Today's guest is David Hancock, the co-author of 16 books including Performance Driven Thinking, The Best of Guerrilla Marketing, and The Entrepreneurial Author. David is the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International.

David sits down with Peter and immediately puts some commonly held myths regarding publishing to bed. During the course of their conversation, they explore the wants of a publisher and the needs of the author. They discuss the pros and cons of a book advance why it isn't just free money, and what you might want to negotiate for more than an advance.

David shares what you'll want to look for in a publisher before finishing our conversation with advice for authors about to seek a publisher for their first or next book.

Three Key Takeaways:

Thought Leaders need to be aware that a publisher is not going to take care of everything for you during the publishing process.
Many try to seek a book advance, but thought leaders would be better served to negotiate for higher royalists.
When seeking a publisher for your book on thought leadership find a publisher who is going to give you the control you need over your content.

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