Unboxing Ready to Drink Packaging from Hoste | Ep 152

**About The Guest(s):**​- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.​

**Summary:**​Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line.​

**Key Takeaways:**​

1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience.

2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions.

3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience.

4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork.

5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.​

**Quotes:**​-

"The packaging is like an experience in and of itself." - Robby Haynes-

"The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek-

"Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek

About The Guest(s):

• Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.
• Adam Peek: Co-host and host of the People of Packaging podcast
• Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.

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