The Simple and Smart SEO Show

Crystal Waddell
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May 28, 2025 • 27min

AI, SEO, and Modern Learning: Building Smarter Businesses and Raising Future Innovators with Andrew Ansley (Part 2)

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn:How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and educators can support them using AI.Why traditional education is broken and how AI can help every child learn in a personalized way.📚 Resources & Mentions:🛠️ Crystal's SEO Starter Guide → [coming soon!]📦 The Sustainable Visibility System → [coming soon]🎙️ Listen on Apple Podcasts / Spotify 💬 Connect with Andrew Ansley → Linkedin🙌🏽 Listener Action Steps:Subscribe to the show for weekly SEO strategy & visibility tips!Try organizing one of your business or creative projects using a new AI tool (like Claude, ChatGPT, or Jasper)—see if folders, projects, or custom prompts help streamline your workflow.Reflect on your own learning style or your child’s learning style. How can you use AI to make education or skill-building more personalized and engaging in your home or business?✨ Episode Highlights & Quotes:“If you’re a parent and you have an inquisitive kid, learning how to get your kid to use AI to answer their questions in a safe way is going to be amazing.” — Andrew Ansley“We are still teaching our kids the same way wText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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May 21, 2025 • 17min

Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)

In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring.From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay competitive—without burning out.Whether you're a creative entrepreneur, solo founder, or agency owner, this episode is packed with actionable insights to help you systemize your business and let AI do the heavy lifting.🧠 Key Takeaways:Claude vs. ChatGPT: Why Andrew canceled ChatGPT Pro and switched to Claude—and what you should know before choosing your AI tool.AI-Powered SOPs: How to create effective SEO workflows and train your AI assistant in under 30 minutes.Organized Output = Better Results: Why focusing on one task per project leads to cleaner, more reliable AI performance.Smart Automation Tools: How Andrew uses GoHighLevel and N8N to reclaim 10+ hours of work each week.Solo Scaling Strategy: Why the future of marketing favors technical solopreneurs—and how to hit $10M with minimal overhead.💬 Memorable Quotes:“You don’t need to master hard skills—you need to master how to operate the machine.” — Andrew Ansley “Abstract prompts like ‘write an SEO strategy’ won’t work unless you define what that means.” — Andrew Ansley✅ Listener Action Items:Start a separate project in your AI tool for each key business function—especially for SEO.Define your own templates and examples to guide your AI outputs more effectively.Test Claude vs. ChatGPT with the same prompt and compare the results—what works best for your workflow?Create or update your keyword research SOP using AI—then outsource or automate it to reclaim your time.🎧 Listen now for no-fluff advice on using AI to simplify, scale, and sharpen your SEO systems! Subscribe for weekly insights at SimpleAndSmartSEO.comText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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May 14, 2025 • 21min

The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.🗝️ Key Takeaways:Citation Consistency Debunked: It's not as critical as you think, but your core info should generally align across platforms.High-Impact GBP Optimization: Business name and primary category are the top levers for ranking—Darren explains why (and how to use them without risking suspension).The Real Deal on Reviews: Recency and consistency matter more than ever; learn how to keep that review flywheel spinning.Photo and Post Strategies: How regular uploads and Google Posts increase engagement signals and boost rankings.Virtual Locations & Google Profiles: The gray areas of using virtual offices and how to avoid Google suspensions.The One-Hour Local SEO Plan: Darren’s foolproof weekly plan to improve your rankings in just one focused hour.📌 Memorable Quotes:"Your business name on Google is the most ridiculous yet powerful ranking factor. It’s absurd, but it works." — Darren Shaw"Don’t just fill out your Google Business Profile—optimize it strategically. That’s where the magic happens." — Darren Shaw✅ Listener Action Items:Audit your Google Business Profile for high-impact changes: Business Name, Categories, and Service Pages.Start a consistent Google review acquisition plan—focus on recency!Schedule one Google Post per week—this is your sales pitch to new prospects.Engage with your local community through sponsorships and build real, high-quality backlinks.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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May 7, 2025 • 22min

Unlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)

