Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence. Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid? In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at curiosity more than fear, and how you can start thinking about GPTs. We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Cathy announces the launch of her new company, Spatial Dynamics. Cathy talks about her experience with the Apple Vision Pro and shares her first reactions to the Vision Pro apps. In other news, Roblox is introducing AI for real-time chat translations, the biggest female streamer on Twitch, Pokimane, is leaving the platform, and Palworld is quickly becoming a best-selling independent game on Game Pass. They segway into AI news and discuss The New York Times creating an AI division. Join us back on the feed this Friday for the first episode of AIQ, a brand-new limited series hosted by Cathy Hackl, which will help level up your knowledge when it comes to all things AI. Presented by Microsoft AdvertisingShow Notes:Roblox introduces AI-powered real-time chat translationsPalworld best selling 3rd party game on Games PassPokimane leaves TwitchApple might be buying an AI startupNY Times explores AI teamAI in product placementSubscribe and Share:Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. They segway into AI with talks of Taylor Swift deepfakes and possible legislation to protect against deepfakes. They also discuss robots and haptics and why “personas”, a reflection of you, works for a 3D presence. Producer Lily Snyder brings you the Dispatch from the Fringe. Come for the tech, stay for the magic.Show Notes:Taylor Swift deepfakes spark calls in Congress for new legislationThe Tremendous Yet Troubled State of Gaming in 2024Robot avatar lets people see and feel things remotely through VRHow TikTok created a new accent – and why it might be the future of EnglishYour Satellite Needs a Tow? Call the Semi Trucks of SpaceSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy and Lee talk about the change in work culture with Millenials and Gen Z. Cathy talks about her experience ordering the Apple Vision Pro. The best-selling game of 2023 was Hogwarts Legacy. Minecraft partnered with Planet Earth for education. Walmart closed its R&D unit, Store No. 8. Producer Lily Snyder brings you the Dispatch from the Fringe. Show Notes:Cathy’s experience pre-ordering the Apple Vision ProWhat is Spatial Computing? (by Cathy Hackl)YouTube and Spotify Won’t Launch Apple Vision Pro Apps, Joining NetflixBofA upgrades Apple stock to Buy citing Vision Pro and generative AI as growth catalystsLas Vegas Could be Game for Atari-Themed Casino Resort - Casino.orgGamechangers, trends, and concerns — how AI is dominating the tech space | WatchFor the first time since 2008, the best-selling game wasn’t ‘Call of Duty’ or a Rockstar Games titleExperience Planet Earth III with Minecraft | Minecraft EducationWSJ News Exclusive | Walmart Closes Store No. 8 Innovation UnitAlex Kipman’s new company: AnalogWhat is Nightshade?Subscribe and Share:Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 14th episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming. This week Cathy is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast.In this episode Lee and producer, Lily Snyder, host the show. Lee and Lily reminisce about Palm Pilots and tech gadgets before smartphones and discuss devices like the Rabbit R1. Lee and Lily talk about Apple Vision Pro updates. Apple released an advanced multimodal system called Ferret, which excels beyond Chat GPT-4 in computer vision tasks.Show Notes:Davos World Economic ForumThe 7 Most Important AI Gadgets You Need to Know AboutApple says its Vision Pro is ‘spatial computing,’ not VR‘Rec Room’ to Roll Out Full-body Avatars in MarchHow Apple’s New AI Shakes Up the AI World by Seeing What GPT-4 MissesUNIVERSITY ENROLLING AI-POWERED "STUDENTS" WHO WILL TURN IN ASSIGNMENTS, PARTICIPATE IN CLASS DISCUSSIONSUK's antitrust agency is going to put the screws to US big tech in 2024AI to Make the Metaverse Relevant Again, CES 2024Tween taste is expensive these days. Blame social media.ZooGears TheButter — a "piano" for dogsFlappie AI cat doorSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

This episode is all about the Apple Vision Pro!The Vision Pro is set to launch on February 2, 2024. Cathy and Lee are spatial computing veterans. They discuss the impact of this spatial computing launch news and how Apple won CES without even being on the ground at the event. They discuss the opportunities that lay ahead for professionals in the new era of spatial computing. Cathy and Lee segway into discussing more tech layoffs in gaming. Then they talk about AI, fair use, and journalism. Elvis Presley returns as a hologram. Walmart and Unity’s partnership brings physical goods to games. Show Notes:AI Is A Critical Building Block For Spatial ComputingApple Vision Pro available in the U.S. on February 2CES 2024This AI stock trader engaged in insider trading — despite being instructed not to – and lied about itA New Kind of AI Copy Can Fully Replicate Famous People. The Law Is Powerless.Elvis Presley is coming back with the help of holographic projectionsWalmart and Unity team up to bring immersive commerce for physical goods to gamesMedia Executives Covett Games, But Are Ill Suited to Run Them (Andrew Rosen) This E-tongue mimicks human taste and recommends wine with different foodsSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

TechMagic starts off the year with an inspiring interview to help you get your creative endeavors started in 2024.Hackl interviews Jeffery B. Madoff, author of Creative Careers: Making a Living with Your Ideas. Creatives can control their careers whether inside corporate America or launching something new in 2024. Get inspired with great ideas and creativity in the new year. Jeffery Madoff is an Adjunct Professor at Parsons School of Design, keynote speaker, playwright, and producer.Come for the tech, stay for the magic. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Hackl and Kebler talk about Murderbot Diaries, a Hugo Award-winning sci-fi book series. Hackl and Kebler discuss the Figma Adobe merger failure. Hackl and Kebler talk about  Marriott Bonvoy Land in Fortnite and Asgard’s Wrath 2 in VR. OpenAI suspends ByteDance’s account. Kebler tries to break ChatGPT 4. Hackl and Kebler discuss Epic, Meta, and Unity joining the Alliance for OpenUSD. Hackl interviews Nick Vinckier, Director of Corporate Innovation at Chalhoub Group.Producer Lily Snyder brings you the Dispatch from the Fringe.Show Notes:Apple is adapting the Hugo Award-winning sci-fi book series MurderbotFigma and Adobe are abandoning our proposed mergerFortnite’s Marriott Bonvoy Land is a ghost town of video game sadnessVR’s killer app has finally arrived” - IGN gave it a perfect score and called it a masterpieceOpenAI suspends ByteDance’s account after it used GPT to train its own AI model.Alliance for OpenUSD Unveils Roadmap for Core USD Specification and Ecosystem CollaborationNick Vinckier on LinkedInThe hottest new climate technology is bricksSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Dr. Lydia Kostopoul, an expert in AI and historical preservation, joins the podcast to discuss the benefits of AI in preserving history. The EU becomes the first to enforce laws on AI, while AI's ability to communicate with the dead is explored. The success of the Fortnite x Lego collaboration and VR's popularity during the holiday season are also highlighted. Exciting upcoming topics include AI in education, mimicking dialects with AI, and emerging technologies in death and communication with the deceased.

Irena Cronin, Co-Founder & SVP of Product at DADOS Technology, joins Hackl to discuss games, musical avatars, and the ecological impact of generative AI. They talk about Kiss retiring and leaving music to their avatars, the environmental impact of generative AI prompts, and the Eminem Fortnite concert.