Anna explains the origin story of why PepsiCo decided to launch Labs and how those efforts for a global CPG company tie into the digital industrial ecosystem, details how the Labs team programmatically both identifies and collaborates with startups to drive a win/win for Pepsi business units and the startups (hint: Labs acts a single point of contact accelerator within the 340k employee organization), and finally details why the Labs team is specifically scouting for manufacturing operations innovation in 2024.