In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍💡 Key Takeaways:🌐 Your Website = Your GMB Database: Google pulls profile data straight from your site!🧾 Citations Still Matter… but not as much as they used to 📉.⭐ Reviews + Proximity = Ranking Gold in local search 📍🔝.🛠️ Service Pages Are a Must: One page per service = better SEO results 💪.🕒 Business Hours Impact Visibility — especially between 4–7 PM! 🕓📉🕖🔑 Keyword Research Made Simple: Just ask a few people what they’d search 🤔📲.⚖️ Citation Consistency ≠ Life or Death: Google’s smarter than that now 🤖😉.💬 Memorable Quotes:🗣️ "Your website is the database for your Google Business Profile." 🚖 "You don’t need fancy tools—just ask five taxi drivers what they’d search." 🟢 "Google likes to rank businesses that are currently open."- Darren Shaw✅ Listener Action Items:🔍 Audit Your Google Business Profile – Fill in every field, especially your services!🧩 Create Separate Service Pages – Give each service its own optimized landing page.🕰️ Adjust Business Hours – Consider extending hours to stay visible longer.📇 Check Your Citations – But skip the pricey ongoing directory services 💸.🤝 Ask Around – Real-world keyword research starts with real people!Connect With Darren:Whitespark.caLinkedinConnect With Crystal:SimpleandSmartSEO.comLinkedinText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Apr 30, 2025 • 20min

🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)

In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼Grab your coffee ☕ or tea 🍵 and let's dive in!Key Takeaways:Master your personal brand 🧠: It's the new resume! Be visible, searchable, and active online.Understand agency structures 🏢: Know who you're actually working with when you hire an agency.Communication is king 👑: Great SEOs don’t just optimize websites—they know how to talk and connect.AI won't steal your job (yet!) 🤖: But adapting and learning AI tools will set you apart.Side projects = secret weapons 🔥: Showing passion through personal projects makes candidates shine.Episode Highlights:💬 "There is nothing more important than mastering your personal brand." — Shreya LaCock💬 "The way we were doing SEO six months ago is completely different than today—and it’ll change again in two months." — Shreya LaCock💬 "If you want to build a strong company, it really starts with strong leadership." — Crystal WaddellListener Action Items:🔎 Audit your personal brand online🤖 experiment with an AI tool for SEO, and 🗣️ strengthen your communication skills to build trust and authority.Connect With Crystal:✅ Follow Crystal on LinkedIn: Follow Crystal✅ If you're an entrepreneur or side hustler, join Crystal’s SEO Squad for weekly support! 🎯 Learn More HereConnect With Shreya:LinkedIn: Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Apr 23, 2025 • 17min

SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock (Part 1)

Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. You’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team for long-term growth.Whether you’re an SEO agency, a business owner looking to hire, or a curious marketer wondering what it takes to break into the SEO world—this episode is packed with gems you don’t want to miss. 💎🧠 Key Takeaways:Green Flags in SEO Agencies: Look for long employee tenure, clear career progression, and a culture of mentorship—not just ping pong tables and Friday yacht parties.Effective Onboarding Matters: SOPs and transparent communication prevent role confusion and reduce the chances of early turnover.The Hiring “Honeymoon Phase”: Expect the first 2–3 months to reveal how new hires handle stress—and stick with them through the dip.The Gender Gap in Applications: Women tend to apply only when they meet 100% of the job description, while men often apply when they meet far less.Hiring an SEO Agency? Ask for a 3-month plan, check their personal branding online, and look for consistent communication and employee stability.📌 Episode Highlights:“Don’t grow a team for the sake of growing a team. Grow it to scale your business.” – Shreya LaCock“Even recruiters know what it’s like to lose a job. We’re people too.” – Shreya LaCock🎯 Listener Action Items:🔍 Review your own hiring process: Do you have clear SOPs and onboarding plans for new team members?📋 Vet your future SEO agency: Check Glassdoor reviews, ask for case studies, and look at employee tenure.💼 Applying for a job? Go for it—even if you don’t meet 100% of the qualifications. You bring more to the table than you think.🧰 Download SEO For Hire’s “Hiring OS” or create your own version of job ad templates, onboarding docs, and salary guides.Connect With Shreya LaCock:Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Apr 16, 2025 • 19min

The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)

In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.🔑 Key Takeaways:Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and searchability.RSS Feeds & Site Maps: These are the backbone of your content strategy—essential for pushing updates and syncing across platforms like Pinterest.AI Tools: Tools like Harpa AI can streamline SEO research, transcription, and content creation across platforms.Voice Search Readiness: As voice search rises, your brand needs to show up in verbal queries, not just typed ones.From SEO to Thought Leadership: The future of SEO is about positioning yourself as a thought leader—focus on delivering value, not just ranking.✨ Memorable Quotes:“Stay ready so you don’t have to get ready.” — Favour Obasi-ike“Your website is like a book. Each page is a chapter that Google can rank.” — Favour Obasi-ike“You don’t want to be a seller. You want to tell stories people can remember.” — Favour Obasi-ike📌 Listener Action Items:🛠️ Audit Your Podcast URLs: Are they keyword-friendly? Custom? Indexable?📥 Connect Your RSS Feed: Sync your blog and podcast content to Pinterest and Google Search Console.🌐 Secure Your Domain: Make sure your podcast has a dedicated domain or subdomain to boost long-term visibility.🔍 Explore Harpa.AI: Try this Chrome extension to level up your content creation and SEO game.🎙️ Rethink Content: Are you presenting yourself as a thought leader? Use SEO to show, not just tell.Connect With Favour:LinkedinWe Don't Play PodcastText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Apr 9, 2025 • 21min

