Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Jun 14, 2020 • 20min
Leveraging Thought Leadership | Ernie Humphrey | 230
Today's guest is Ernie Humphrey, the Vice President of Thought Leadership at Stampli. Ernie was a long time treasury manager before becoming a Thought Leader and community builder for finance professionals. We talk about what it takes to build a community, how to build credibility, what content to use, and whether you should be monetizing the community you are building. Three Key Takeaways: How you can get an audience to take notice of your Thought Leadership? What steps you can take as a Thought Leader to build a trusted community. What you can do to build credibility as a Thought Leader.
Jun 11, 2020 • 21min
Leveraging Thought Leadership | Thom Singer | 229
Today's guest is Thom Singer, a renowned speaker on growth leadership, author of a dozen books including Batteries Not Included, and host of the podcast Cool Things Entrepreneurs Do. Thom shares his journey from sales and marketing to Thought Leader and how he realized he wanted to be a keynote speaker. Thom details how he gets bookings and the various touchpoints he uses to stay on the radar of potential meeting planners. Peter and Thom discuss the sometimes difficult task of making both audiences and the planner who hired you happy. Three Key Takeaways: How a Thought Leader can follow up with potential clients. The ways Thought Leaders can make the life of a meeting planner easier. Why Thought Leaders doing speaking engagements should involve themselves in the conference beyond their stage time.
Jun 7, 2020 • 21min
Leveraging Thought Leadership | Polly Mitchell-Guthrie | 228
Today's guest is Polly Mitchell-Guthrie, Vice President of Industry Outreach and Thought Leadership at Kinaxis - a technology company focused on the supply chain. Polly talks to us about how Kinaxis is earning trust through credible standalone Thought Leader content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of Thought Leadership and how Kinaxis uses a promoter score as part of their metric. Plus Polly gives some great insight into what anyone looking to bring Thought Leadership to their organization will need and what they should be prepared to do. Three Key Takeaways: How to gain trust with Thought Leadership is more than just speaking about your own organization. Why Thought Leadership needs to be bi-directional. What an up and coming Thought Leader needs to be thinking about before jumping into the role in their organization.
Jun 4, 2020 • 20min
Leveraging Thought Leadership | Jonah Berger| 227
Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don't want to miss. Three Key Takeaways: · How Thought Leaders can position themselves for better bookings with speaker bureaus. · Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. · What Thought Leaders can learn by working in different industries that push your boundaries.
May 31, 2020 • 27min
Leveraging Thought Leadership | Jean Accius | 226
Today's guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP. Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world. Three Key Takeaways: How to take Thought Leadership from idea to impact. What AARP is doing to share their Thought Leadership in the age of COVID-19. Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.
May 27, 2020 • 22min
Leveraging Thought Leadership | Alex Osterwalder | 225
Today's guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation. Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market. Three Key Takeaways: How to take your Thought Leadership from book to digital products. Why you need to listen to even the weak signals in your Thought Leadership. What you can do to build a business model around the Thought Leadership in your book
May 24, 2020 • 21min
Leveraging Thought Leadership | Marci Alboher | 224
Today's guest is Marci Alboher, the author of The Encore Career Handbook and Vice President at Encore.org a non-profit focused on connecting, collaborating, and innovating across generations. Marci tells us how Encore is using Thought Leadership to change the story for older people in the workplace. We discuss what goals they are trying to achieve, the need for a myriad of perspectives, and how they gain visibility to influence change in the world. Three Key Takeaways: How to use Thought Leadership to navigate the change from the corporate sector to non-profit. The difference between a solo Thought Leader and Organizational Thought Leadership and how Encore blends the two effectively. Why Thought Leaders can have a greater reach by having multiple voices all speaking about the same subject.
May 21, 2020 • 19min
Leveraging Thought Leadership | Simon Leslie | 223
Today's guest is Simon Leslie, CEO and Founder of Ink Global and the author of There is no F in Sales. Ink Global delivers print magazines for airlines; an industry many thought obsolete, yet Simon leads his company to grow year after year. Join us as Simon shares why he wrote his book: There is no F in Sales, which highlights the struggles and successes of his career. Learn why having a published book has personally changed Simon, how he views business, and what opportunities are on the table now that he is an author. Three Key Takeaways: How you can gain confidence in your Thought Leadership from publishing a book. Why Thought Leaders need to think long term and not just about the next quarter. Why you need to understand the contract you sign in order to get the full potential of putting your thought leadership into a book. When is the right time to put your Thought Leadership into a book?
May 17, 2020 • 19min
Leveraging Thought Leadership | Dan Hawthorne | 222
Today COO of Thought Leadership Leverage Bill Sherman takes over the topic Organizational Thought Leadership; in future episodes both Bill and Peter will tackle the subject. Bill's first guest is Dan Hawthorne Director of Industrial-Organizational Psychology at PAIRIN. PAIRIN is a social enterprise software company looking to do good in the world by helping people get the answers they are looking for. Dan explains how they use science to back up their Thought Leadership while building behavoiral assessments to help people find jobs, advance in their careers, and move into their next stage of life. We also talk with Dan about how the world has changed in recent months, how he is adapting to it, and how his company is doing their part to bring validated information in a way people can understand. Three Key Takeaways: How to use good science to back up your Thought Leadership. Why using the right language in your Thought Leadership is key to the audience being able to grasp the subject. How to celebrate the success of Thought Leadership.
May 14, 2020 • 23min
Leveraging Thought Leadership | Becky Robinson | 221
Today's guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free! Three Key Takeaways: How to measure the success of a Thought Leader's book. Why you might expect larger sales of a Thought Leadership book in year 2 than year 1. Why you should focus on a single platform for your Thought Leadership.
