Packaging Unboxd with Evelio Mattos cover image

Packaging Unboxd with Evelio Mattos

Latest episodes

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Nov 29, 2023 • 9min

Packaging costs are about to explode! Ep 154

If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags. Learn more about these upcoming antidumping duties here : https://www.trade.gov/commerce-initiates-ad-cvd-investigations-certain-paper-shopping-bags-cambodia-china-colombia-india#:~:text=On%20June%2021%2C%202023%20%2C%20the,Republic%20of%20Turkey%20(Turkey)%2C Support our sponsors: Factory direct packaging? IDP Direct Need to manage your packaging specifications? Specright Need to turn your content into clips? Clips Ninja The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers. Key Takeaways: Anti-dumping and countervailing duties are being imposed on paper bags imported into the US. Countries like Cambodia, China, Colombia, India, Malaysia, Portugal, Taiwan, Turkey, and Vietnam may face tariffs on paper bags. The preliminary determination has been made, and the final determination will be issued in March 2024. Brands need to be aware of the potential increase in costs and the need to pass them on to consumers. Importers may be fined for paper bags already shipped and received.
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Nov 22, 2023 • 60min

Ai Can Get You Hired Right Now! | Ep 153

About The Guest(s):Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity. Support our Sponsors: Tired of working with middlemen and ready to buy packaging? Go direct: IDPdirect.com Don't know your B flute from your E flute? Get your packaging specifications under control: Specright.com Summary:Evelio Mattos and Nick Longo discuss the use of AI in design and how it can revolutionize the industry. They explore the process of using AI to generate design concepts and how it can be integrated into a portfolio to showcase innovative thinking. They emphasize the importance of transparency when using AI in client work and the potential impact it can have on the design industry. Nick and Evelio also discuss the benefits of using AI in various design projects, including packaging design, car design, and advertising. Key Takeaways: AI can be a game changer in design, improving efficiency and creativity. Integrating AI into the design process can lead to better results and happier clients. Using AI in portfolio projects can showcase innovative thinking and set designers apart in the job market. Transparency is important when using AI in client work to build trust and ensure clients understand the process. AI can be used in various design projects, including packaging design, car design, and advertising.
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Nov 4, 2023 • 37min

Unboxing Ready to Drink Packaging from Hoste | Ep 152

**About The Guest(s):**​- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.​ **Summary:**​Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line.​ **Key Takeaways:**​ 1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience. 2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions. 3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience. 4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork. 5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.​ **Quotes:**​- "The packaging is like an experience in and of itself." - Robby Haynes- "The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek- "Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek About The Guest(s): Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd. Adam Peek: Co-host and host of the People of Packaging podcast Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails. Support the Sponsors Need truly factory-direct luxury packaging for established brands? Check out IDP Direct Are your packaging specifications out of control and hard to find? Then you need Specright!
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Oct 27, 2023 • 22min

The Ai Future Designers Aren't Considering: An Interview With Ai | Ep 151

About The Guest(s): Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry. P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its applications in packaging design. P provides insights and answers questions about the role of AI in the industry. Summary: Evelio Matos interviews P, an artificial intelligence co-host, on the podcast "Packaging Unboxed." They discuss the role of AI in packaging design and its potential to revolutionize the industry. P shares various tasks that AI can perform, such as generating new packaging design concepts, optimizing package dimensions, and developing sustainable packaging materials. They also explore the ways AI can enhance the packaging experience for consumers, including augmented reality packaging and personalized packaging. The conversation delves into the challenges of sustainability and greenwashing in the industry. P emphasizes the importance of transparency and accountability in packaging design. The discussion concludes with a reflection on the future of AI as both a creator and consumer, and the potential impact on the global economy. Key Takeaways: AI can dominate tasks such as generating new packaging design concepts, optimizing dimensions, and developing sustainable materials. AI has the potential to create immersive packaging experiences through augmented reality and virtual reality. Sustainable packaging materials include biodegradable and compostable options, upcycled materials, and smart packaging. Eliminating packaging entirely is challenging, but strategies like zero waste stores and refillable products can reduce the need for packaging. Greenwashing is a problem in the industry, with misleading claims of eco-friendliness. Consumers should demand transparency and certifications. AI designers have advantages in processing data, recognizing patterns, and working without fatigue, but they lack human creativity and intuition. AI as a consumer could lead to more efficient and data-driven purchasing decisions, personalized recommendations, and analysis of product reviews. The integration of AI with home appliances for shopping is still in its early stages, but examples include chatbots and voice assistants. AI consumers could interact with packaging through augmented reality, voice recognition, wearable tech, facial recognition, and biometrics. The future of AI as both creator and consumer could bring changes to the global economy, including increased productivity and new business models. Quotes: "AI designers have some serious advantages… They can process and analyze massive amounts of data… AI algorithms can be trained to recognize patterns and identify trends."  "AI can't replicate the full range of human emotions… It can't fully grasp the cultural, social, and historical context of design." "AI consumers can scan a package with their smartphone and see 3D product demonstrations, virtual try-on experiences, or get additional product information." "The fear of automation taking away jobs is a valid concern… But in the long run, it could actually create new opportunities for employment and innovation." "Don't stress about the robots… Keep creating, keep innovating, and keep pushing the boundaries of what's possible." Connect with our Sponsors: Established Brand Looking to Work Directly with Packaging Manufacturers? Check out www.IDPdirect.com Don't know your board weight from your elbow? Check out www.Specright.com the only specifications management team you'll ever need.
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Oct 21, 2023 • 37min

