
Heavy Hitters: The Digital Industrial Podcast
The podcast where heavy industrial industries meet the venture capital ecosystem. Interviewing thought-leading investors and founders to better understand the opportunities and challenges that lie ahead for digital industrial innovation.
Latest episodes

May 28, 2024 • 40min
87. Jonathan Campbell, Campbell Companies - Moving the Dirt World Forward
Jonathan details how he balances long-standing incumbent stability while also staying agile/open to new innovative ideas and engaging external innovators, why direct investing in the venture asset class was a strategy chosen to further innovation efforts, what you have to do as an operator to attract, develop, and retain “Dirt World” talent that can sustain a strong culture within an organization (with an NBA-inspired twist!), and finally how family offices with legacy roots in industrial markets are playing a bigger role than ever both in engaging and investing into the venture ecosystem.

May 20, 2024 • 28min
86. Sarah Liu, Fifth Wall - Building a Built World Network Effect
Sarah shares the story how Fifth Wall has scaled its sector-focused approach from launch in 2016 to today now managing >$3B AUM across several different product offerings, describes how the fund leverages its >110 owner and operator LPs from the real estate industry to add value to Fifth Wall’s stakeholders and ‘manufacture alpha’ in their returns, details how to balance the varying incentive alignment between both corporate strategic LPs and financial LPs, and finally we chat on her current outlook how Ai will make an impact on the Built World.

May 13, 2024 • 32min
85. Reilly Brennan, Trucks Venture Capital - Transportation Innovation Rolls On
Reilly details a sector-specific then-and-now look back from his more than two decades of transportation experience, shares how the venture asset class has shifted in light of the momentum in this sector and what this has meant for sector-focused VC firms, outlines why building ecosystem and collaboration across startups, investors, universities, regulators, etc. is needed for the next decade of transportation innovation to thrive, and finally shares lessons learned from investing in transportation business models that may combine both hardware and software components.

Apr 29, 2024 • 40min
84. Jason Pritzker, Fifty Three Stations - Bridging Legacy Industry and Venture Capital
Jason shares the origin story behind The Pritzker Organization (60 years of company-building expertise and over 200 transactions across industries representing ~$30B in equity value) and how those roots supported the launch of Fifty Three Stations $190M debut venture fund, details how the firm leverages its differentiated commercial ecosystem to drive portfolio company value-add in a repeatable manner at scale, and outlines what it will take to drive more established family office networks to setup venture investing capabilities that can further bridge legacy, established industries with the accelerating technology innovation ecosystem.

Apr 15, 2024 • 31min
83. Leo Polovets, Susa + Humba Ventures - Intersection of Deep Tech & American Dynamism
Leo shares the origin story of why storied VC firm Susa Ventures decided to launch new fund, Humba Ventures, to invest at the intersection of deep tech and American Dynamism, details what differences are required to evaluate companies with that level of focus on deep tech, defends Humba’s thesis that deep tech is the best place to invest and build right now by dispelling 4 key misconceptions of this category, and brings us home sharing a “What’s Hot and What’s Hype” outlook.

Apr 1, 2024 • 34min
82. Paul Kwan, General Catalyst - The Case for Global Resilience
Paul shares the why behind a storied venture firm like General Catalyst launching a focus on Global Resilience as one of the firm’s 4 key focus areas, how the firm leverages its firm-wide global and multi-stage breadth of mandate to truly get creative in solution formation, describes a sub-segment of their thesis defined around Industrial Resilience “aligning physical systems and digital breakthroughs”, and given the nuance involved with industrial innovation, what the company signals and founder indicators are that get their team excited.

Mar 25, 2024 • 44min
81. All-In Supply Chain Innovation 2.0
Industry experts discuss the upbeat atmosphere at supply chain conferences, funding challenges in venture capital, the need for innovation in the industry, global supply chain dynamics, diversity in tech stacks, and the evolution of venture investing.

Feb 19, 2024 • 32min
80. Anna Farberov, PepsiCo Labs - CPG Innovation Meets Digital Industrial
Anna explains the origin story of why PepsiCo decided to launch Labs and how those efforts for a global CPG company tie into the digital industrial ecosystem, details how the Labs team programmatically both identifies and collaborates with startups to drive a win/win for Pepsi business units and the startups (hint: Labs acts a single point of contact accelerator within the 340k employee organization), and finally details why the Labs team is specifically scouting for manufacturing operations innovation in 2024.

Jan 24, 2024 • 31min
79. Maggie Kenefake, Iron Prairie Ventures - Industrial Tech in America's Heartland
Maggie shares the origin story of why she launched an industrial tech venture firm in America’s heartland, details how she builds a competitive advantage leveraging a six-state Midwest region of industrial stakeholders to drive value for her portfolio, explains why sector-focused emerging managers play a critical role behind this industrial tech thesis, and shares some tactical lessons learned on how she activates networks within her region of stakeholders across founders, investors, industrial operators, civic leaders, and non-profits.

Jan 16, 2024 • 44min
78. Matt Trotter, Stifel Venture Bank - Venturing into 2024
Matt outlines why Stifel (~$7B market cap + 8,000 employees) expanded its venture banking group in 2023 to further support the innovation economy, dusts off his crystal ball to describe where the venture market is headed in 2024 and how that macro outlook will play into the digital industrial sectors, shares a ‘then & now’ look on how the digital industrial ecosystem has evolved over the last decade (hint: founders, funders, exits, etc. have all ramped!), and finally defines some hard-earned lessons learned as to what is required in these sectors from a capitalization strategy and building businesses efficiently.