Fame speaker. She discusses ways to take content, put it online through multiple modalities, and scale it to every end of the price spectrum. Lastly, we have Vince Poscente, Olympic skier, award winning sales and marketing executive, and member of both the USA and Canadian Speaker Hall of Fame. He talks about how speakers and speaking agents can make each others' lives easier, how to create real relationships through digital connections, and why great production value is a must. We hope you enjoy this compilation about digital products and online learning!
Apr 9, 2020 • 21min
Leveraging Thought Leadership | Julian Birkinshaw | 211
Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others? Today's guest is Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, and the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. He's also the author of Reinventing Management: Smarter Choices for Getting Work Done and Becoming a Better Boss: Why Good Management is So Difficult. Listen in as he discusses thought leadership academia, and how to bring your visionary thought leadership to the world in a way that solves problems – and makes money!
