

Strictly Business
iHeartPodcasts
Industry leaders converse about business deals, strategy and the future of media and entertainment.
Episodes
Mentioned books

Jul 10, 2024 • 34min
How 'Exploding Kittens' Founders Turned Their Best-Selling Card Game Into a Netflix TV Series and Mobile Game
"Exploding Kittens" co-creators Matthew Inman and Elan Lee break down how they continue to expand their popular tabletop gaming brand while expanding primary business into TV series and mobile gaming with Netflix.See omnystudio.com/listener for privacy information.

Jun 27, 2024 • 50min
Cannes Lions Festival: Global Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
More than a dozen top executives tackle burning subjects for the global marketing and advertising sector in interviews recorded at the Cannes Lions Festival, held June 17-21. Hear highlights of conversations on brand building, audience targeting and navigating a fractured media landscape from leaders at Disney, NBCUniversal, Warner Bros. Discovery, Paramount, Spotify, Colgate-Palmolive, Volkswagen, Roku, Wondery, Group M, iHeartMedia, Mattel, American Express and more.See omnystudio.com/listener for privacy information.

Jun 20, 2024 • 38min
Xbox Game Studios Chief Matt Booty on Showcase Success, Game Pass Strategy, More ‘Fallout’ and Studio Closures
Fresh off the Xbox Games Showcase during June’s Summer Game Fest season, Xbox president of gaming content and studios Matt Booty discusses upcoming titles, doubling down on subscription gaming, the surge of interest in “Fallout” and the difficulty of shutting down studios like Tango Gameworks. See omnystudio.com/listener for privacy information.

Jun 14, 2024 • 32min
Howdy Partner: How Nonprofit Rideback Rise Aims to Nurture Creators of Color
Diana Mogollón, CEO of Rideback Rise, explains how the nonprofit venture launched by producer Dan Lin is designed to support mid-career creators from underrepresented backgrounds with the lofty goal of driving cultural change through inclusive storytelling. The organization offers annual fellowships, creative support and networking opportunities at its ranch-themed facility, built in what was an abandoned post office in Los Angeles’ vibrant Historic Filipinotown neighborhood.See omnystudio.com/listener for privacy information.

Jun 5, 2024 • 33min
Independent Investor Finds Opportunity in the Entertainment Industry’s Tumultuous Transition
Sherrese Clarke Soares, founder and CEO of Newark, N.J.-based investment firm HarbourView Equity, explains why she’s motivated to invest in media at a time when the industry’s largest companies are struggling mightily with the transition to streaming. Clarke Soares explains why she sees a right-sizing of the business underway as well as a dawning appreciation for the value of engagement versus mass appeal in entertainment.See omnystudio.com/listener for privacy information.

May 29, 2024 • 36min
Radical Advice for Media Companies in Desperate Need of Reinvention
Accenture consultant John Peters specializes in tough love for media companies: his new "Thrive Index" lays out 50 strategic options for executives in need of bold solutions to survive tumultuous times. He applies his innovative principles to the current predicaments facing businesses including Paramount, Disney and more. See omnystudio.com/listener for privacy information.

May 22, 2024 • 34min
Samsung TV Plus Builds a New Kind of TV Bundle
Takashi Nakano, senior director of content for Samsung TV Plus, explains why the South Korean electronics giant embraced the fast-growing arena of FAST channel distribution. Samsung is building a new kind form of a cable bundle that is available directly through the operating system of its more than 600 million connected TV sets sold in 24 countries.See omnystudio.com/listener for privacy information.

May 16, 2024 • 31min
Roblox Global Brand Partnerships VP Stephanie Latham Talks Engagement, IP Hubs, Catering to Younger Demographics & More
Roblox isn't just a game you watch your kids play on your computer or console, but a platform in and of itself for tons of interactive experiences, many of which are created by users themselves. With Hollywood relying on Roblox heavily to promote films, series and other media experiences, global brand partnerships VP Stephanie Latham stopped by to discuss how these deals come together and how Roblox works to strike a balance between its user-created content and experiences developed for all sorts of different brands.See omnystudio.com/listener for privacy information.

May 8, 2024 • 31min
NBCUniversal Ad Sales Chief Mark Marshall Talks Upfronts, Paris Olympics and Why NBCU is Becoming a Technology Company
Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.See omnystudio.com/listener for privacy information.

May 1, 2024 • 22min
Paris Hilton Takes Time Out From 11:11 Media to Talk Business
With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.See omnystudio.com/listener for privacy information.