Packaging Redesign : 9 Years with the Wrong Packaging | Ep 150

Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct The best specifications management software I've found - SpecRight
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Oct 12, 2023 • 39min

Diseñando Packaging En Los Nichos De Lujo con Aktiva (Español)| Ep 149

Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas. Junto con Evelio Mattos, Mariano discute la importancia del envase de lujo sostenible y cómo puede mejorar la imagen de una marca. Enfatiza la necesidad de un enfoque integral para el envasado, considerando factores como el marketing, el comportamiento del consumidor y la gestión de productos. Mariano también destaca el papel de la inteligencia artificial avanzada en la industria del empaque y el valor del artesanado en la creación de envases personalizados y de alta calidad. Explica el proceso de crear tableros de ambiente, bocetos y representaciones para dar vida a los conceptos de envase. Mariano concluye discutiendo el futuro del envase de lujo y su potencial en los mercados internacionales. El envase de lujo sostenible mejora la imagen de una marca y puede ser un diferenciador clave en el mercado. La inteligencia artificial avanzada juega un papel crucial en la industria del empaque, permitiendo soluciones innovadoras y personalizadas. El artesanado es esencial para crear envases de alta calidad y personalizados que resuenen con los consumidores. Los tableros de ambiente, bocetos y representaciones son herramientas efectivas para presentar conceptos de envase y recopilar comentarios. El futuro del envase de lujo reside en los mercados internacionales, particularmente en Oriente Medio y otras economías emergentes. Aprenda mas sobre el packaging con: www.IDPdirect.com Y como las especificaciones de el packaging pueden ayudar a su negocio con www.Specright.com
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Oct 6, 2023 • 36min

Sell more with Limited Edition Packaging, Chobani's Lauren Hodges | Ep 148

Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity. The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product. To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season. But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers. The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence. Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs. In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and innovation. By incorporating playful themes, vibrant colors, and interactive elements, Chobani has created packaging that surprises and delights consumers. The limited edition nature of the packaging adds to its appeal, driving sales and encouraging consumers to collect them all. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation and consistent brand purpose. As Chobani continues to push the boundaries of packaging design, we can expect more exciting and innovative creations in the future. Links: Get packaging from the masters: IDPDirect.com Spec management for packaging: Specright.com Connect with: Lauren Evelio Adam
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Aug 30, 2023 • 45min

Packaging Automation Will Change Design / Why You Need to Attend PACK EXPO | Ep 145

Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action. Key Takeaways: Automation helps meet consumer demands and increase efficiency in the packaging industry. There is a severe labor shortage in manufacturing, and automation can help address this challenge. Designers should consider the practical implications of their designs and collaborate with the entire supply chain. Pack Expo provides an opportunity to learn about automation and see it in action. Register here for PACK EXPO Las Vegas: http://packexpolasvegas.com Connect with Tom Egan: Connect with Evelio Mattos: Support our sponsors: Need packaging manufactured: IDPdirect.com Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com Want to make dielines in minutes: Pacdora.com
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Aug 28, 2023 • 12min

How to Design Packaging (Food & Beverage) | Ep 144

Watch on YouTube: https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section. Key Takeaways: Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers. When redesigning packaging, it's important to eliminate elements that don't support the single message approach. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image.
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Aug 10, 2023 • 47min

Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry. **Summary:** In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations. **Key Takeaways:** 1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle. 2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals. 3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions. 4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets. 5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates. 6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom. 7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential. Connect with Evelio Mattos on LinkedIn here. Connect with Judith Fiedler on LinkedIn here. Learn more about La Prairie here. Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com Get your videos turned into clips with Clipsninja.com

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