In Before The Lock cover image

In Before The Lock

Latest episodes

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Nov 6, 2020 • 59min

🔓 19: Impostery

Erica and Brian take a break from election results to talk about imposter syndrome, mental health, and finding trusted confidants. All the feels: Joanna Bloor Erica’s Blog Post Ted Lasso Holly Firestone Sponsored by:  Community Club - Whether you're an experienced community manager, just starting out, a founder building a community-driven business, or just community curious, the club has something for you
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Oct 27, 2020 • 1h 28min

🔓 18: I’ll take one Culture, please

Creating a culture in and around your community. Also, epic story time with Erica and Brian — you don’t want to miss it. Some personal news: brianoblinger.com ericakuhl.com Creating culture: V2MOM Erica talking culture on the Culture Amp pod Aftershow: SteveMo on stage with Macklemore Sponsored by: Vanilla Conversations brings together practitioners from around the world to share their stories, their experiences and their knowledge. Localist’s community event platform gives you the tools to connect, grow and engage your community.      
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Oct 13, 2020 • 25min

🔓 17: Minimum Viable Community

In this very special episode of the pod recorded live at CMX Summit 2020, Erica and Brian walk through the finer points of launching a new community using their free Community Launch Guide. Go For Launch: Community Launch Guide Minimum Viable Community Community Industry Terms Glossary everyoneknowsmaria.com
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Oct 1, 2020 • 1h 10min

🔓 16: Presentations, networking, and food

A special live episode about community events - user groups, VIP events, and conferences - on Khoros’ new events platform. Events: Event page on Khoros’ Atlas Community Salesforce Trailblazer Groups Alteryx User Groups Sponsored by: Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement.
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Sep 29, 2020 • 1h 29min

🔓 15: Steer, edit, lock, remove, ban

Custom shirts for community pros, moderation best practices, and a role-play in which Erica drops the ban hammer on Brian. Get Your Community Shirts!: https://ib4tl.fm/shirts Moderation: Former YouTube Mod is suing because of PTSD Facebook paid $52m to Mods with PTSD Adam Nichols Definition: Moderator Definition: Moderator Guidelines Definition: Abuse Reports Sponsored by: Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement. LIVE FROM ATLAS: In Before the Lock Special Episode Localist’s community event platform gives you the tools to connect, grow and engage your community.
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Sep 15, 2020 • 1h 20min

🔓 14: Close to the money

Erica and Brian answer the question “where should community live in an organization?” and detail the pros and cons of each department. Where should the community live?: Brian’s talk on customer support community strategy Episode 4 about Customer Experience Aftershow: Pink Whitney Breckenridge Whiskey Arnold Palmer commercial Sponsored by:  Localist’s community event platform gives you the tools to connect, grow and engage your community. Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement. 
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Sep 1, 2020 • 1h 16min

🔓 13: Get rid of your stupid hero

Data-driven community UI/UX design, best practices, and Brian’s hatred of ridiculously large hero images. Design: Hero image Joe Cothrel “Above the fold” Glowing Blue 7Summits Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community
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Aug 18, 2020 • 1h 49min

🔓 12: People are #1

Architecting a team, building culture, and leading people to be the best they can be. Also, epic rants by Brian. Architecting a Team Resource: Community Team Leveling Guide Resource: Sample Community Org Structure Resource: Community DACI Holly Firestone (Theme Song) Julie Hamel Sponsored by: Localist’s community event platform gives you the tools to connect, grow and engage your community Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs
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Aug 4, 2020 • 1h 15min

🔓 11: You get what you pay for

Translating your strategy into technical requirements, engaging with community platform vendors, and negotiating the best deal. Pre-Show: Brian doesn’t have COVID-19 Resource: Community Launch Guide Platform Vendor Selection: Brian’s twitter thread on vendor selection Builtwith.com Feverbee’s community platform comparison tool Resource: Platform Vendor Scorecard Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service cost The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community
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Jul 21, 2020 • 1h 5min

🔓 10: Back to Failtown

Erica and Brian return to Failtown to tell tales of some of their biggest screw ups. We innovated these failures so that you don’t have to. #Fail Episode 6: So far, so good Flip Video Camera Vanilla Forums Community Blog Brian's Twitter thread on the Admin rank fail  Adam Nichols Sponsored by: The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs

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