The Friend Who First Told Me About SEO 🤯 | Featuring Favour Obasi-ike

This episode is a full-circle moment! Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. Like, yesterday!Whether you're a seasoned business owner or just now dipping your toe into SEO, this episode is packed with heart, tech, and next-level brand-building tips.🔑 Key Takeaways: ✋🏽 SEO isn’t just for tech bros—it’s for creatives, connectors, and community builders. ✋🏽 Pinterest + SEO = a secret traffic goldmine (especially when you tap into RSS feeds). ✋🏽 Your sitemap is basically your website’s brain—don’t leave it blank! ✋🏽 Clubhouse may have changed, but the relationships (and strategy seeds) planted there still matter. ✋🏽 Repurposing content—like using podcast convos for blogs—is a powerful SEO move.📌 Episode Highlights:“Hey, there’s this thing off social media called SEO…” “If you're not getting traffic, it's probably because you don’t have a sitemap.” “Pinterest is SEO in disguise—and it’s growing fast.” “Clubhouse was our digital coffee shop in 2020. And the friendships stuck.”🎧 Listen Now If You:Miss those early Clubhouse convos and want to feel seen.Need SEO and Pinterest demystified in a kind, relatable way.Love stories about how business friendships shape your journey.📝 Listener Action Items: ✅ Check if your site has an XML sitemap (and fix it if not!).✅ Connect your blog’s RSS feed to Pinterest to automate pinning - or call Favour for help!✅ Send this episode to an old friend who inspired your entrepreneurial path.Connect With Favour:LinkedinWe Don't Play PodcastWebsiteCouText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Apr 2, 2025 • 17min

Smarter Content Updates: SEO Wins Without the Overwhelm with Alyssa Corso (Part 2)

In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. Alyssa breaks down her favorite ways to optimize existing content without burning it all down.Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not 😅), this episode is packed with real-world tips to make your SEO strategy work smarter, not harder.💡 Key Takeaways:Not All Updates Are Equal: A content refresh doesn’t have to mean a full rewrite. Small additions like FAQs or new sources can move the needle.YMYL Content = Higher Standards: If your content impacts someone’s health, money, or safety, Google expects top-notch trust and quality signals.Check the SERP Features: See what’s ranking (video packs, AI overviews, People Also Ask), then optimize accordingly.Don’t Be That Brand: Simply changing the publish date isn’t an update—it’s shady and ineffective.Internal & External Links Matter: Link to your own valuable content and trustworthy external sources like .gov or .edu sites to build EEAT.AI Isn’t Replacing You (Yet): Use ChatGPT for brainstorming, but don’t let it do all the thinking for you.🔥 Memorable Quotes:“A content update doesn’t have to be an overhaul... It can be an FAQ insert or updating your sources and links.” - Alyssa Corso“If you’re ranking #1 but not in the featured snippet—why not try and go for it?” - Alyssa Corso✅ Listener Action Items:📝 Audit your older posts—can you add a helpful FAQ or new source?🔍 Search your target keyword and note what SERP features appear.🔗 Add new internal and external links to boost EEAT.📬 Connect with Alyssa at alyssacorso.com or drop her a line at alyssa@alyssacorso.com.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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Mar 26, 2025 • 16min

SEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa Corso

In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you're a startup with limited resources or a seasoned marketer, Alyssa’s practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.🔑 Key Takeaways:SEO Content Decay Defined: Alyssa breaks down the lifecycle of content—from initial spike to inevitable decline—and why regular updates matter.Revenue-Driven Content Strategy: Learn how to identify "money keywords" and optimize content that leads to conversions.Update with Purpose: Alyssa explains how to use tools like Google Analytics, Google Search Console, and SEOGets to prioritize what to update and when.Content Clusters for Niche SEO: Especially in industries like healthcare, Alyssa shows how to build supporting content around core topics.Avoid Reactionary SEO: Don’t overreact to algorithm changes—strategic, user-first updates are key.🔦 Episode Highlights:"Does this piece of content bring revenue to the business—or does it have another type of value to reach your goals?" – Alyssa Corso"There’s more opportunity on the other side of trying than not trying at all." – Crystal Waddell✅ Listener Action Items:Audit your existing blog content using Google Analytics and Search Console.Identify your top revenue-driving keywords—aka "money keywords."Create a spreadsheet or use a tool like Monday.com to monitor content age and performance.Update content that aligns with your business goals, not just based on rankings.Track conversions through GA4, UTM links, or email capture to understand content impact.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

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