Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Nov 1, 2020 • 32min
Leveraging Thought Leadership | Mike Kleinemaß | 270
Today's guest is Mike Kleinemaß, Digital Marketing & Communications Expert at ThyssenKrupp, a company that deals with engineering and construction of plant technology. Mike discusses how he came to thought leadership while doing other research and how it fits into his role in digital marketing. Bill and Mike discuss the place of platforms like Linkedin in B2B sales and why building a following and creating truly useful content for your prospective clients is important. In addition, Mike talks about the importance of building a relationship in which you are open and available to answering questions, having conversations, and engaging with your followership instead of just pushing out a message. Mike helped create a task force at ThyssenKrupp and explains how that came to be, the purpose of it, and why those involved need to understand their value within the organization and the impact they have. As a digital marketing and growth expert Mike shares some incredible knowledge that can be applied to any company or organization seeking to understand how to be successful in the digital space. Three Key Takeaways: · As more digital transformations happen thought leaders need to understand the new journey their customers will undertake. · Thought leaders can gain a great deal of insight from examining the analytics of their social media and website. That information can be used to create targeted sales strategies. · Becoming a thought leader for your organization will mean understanding the purpose and goals of the company, then building a strategy to convey that to the right people.
Oct 29, 2020 • 18min
Leveraging Thought Leadership | David Hancock | 269
Today's guest is David Hancock, the co-author of 16 books including Performance Driven Thinking, The Best of Guerrilla Marketing, and The Entrepreneurial Author. David is the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International. David sits down with Peter and immediately puts some commonly held myths regarding publishing to bed. During the course of their conversation, they explore the wants of a publisher and the needs of the author. They discuss the pros and cons of a book advance why it isn't just free money, and what you might want to negotiate for more than an advance. David shares what you'll want to look for in a publisher before finishing our conversation with advice for authors about to seek a publisher for their first or next book. Three Key Takeaways: Thought Leaders need to be aware that a publisher is not going to take care of everything for you during the publishing process. Many try to seek a book advance, but thought leaders would be better served to negotiate for higher royalists. When seeking a publisher for your book on thought leadership find a publisher who is going to give you the control you need over your content.
Oct 25, 2020 • 34min
Leveraging Thought Leadership | James Carbary | 268
Today's guest is James Carbary, founder of Sweet Fish Media, the executive producer of the B2B Growth podcast, and the author of Content-Based Networking. James chats with us about how he is using podcasting in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself. James talks about the questions he asks before an interview to prompt passionate replies that you can build an incredible episode around. We discuss using your podcast guests to do original research to gain powerful insights into the wants and needs of the very people you are looking to help and how you can use that research to fuel your content strategy for months to come. Finally, James shares how he is going beyond the podcast to create communities and achieve content-based networking to create meaningful relationships. If you have a podcast or are thinking of starting one this is the episode for you! Three Key Takeaways: Thought Leaders can use a podcast to forge new relationships with guests that can lead to the guest becoming a client. During your podcast don't be afraid to ask the guest to do a short survey you can use to fuel your thought leadership. A podcast about your thought leadership should be named around being a useful resource to the client and not around yourself.
Oct 22, 2020 • 19min
Leveraging Thought Leadership | Roger Connors | 267
Today's guest is Roger Connors, chairman and co-founder of Zero to Ten, best-selling author of Fix It, Change the Culture, Change the Game, and his upcoming book Get a Coach, Be a Coach. Roger was a co-found of Partners in Leadership before having a successful exit and is one of the top organizational cultural professionals in the world. Roger shares with us how his first book turned into a tipping point for his business to be a break out success. We discuss the lessons learned while building Partners in Leadership and the steps it took for him to successfully exit the company. Roger talks about his new book Get a Coach, Be a Coach, and how the average person has ten coach ready skills. We get into how to get the best out of those skills and coaches as well as the technology needed. If your organization is seeking coaches, you might be surrounded by them and not even know it! This is a great episode for anyone looking for or looking to become a coach for their organization. Three Key Takeaways: If a thought leader wants to be able to exit their business, then it needs to be based around models and not your name and charisma. The average person has ten coach ready skills and most skills take fifteen minutes or less! Thought Leaders using digital solutions need to help organizations adopt a culture that can use it, not just teach them the ins and outs of the software.
Oct 18, 2020 • 22min
Leveraging Thought Leadership | Larry English | 266
Today's guest is Larry English, president, and co-founder of Centric Consulting, a management consulting firm that guides organizations through complex digital business and technology problems. Larry has also recently written Office Optional, a timely book about moving from the office to remote working. Larry explains how his book was in the works before COVID-19, how his company has been working virtually for 20 years, how they have cultivated a positive work culture, and how they are teaching others to do the same. We discuss the issues employees face when starting to work remotely, like finding a work/life balance, managing the freedom of not being in an office, and avoiding having your team feel disconnected from each other and the organization. We end the conversation talking about understanding how a book can play into your business, why something's that are important to do won't have a measurable ROI, and why producing content can give you an edge on your competition. This is a great episode for anyone working in or managing a company dealing with the hardships of moving your teams to work virtually. Three Key Takeaways: Thought Leadership will play a huge part in maintaining the culture of an organization during the move to remote working. Not all thought leadership will have a hard ROI, yet the importance of your content will be immense. Thought Leaders should consider the breadth of their content and how it will play into the future of how people work and live.
