The Internet Marketing Podcast

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.Next, they move on to discuss the following:What is going on in AI and voice search right now that’s affecting marketers?The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it wellHis suggestions for preparing for AI and voice search: inhouse vs digital marketing agenciesHow he usse AI and voice search right nowFinally Geoffrey gives us his top tip and key takeaway for our audience. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed.Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return.During the podcast, You'll learn :Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with itWhat Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attributionWhat Russell thinks needs to change in order for more businesses to adopt attribution software and understand it betterRussell's thoughts on Google's recently announced free attribution software called Google AttributionWhere attribution is headed over the next 2 yearsA good starting point for any marketer who want's to get started with attribution and use it for business growthPlus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics?Why it is important that you focus the attention of the consumer? And how do you achieve this?The market framework evolved by James.The go to market framework - the details - as evolved by yourselfFinally James talks about his top tip and key takeaway for our audience.If you'd like to connect with James you can find him here: Twitter: @RogueThink and @Jloomstein.Rogue: www.GoRogue.net Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius. On the show you'll learn: Some of the common attributes of culture in creative organisationsHow the way in which you give feedback is important & tips for doing it right Tips for conducting brainstorming sessionsSome of the tried and tested techniques for being creative including the 5 steps of the creative processTips for leading and managing creative teamsHow larger business can start acting and thinking creatively like many start-upFinally, James provides his top tip and key takeaway for the audience.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality. She explains how: 1. A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links2. here is a misunderstanding about exactly what Content Marketing is3. Many brands forge ahead churning out content without consideration for objective, strategy or measurement4. Link building and many link builders have simply become content marketers as SEO tactics and strategies have changedNext, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail... Hosted on Acast. See acast.com/privacy for more information.

This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we were keen to catch up with Dmitry and find out more!During the podcast, Dmitry explains:Why Moz's Keyword Explorer Tool was important in the initial research phase. Why you should also look at using tools such as Ahrefs, SEMrush & Moz. Why you should look for keywords with poor search results. The key elements of the research phase and everything that he decided to do before producing new content. Key tips when it comes to producing long-form content including how to keep users engaged. Keyword density and the process... Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the user experience. As the advertising industry calls them, they are " bad ads".Chris then explains what the attitude of big companies like Google or Apple are towards these ad blockers and how ad-blockers are now available in then iOS store. He explains that people are realizing that sometimes they've only got a certain amount of data per month and that it is limited. Research said that up to 5% of a smartphone plan is used by ads. So, people have started using ad blockers to stretch their allowance a little bit... Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names.Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience. The next topic Rickard discusses is how he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks... Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn:What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers.Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry.Simon discusses how the dynamic is obviously changing, with social, platforms, devices, context & mobile - but that despite this, people always come back to search and it shows in its spend growth. He says how, according to the IAB, search is expected to overtake TV in terms of ad spend and so to traditional advertisers that is almost the verification for search to kick on.Simon goes on to explain how with the introduction of things like voice search, Cortana, AI, bots & new platforms, that the industry is on the cusp of change, leading to a very exciting... Hosted on Acast. See acast.com/privacy for more information.