

Business of HYPE
HYPEBEAST
Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
Episodes
Mentioned books

Feb 10, 2019 • 1h 4min
Jerry Lorenzo
Jerry Lorenzo is the founder of popular streetwear brand, Fear of God. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Jan 6, 2019 • 1h 33min
Jon Wexler of adidas
Jon Wexler is the Vice President of Global Entertainment and Influencer Marketing for adidas. He has a job that everyone wants, but no one knows how to get it, so listen in as he details his journey, from losing thousands of dollars booking gigs in college, to becoming the man Kanye West said "saved my life."
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Dec 30, 2018 • 46min
BlackRainbow
BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW's mysterious origins, why print will never die, balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Dec 23, 2018 • 1h 16min
Benny Gold
Benny Gold is a San Francisco-based designer and accidental clothing brand founder. He tells us how hard-work and acting on impulses is a means to entrepreneurial success. Listen in as Benny documents the progression of his accomplished career, from growing up on an isolated Key West island and attending SCAD, to designing the original Huf logo, working with icons like Nike, Supreme and Stüssy, and stumbling into the creation of his namesake label.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Dec 16, 2018 • 1h 23min
James Whitner
James Whitner is the founder of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in Pittsburgh, finding his escape in fashion, the Tokyo effect, fighting the "hood dude" stigma, what's next for the brand, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Dec 2, 2018 • 1h 13min
Stephen Vanasco
Stephen Vanasco, formerly known as Van Styles, is a photographer extraordinaire and entrepreneur. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for flexibility as an entrepreneur, and the effect of social media on today's creatives.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Nov 25, 2018 • 41min
Mai Ikuzawa
This week we welcome the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries, including automotive, high-fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International, has a staff of one--herself. So for this show, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her professional life, embracing your idiosyncrasies, and balancing the three F's.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Nov 18, 2018 • 1h 26min
Errolson Hugh
Errolson Hugh is the co-founder and principal designer of ACRONYM. In this episode we learn how Hugh has become your favorite designer's favorite designer, spawning a new generation of street-minded technical fashion brands. He talks about discovering the functionality in karate gis at the age of 10, meeting his longtime partner Michaela Sachenbacher in college, moving to Berlin and designing outerwear for the likes of Burton, causing mass hysteria with 2015's Lunar Force 1, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Nov 11, 2018 • 1h 35min
Asa Akira
Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the 32-year-old pornstar talking about her start in the industry, how porn has drastically altered her life, finding integrity in whatever it is that you do and pivoting within your career. She also tells us what it was like to work with Kanye at the last PornHub awards show, in addition to opening up about her pregnancy.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Nov 4, 2018 • 58min
Shepard Fairey
Shepard Fairey is a world-renowned street artist, activist and entrepreneur. Fresh off the launch of his most ambitious project to date, one that brings his work into the world of virtual reality, the 48-year-old dives into the genesis of his "Andre the Giant has a posse" sticker and OBEY brand, what it takes to find your own distinct style, partnering with like-minded people, artist legacies, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.