Where is Marketing Attribution Headed - Russell McAthy

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed.Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return.During the podcast, You'll learn :Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with itWhat Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attributionWhat Russell thinks needs to change in order for more businesses to adopt attribution software and understand it betterRussell's thoughts on Google's recently announced free attribution software called Google AttributionWhere attribution is headed over the next 2 yearsA good starting point for any marketer who want's to get started with attribution and use it for business growthPlus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience.

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