In Before The Lock cover image

In Before The Lock

Latest episodes

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Mar 2, 2021 • 1h 40min

🔓 29: Post, vote, comment, ask a question, answer a question, or attend a user group

Defining, measuring, and executing community engagement programs to grow your community and achieve your business goals. Also, Peeps. Community Industry News: Holly Firestone promoted to VP, Community Advice for DEI in Your Communities Circle raises $4M Commsor raises $16M Twitter announces ‘Communities’ Engagement: Definition of Engagement Definition of Thread Depth Definition of Solution Rate Definition of Responsiveness Programs: Definition of Member Onboarding Community Metrics Template Episode 27 on Content Programs Episode 26 on Groups Episode 5 on Gamification Episode 7 on Superuser Programs Episode 20 on Employee Engagement Aftershow: Peeps Sponsored By: Grow your community and prove ROI with Orbit, the community experience platform that puts members first Hivebrite’s Community Group Strategy eBook will help you understand the benefits of a group strategy, how and when to great a group, how to offer value, and tips to ensure success.
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Feb 16, 2021 • 1h 7min

🔓 28: Keeping you out of prison

Partnering with Legal for all of your community needs, staying out of prison, and an egregious misuse of the Salesforce blue cloud logo. Community Industry News: CMX 2021 Community Industry Report Community-Led Pledge Working With Legal A checklist for how to partner with Legal Sponsored by: Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities. Grow your community and prove ROI with Orbit, the community experience platform that puts members first
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Feb 2, 2021 • 1h 16min

🔓 27: Content is Queen

Everything you need to know about building world-class content programs for your community, step-by-step. Community Industry News: Happy CMAD! Khoros acquires Flow.ai Community Club Job Survey CR State of Community Management 2021 CMX 2021 Community Industry Awards Content is Queen: Matt DeSimone Alteryx Community HubSpot Community Telluride Heli-Skiing Sponsored by: Grow your community and prove ROI with Orbit, the community experience platform that puts members first Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs
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Jan 19, 2021 • 1h 16min

🔓 26: Groupopolis

How to leverage Groups to strategically scale your community. Community Industry News: Khoros acquires TopBox IBM acquired 7Summits Alteryx Community 2020 Wrap Emails Groups: 16: Presentations, networking, and food Vanilla’s 2021 Community Predictions eBook Brian tweeted asking who uses Groups effectively Join the “Erica Kuhl Sux” group Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs Grow your community and prove ROI with Orbit, the community experience platform that puts members first Piper Kuhl - the kuhlest dog around.    
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Jan 5, 2021 • 1h 47min

🔓 25: A Costco-sized warehouse full of Support Engineers

Working collaboratively with Customer Support to build a self-service community, ramping efficiency, and creating business value. Working with Customer Support: Deflection Brian’s CMX 2016 Talk On Support Communities Community Launch Guide Brian’s TSIA presentations: 2017 and 2018 Tribal Knowledge Brian’s IS-CL Presentation on Calculating ROI Solution Rate Responsiveness Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs
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Dec 22, 2020 • 1h 3min

🔓 24: Preparation meets opportunity

Erica and Brian revisit their 2020 predictions, discuss current trends, and look ahead to 2021. Trends and Predictions: 2: The next normal Community Club Jobs Board "He hit a home run, and didn’t even realize it." Aftershow: Grandma Oblinger’s Dream Bar recipe Sponsored by: Vanilla’s 2021 Community Predictions eBook Localist’s community event platform gives you the tools to connect, grow and engage your community.
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Dec 8, 2020 • 1h 8min

🔓 23: Be bold. Be brief. Be gone.

How to effectively engage Executives to sell the idea of community, gain their buy-in, and partner for success. Gaining Executive Buy-In: 3: Sell the why 21: Everybody wants the big title “Sell me this pen.” Brian’s IS-CL presentation How to stall in a meeting Sponsored by: Localist’s community event platform gives you the tools to connect, grow and engage your community. Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities.
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Nov 24, 2020 • 47min

🔓 22: Lead with gratitude

A Thanksgiving Special: Extending gratitude and telling stories about people that changed our careers and lives forever. Giving Thanks: Jon Wishart Holly Firestone Joe Cothrel Karen Mangia Karen’s Books Our Sponsors: Khoros, Community Club, and CMX You! Our Listeners! Aftershow - Favorite Thanksgiving Recipes: Corn Casserole Brownies & Icing Pumpkin Maple Baked Bean Cornbread Casserole Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs Localist’s community event platform gives you the tools to connect, grow and engage your community.
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Nov 19, 2020 • 54min

🔓 21: Everyone wants the big title

A special live episode recorded at Vanilla Conversations. Erica and Brian talk about their experiences as VPs of Community and what it takes to get to that level. Related episodes: Crafting a vision Building teams and leading people Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs
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Nov 10, 2020 • 1h 14min

🔓 20: Employees are customers, too

Enlisting, enabling, and motivating internal employees to take an active role in the success of your customer community. Employee Engagement Sample Employee Guidelines Sponsored by: Localist’s community event platform gives you the tools to connect, grow and engage your community. Vanilla Conversations brings together practitioners from around the world to share their stories, their experiences and their knowledge.

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