Oct 15, 2020 • 22min
Leveraging Thought Leadership | Trond Arne Undheim | 265
Today's guest is Trond Arne Undheim, author of Pandemic Aftermath and Disruption Games, host of Futurized Podcast, speaker, and futurist. Trond joins us to share how it can be tricky being a thought leader on a blend of topics and how there is an underlying common thread that connects it all together. We discuss why Trond writes books, how he monetizes them, and why sales of the book aren't where your focus should be. Trond explains what a Futurist is and how he has grown into that title. Plus we look at the future of thought leadership post COVID-19 and why Trond believes the role is going to come roaring back! Three Key Takeaways: Networking in thought leadership isn't just about connecting people, it also involves making knowledge connections. Writing a book on your thought leadership can create a gateway to paid speaking. Thought Leaders need to have actionable content instead of motivational speeches. There is no alternative to a knowledge-based view of the future.
Oct 11, 2020 • 31min
Leveraging Thought Leadership | Elizabeth Bachman | 264
Today's guest is Elizabeth Bachman, Presentation Skills Trainer at Strategic Speaking for Results, host of Speakers Who Get Results podcast, and former founder and artistic director of the Tyrolean Opera Program. Elizabeth shares how she helps professionals find their voice, get on the stage and elevate their profile within their organization. We discuss building credibility, overcoming stage fright, and ways to find opportunities to get on the stage Elizabeth discusses how her incredible talents as an opera director have allowed her to shape the way an audience takes in what speakers are sending out and how you can tailor your message to the different audiences without having to change the meaning of your content. We wrap up the conversation talking about Elizabeth's passion for working with women to break the gender stereotypes that exist. She shares valuable advice for women looking to break into the speaking scene and why allies could be the difference-maker. The advice in this episode can take young speakers out from behind their computer to the stage and beyond! Three Key Takeaways: If you want to be recognized for your Thought Leadership you have to stand up and be noticed. Having a poor speaking engagement doesn't have to be the end of your Thought Leadership. It is simply a moment to learn, go back to the basics, and continue to practice. Thought Leaders should seek allies who believe in you to keep you going when you doubt yourself.
Oct 8, 2020 • 20min
Leveraging Thought Leadership | Mark Hunter | 263
Today's guest is Mark Hunter, author of best-selling books High Profit Prospecting, High Profit Sales, and his newest book A Mind for Sales, Mark is a Certified Speaking Professional, and one of the top 50 sales and marketing leaders in the world. Mark shares with us how the role of sales has changed over the years as technology has evolved and how it is changing again in the face of COVID-19. We discuss how to modify sales training to deliver it online with the same efficiency as in person. Mark talks about the need to protect your fee, regardless of the method your content is delivered because your fee should be based on the outcome of your content. This episode is full of amazing sales tips from one of the world's best! If you want to keep up with the changing landscape you'll want to tune in to this episode. Three Key Takeaways: Sell your thought leadership is less about education and more about helping a client to see what they did not think was possible. If you need to take your sales training online you'll need to break your thought leadership into smaller bit-sized chunks then you would for a two day event. The price of your thought leadership needs to be based on the outcomes you deliver and not the method of delivery.
Oct 4, 2020 • 21min
Leveraging Thought Leadership | Bennie Fowler | 262
Today's guest is Bennie Fowler, former Group Vice President, Global Quality and New Model Launch at the Ford Motor Company. Bennie has taken his 40 years of executive experience and is now President and CEO of Bennie Fowler LLC where he is helping clients with their most challenging and complex business problems. Bennie shares where his passion for thought leadership comes from and how his decades of experience in the C-Suite have played a big role in his ability to help others now. We discuss how teams can deliver quality and productivity at the same time when good leadership is in place. Bennie talks about how he wrote down and documented the various processes he was involved with at Ford and how those practices have helped in creating content for his new venture. If you are an executive thinking about making the jump to thought leadership, this episode has some great advice on what you'll need to do to create a road map to success in a new career. Three Key Takeaways: Thought Leaders can use the years of experience in a previous role to develop new content. Thought Leaders need to be able to adjust and adapt to the needs of their clients. When transitioning from executive to Thought Leader you'll want to have a road map of where you want to go and who you want to help.
Oct 1, 2020 • 24min
Leveraging Thought Leadership | Brandon Steiner | 261
Today's guest is Brandon Steiner, the founder of the Steiner Agency and Collectible Exchange, host of Unplugged Podcast, and author of You Gotta Have Balls and The Business Playbook. Brandon is a sports marketer, renowned motivational speaker, and creator of the Everything Bagel! Brandon shares how he actually created the Everything Bagel in 1973 before starting Steiner Sports where he represented athletes for speaking engagements and corporate appearances. Brandon talks about how the blog he started opened the door to become a speaker and author. He explains how he is open and honest, which might not always be pretty but creates a close connection with the audience. We also discuss how Brandon branched out from his sports crowd to join the McKay Group to grow as a speaker and author. Three Key Takeaways: Thought leaders need to create content for their audience to get to know them and trust their voice. Thought Leadership should be truthful and transparent, even when it shows the hardships of your journey. If you thought leadership encourages others to grow and change, you need to be able to grow and change as well.
